📌 Core Information
📌 Core Information
🔹 Job Title: Content Strategy Director - UX
🔹 Company: DEPT®
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Strategy & Planning
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 8-10+ years
🔹 Remote Status: Hybrid (3 days/week in office)
🚀 Job Overview
Key aspects of this role include:
- Leading strategic planning, content creation, and governance across digital experiences for top brands
- Collaborating with cross-functional teams to enhance user experiences
- Driving strategic planning and content creation for UX-focused projects
- Building and mentoring a team of content strategists
- Partnering with executives and stakeholders to translate business goals into actionable content strategies
ASSUMPTION: This role requires a balance of creative and analytical thinking, with a strong focus on user experience and content strategy.
📋 Key Responsibilities
✅ Develop comprehensive content strategies that align with business objectives and user needs across websites, applications, and digital touchpoints
✅ Lead content audits, gap analyses, and competitive research to inform strategic decisions
✅ Collaborate with data analysts, UX designers, brand strategists, and development teams to ensure content supports optimal user experiences
✅ Define and create content standards, voice and tone guidelines, content maps, information architecture, narrative hierarchy, persona messaging, and editorial workflows
✅ Create content frameworks, taxonomies, migration plans, and governance models that scale across organizations
✅ Oversee content lifecycle management from creation through optimization and retirement
✅ Partner with executives and stakeholders to translate business goals into actionable content strategies
✅ Establish metrics and KPIs to measure content effectiveness and user engagement
✅ Drive content optimization initiatives based on user research, analytics, and testing
✅ Build presentations and lead share-outs, check-ins, and presentations to every level of stakeholder from the day-to-day point of contacts all the way up to C-level executives
✅ Work with minimal processes in place, solving problems by being optimistic and using proactive thought processes and skills
✅ Work in Google Suite, Figma, Miro, and various collaboration platforms (e.g. Slack, Teams, Webex, Zoom, etc)
ASSUMPTION: This role requires strong project management skills, the ability to work independently, and the capacity to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, Journalism, or related field
Experience: 8-10+ years of content strategy, digital marketing, or UX experience
Required Skills:
- Proven experience in content strategy, digital marketing, or UX
- Strong understanding of information architecture, user experience principles, and content management systems
- Experience with content analytics tools, user research methodologies, and A/B testing
- Background in leading teams and managing complex, multi-platform content initiatives
- Fluency in Google Suite, Figma, Miro, and collaboration platforms
- Ability to work independently and manage multiple projects and deadlines
Preferred Skills:
- Experience with specific content management platforms (e.g., Adobe Experience Manager, Sitecore, etc.)
- Familiarity with specific analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
- Knowledge of specific user research methodologies (e.g., usability testing, card sorting, etc.)
- Experience with specific project management tools (e.g., Asana, Jira, etc.)
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $136,300 - $197,600 USD (based on location)
Benefits:
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- Paid Time Off (PTO)
- Paid Company Holidays
- Parental Leave
Working Hours: 40 hours/week, with flexibility for remote work
ASSUMPTION: The salary range provided is based on industry standards for the role, experience level, and location. However, the exact salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2006
Company Description:
- DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more
- The company has a team of 4,000+ digital specialists across 30+ locations on 5 continents, delivering pioneering work on a global scale with a boutique culture
- DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT®'s large size and global presence offer opportunities for career growth and exposure to diverse projects and industries.
📊 Role Analysis
Career Level: Mid-level to Senior-level, depending on experience and qualifications
Reporting Structure: This role reports directly to the Head of Strategy or a similar senior-level position within the organization
Work Arrangement: Hybrid (3 days/week in office, with flexibility for remote work)
Growth Opportunities:
- Potential to lead and mentor a team of content strategists
- Opportunities to work on high-profile projects for global brands
- Chance to contribute to the development of DEPT®'s strategy offerings and capabilities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days/week in office)
Office Location(s): Various locations across the United States, with the expectation that the candidate will work within 50 miles of the selected office
Geographic Context:
- The United States offers a diverse range of cultural experiences, with each region having its unique characteristics
- The specific office location will provide insights into the local culture and work environment
Work Schedule: Flexible, with the expectation to work core hours and be available for meetings during standard business hours
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and independent work, with the office providing opportunities for in-person collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and a team member
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Content strategy and planning skills
- Analytical and problem-solving abilities
- Collaboration and communication skills
- Understanding of user experience principles and content management systems
- Cultural fit and alignment with DEPT®'s values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or examples of your content strategy work to showcase during the interview
- Research DEPT®'s clients, projects, and company culture to demonstrate your enthusiasm and understanding
- Practice common interview questions and prepare thoughtful responses
ATS Keywords: Content Strategy, Digital Marketing, User Experience, Information Architecture, Content Management Systems, Analytics, A/B Testing, Team Leadership, Stakeholder Management, Collaboration, Creativity, Critical Analysis
ASSUMPTION: The interview process may vary depending on the specific office location and hiring manager.
🛠 Cultural Fit Considerations
Company Values:
- Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
- Curiosity: Valuing curiosity and the relevant application of it to make original work
- Creativity: Encouraging creativity and the ability to transform simple ideas into inspiring creative and design opportunities
- Collaboration: Fostering a collaborative, open-door, best-idea-wins environment that fosters personal and company growth
- Diversity, Equity, & Inclusion: Committed to creating an inclusive workplace where everyone has an equal opportunity to thrive
Work Style:
- Agile and adaptable, with a focus on continuous learning and improvement
- Collaborative and open to feedback, with a strong emphasis on teamwork
- Results-driven, with a focus on delivering high-quality work that meets or exceeds client expectations
- Innovative and forward-thinking, with a willingness to challenge the status quo and explore new ideas
Self-Assessment Questions:
- How do your personal values align with DEPT®'s company values?
- Can you provide an example of a time when you demonstrated curiosity and creativity in your work?
- How do you approach collaboration and teamwork, especially when working remotely?
ASSUMPTION: DEPT® values candidates who are passionate about their work, curious, and committed to continuous learning and growth.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Balancing the need for strategic thinking with the demands of day-to-day tactical work
- Working with diverse teams and stakeholders, each with their own priorities and expectations
- Adapting to changes in priorities, resources, and project scope
- Managing remote team members and fostering a collaborative work environment
ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on user experience and content strategy for digital products and services
- Compared to traditional content strategy roles, this position requires a deeper understanding of user experience principles and content management systems
- Career path comparison: This role offers opportunities to advance into senior content strategy positions, team leadership roles, or specialized UX content strategy roles
ASSUMPTION: This role is well-suited for candidates with a strong background in content strategy, digital marketing, or UX, with a specific interest in user experience-focused content strategy.
📝 Sample Projects
- Developing a comprehensive content strategy for a new e-commerce platform, including content audits, gap analyses, and competitive research
- Creating content frameworks, taxonomies, and migration plans for a large-scale content overhaul project
- Optimizing content performance for a high-traffic website through user research, analytics, and A/B testing
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader strategy and content teams at DEPT®?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does DEPT® support the professional development and growth of its content strategists?
- Can you provide an example of a recent content strategy project that the team has worked on, and what were the outcomes?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and provides valuable insights into the work environment and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the DEPT® careers page
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or examples of your content strategy work to showcase during the interview
- Research DEPT®'s clients, projects, and company culture to demonstrate your enthusiasm and understanding
- Practice common interview questions and prepare thoughtful responses
- Follow up with the hiring manager one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
