🔹 Job Title: Content Strategy Consideration Manager - Local & Commercial (all genders)
🔹 Company: Zalando
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Retail, E-commerce
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days in the office)
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking and operational execution, with a strong focus on collaboration and data-driven decision making.
✅ Execute and refine the annual content strategy, ensuring alignment with brand, business, and category objectives.
✅ Collaborate closely with retail & marketing teams to develop compelling overviews of commercial and local key moments that resonate with wide audiences and respond to customer needs on the country level.
✅ Work alongside market retail managers and multi-proposition teams to align content planning with assortment strategies, seasonal trends, and key commercial moments.
✅ Develop and implement data-driven content strategies across categories that engage different audience segments and drive both inspiration and conversion.
✅ Monitor content performance, leveraging insights to optimize future planning and ensure alignment with business KPIs.
✅ Act as a key stakeholder in cross-functional meetings, providing strategic input from a content perspective.
✅ Manage and maintain content calendars, ensuring timely execution across channels and consistency with category and business priorities.
✅ Stay ahead of industry trends, competitor activity, and evolving consumer behaviors to inform innovative content initiatives.
ASSUMPTION: This role involves a mix of strategic planning, project management, and data analysis, with a strong emphasis on collaboration and stakeholder management.
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of experience in content planning, marketing, or a related field, preferably within e-commerce or retail
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in German is likely beneficial for this role due to the local focus and the company's headquarters in Berlin.
Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for similar roles in Berlin)
Benefits:
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely up to 60% of the time
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Berlin. Actual salary may vary depending on the candidate's experience and qualifications.
Industry: Zalando is a leading online platform for fashion and lifestyle, operating in 25 markets across Europe. They offer a wide range of international brands and focus on providing a one-stop fashion destination for inspiration, innovation, and interaction.
Company Size: Zalando has over 10,000 employees, providing a large and diverse work environment. This size allows for ample opportunities for growth and collaboration.
Founded: Zalando was founded in Berlin in 2008, and has since grown to become Europe's leading online fashion platform.
Company Description:
Company Specialties:
Company Website: http://jobs.zalando.com
ASSUMPTION: Zalando's focus on sustainability and diversity & inclusion is a key aspect of its company culture and values, and applicants should be prepared to discuss their alignment with these principles during the interview process.
Career Level: This role is suitable for candidates with 2-5 years of experience in content planning, marketing, or a related field. It offers an opportunity to grow and develop within the company.
Reporting Structure: The Content Planning Manager will report to the Lead Content Planning Manager and collaborate closely with market retail managers, buying teams, curators, and ideators within the team.
Work Arrangement: This role follows a hybrid working model, with up to 60% remote work per week. The actual practice may vary depending on the team's collaboration needs.
Growth Opportunities:
ASSUMPTION: Given Zalando's large employee base and diverse range of roles, there are ample opportunities for career growth and development within the company.
Office Type: Zalando's headquarters are located in Berlin, with a modern and collaborative work environment that fosters creativity and innovation.
Office Location(s): Valeska-Gert-Straße 5, Berlin, 10243, DE
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely up to 60% of the time
ASSUMPTION: While the role is based in Berlin, Zalando's hybrid working model allows for some flexibility in terms of location, with the option to work from abroad for up to 30 working days a year.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Content planning, marketing, cross-functional teams, data analysis, fashion, local customer needs, hybrid working model
ASSUMPTION: Zalando uses an Applicant Tracking System (ATS) to manage job applications, and applicants should ensure their resumes include relevant keywords to increase the likelihood of being shortlisted.
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and project management tools is likely required for this role, as well as familiarity with data analysis and content management systems.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Zalando places a strong emphasis on cultural fit and alignment with its company values, and applicants should be prepared to discuss their fit with the company's work style and values during the interview process.
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents challenges that require strong organizational skills, adaptability, and the ability to work effectively with cross-functional teams.
ASSUMPTION: While this role shares similarities with other content planning positions, its unique focus on local and commercial key moments sets it apart and requires a specific skill set and approach.
ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the role, as well as the importance of data-driven decision making and collaboration with cross-functional teams.
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, expectations, and opportunities for growth, as well as Zalando's approach to work-life balance and employee well-being.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.