📌 Core Information
🔹 Job Title: Content Strategy Director
🔹 Company: Group SJR
🔹 Location: New York, New York (Hybrid)
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading strategic thinking across key accounts and new business
- Developing integrated strategies that leverage various channels and tactics, with content as a core component
- Conducting in-depth audience analysis, competitive audits, and market research to inform strategic recommendations
- Collaborating with cross-functional teams to ensure seamless strategy execution and integration
- Contributing to the agency's thought leadership efforts by developing original research, POVs, and presentations
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of B2B and B2C marketing. The ideal candidate will be comfortable navigating the ever-evolving digital landscape and possess a strong understanding of content marketing, digital strategy, and technology.
📋 Key Responsibilities
✅ Lead the development of integrated strategies for key clients, encompassing all stages from research and discovery to execution and measurement
✅ Conduct in-depth audience analysis, competitive audits, and market research to inform strategic recommendations
✅ Develop comprehensive strategic plans, communication frameworks, and messaging architectures that align with client objectives and target audience needs
✅ Run strategy workshops with clients and contribute to new business pitches
✅ Collaborate with creative, editorial, digital, and account teams to ensure seamless strategy execution and integration
✅ Stay abreast of emerging trends, platforms, and technologies, and proactively identify opportunities for innovation
✅ Build and maintain strong, trusted advisor relationships with clients, becoming a strategic partner who understands their business and helps them achieve their goals
ASSUMPTION: This role involves a high level of strategic thinking, collaboration, and communication. The successful candidate will be able to manage multiple projects simultaneously and meet tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
Experience: 10+ years of experience in a strategic role, with a demonstrated ability to think holistically and integrate various channels and tactics into cohesive strategies
Required Skills:
- Exceptional communication, presentation, and interpersonal skills, with the ability to articulate complex ideas clearly and persuasively to diverse audiences
- Deep understanding of B2B & B2C marketing and communications
- Strong analytical and problem-solving skills, with the ability to interpret data, identify insights, and translate them into actionable recommendations
- Ability to manage multiple projects simultaneously and meet tight deadlines
- Experience working collaboratively with cross-functional teams
- Proficient in Microsoft Office Suite, Keynote, and collaborative project management tools (e.g., Monday.com)
Preferred Skills:
- Experience in a journalistic or publishing environment, bringing a strong understanding of storytelling and content creation
- A passion for staying up-to-date on the latest trends in content marketing, digital strategy, and technology
ASSUMPTION: The ideal candidate will have a proven track record of developing and executing successful integrated strategies that have delivered measurable results. They should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines.
💰 Compensation & Benefits
Salary Range: $100,000 - $195,000 USD (Based on experience and qualifications)
Benefits:
- Competitive benefits package (visit WPP Benefits for more details)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Strategy Director role. The final offer will be determined based on the candidate's experience, qualifications, and the agency's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 201-500 employees
Founded: 2004
Company Description:
- Group SJR is a full-service content consultancy that helps leading organizations tell their unique story and drive business outcomes
- The agency specializes in content creation, innovation consultancy, digital marketing, advertising, social media, and more
- Group SJR is a WPP company and has been recognized for its innovative culture and industry-leading work
Company Specialties:
- Content creation
- Innovation consultancy
- Digital marketing
- Advertising
- Social media
- Creative agency
- Design
- Audience engagement
- Storytelling
- Analytics
- Website development
- Strategy
- Executive thought leadership
- Communications strategy
- Marketing strategy
- Public Relations
- Crisis Management
- and Issues Management
Company Website: https://www.groupsjr.com/
ASSUMPTION: Group SJR is a well-established agency with a strong reputation for innovative work and a commitment to employment equity and diversity in the workplace.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Managing Director and works closely with the Strategy, Creative, Editorial, Digital, and Account teams
Work Arrangement: Hybrid (2-3 days per week in the office)
Growth Opportunities:
- Potential to grow into a leadership role within the Strategy team or take on additional responsibilities across the agency
- Opportunities for professional development and advancement within the WPP network
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on additional responsibilities as they grow within the agency.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities
Office Location(s): 175 Greenwich St, 14th Floor, New York, NY 10007, US
Geographic Context:
- New York City is a major hub for the advertising and marketing industries, offering ample opportunities for networking and professional growth
- The office is located in the heart of downtown Manhattan, providing easy access to public transportation and numerous amenities
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Monday - Friday, 9:00 AM - 5:30 PM (with flexibility for remote work)
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still having the opportunity to collaborate and connect with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the Managing Director and/or other members of the Strategy team
- Case study presentation or strategic challenge exercise
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Understanding of B2B and B2C marketing and content strategy
- Cultural fit and alignment with Group SJR's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your strategic approach to content marketing and digital strategy
- Showcase your ability to think holistically and integrate various channels and tactics into cohesive strategies
- Demonstrate your understanding of the Group SJR brand and how your skills and experience align with the agency's mission and values
ATS Keywords: Content Strategy, Integrated Marketing, B2B Marketing, B2C Marketing, Strategic Planning, Audience Analysis, Market Research, Thought Leadership, Collaboration, Cross-Functional Teams, Hybrid Work, New York City
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, communication skills, and cultural fit. Applicants should be prepared to discuss their strategic approach to content marketing and digital strategy and demonstrate their understanding of the Group SJR brand.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Keynote
- Monday.com
- SEO and social media tools (e.g., Google Analytics, Hootsuite, etc.)
ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Creativity
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on delivering measurable outcomes
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of developing and executing successful integrated strategies?
- Are you passionate about staying up-to-date on the latest trends in content marketing, digital strategy, and technology?
ASSUMPTION: Group SJR values innovation, collaboration, creativity, integrity, and accountability. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines. They should also be comfortable working collaboratively with cross-functional teams and have a proven track record of developing and executing successful integrated strategies.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Navigating the ever-evolving digital landscape and staying up-to-date on the latest trends in content marketing, digital strategy, and technology
- Balancing the demands of client work and new business development
- Adapting to changing priorities and deadlines in a fast-paced, dynamic environment
ASSUMPTION: The potential challenges of this role include managing multiple projects simultaneously, staying up-to-date on the latest trends in the industry, balancing client work and new business development, and adapting to changing priorities and deadlines in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Strategist or Strategy Director role in a content agency or marketing consultancy, but with a stronger focus on integrated marketing and a broader range of responsibilities
- Unlike some roles in the industry, this position requires a deep understanding of both B2B and B2C marketing and content strategy
- Career progression in this role could lead to a leadership position within the Strategy team or a broader role within the agency
ASSUMPTION: This role is similar to a Senior Strategist or Strategy Director role in a content agency or marketing consultancy, but with a broader range of responsibilities and a stronger focus on integrated marketing. The ideal candidate will have a deep understanding of both B2B and B2C marketing and content strategy and be comfortable working in a fast-paced, dynamic environment.
📝 Sample Projects
- Developing an integrated marketing strategy for a B2B technology company, including content, digital, and advertising components
- Conducting a competitive audit and market research to inform the strategic direction for a B2C consumer goods brand
- Creating a thought leadership platform for a professional services firm, including original research, POVs, and presentations
ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to think holistically and integrate various channels and tactics into cohesive strategies. They should demonstrate the candidate's understanding of B2B and B2C marketing and content strategy and their ability to conduct in-depth audience analysis, competitive audits, and market research.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a strategic project from start to finish?
- How does the Strategy team collaborate with other departments within the agency?
- What opportunities are there for professional development and growth within the agency?
- How does Group SJR approach innovation and staying ahead of industry trends?
- What is the company's approach to work-life balance and flexibility?
ASSUMPTION: The key questions to ask during the interview for this role should focus on the typical workflow for strategic projects, collaboration with other departments, professional development opportunities, the company's approach to innovation, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://groupsjr.bamboohr.com/careers/562
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or strategic challenge exercise to demonstrate your strategic thinking and problem-solving skills
- Be prepared to discuss your approach to content marketing, digital strategy, and integrated marketing
- Follow up with the HR team one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
