Content Strategy & Insights Analyst

📌 Core Information

🔹 Job Title: Content Strategy & Insights Analyst

🔹 Company: Meta

🔹 Location: Los Angeles, CA

🔹 Job Type: Full-time

🔹 Category: Entertainment & Media

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Los Angeles, CA)

🚀 Job Overview

Key aspects of this role include:

• Leading internal content reporting workstreams and providing data-driven insights to support content teams
• Partnering with various teams to develop metrics, dashboards, and communicate findings effectively
• Staying informed of broader Virtual Reality (VR/MR/AR), Film/TV, Music, and Sports industry news, trends, and insights methodologies
• Working closely with creative content producers, strategy teams, and insights functions across Data Science, UXR, and Data Engineering
• Supporting key verticals of Sports, Music, and TV/Film that are producing and programming MR apps, virtual worlds, and video content for Meta’s Reality lab products

ASSUMPTION: This role requires a high level of data analysis and communication skills to translate complex data into actionable insights for various stakeholders.

📋 Key Responsibilities

✅ Lead several internal content reporting workstreams providing consistent data reports with key recommendations and insights for content teams

✅ Partner with Data Engineering and Data Science teams to prioritize content reporting metrics, define data needs, and build dashboards to support content team strategy, planning, and execution

✅ Support, guide, and provide feedback to the data science team on their projects supporting the entertainment team and portfolio of content titles

✅ Partner with User Experience Research (UXR) and Marketing Insights teams to develop hypotheses, prioritize research questions, scope research studies, and provide feedback and direction on approach, execution, and derived insights

✅ Develop data visualizations and visual frameworks to communicate data and key insights

✅ Independently perform analysis on content performance and assist in forecasting performance using internal dashboards, third-party analytics tools, and manually manipulating data in spreadsheets

✅ Manage and maintain team data sets, metadata, and taxonomy schemas as source of truth for consistency in reporting, categorization, and assessment of the content portfolio

✅ Assist in development of new success metrics and reporting KPIs for new content initiatives and distribution platforms

✅ Communicate and translate complex data analysis and research findings into compelling and clear strategy presentations and executive reviews to convert insights into take-aways and strategic recommendations

✅ Train and guide other team members on internal reporting tools, metric definitions, and how to appropriately use and apply data within other team roles

✅ Stay informed of broader Virtual Reality (VR/MR/AR), Film/TV, Music, and Sports industry news, trends, and insights methodologies

ASSUMPTION: This role requires a strong understanding of entertainment content and the ability to work effectively with various teams to drive data-informed decisions.

🎯 Required Qualifications

Education: Bachelor's degree or higher

Experience: 8+ years of experience working in a content analytics, audience development, strategy analyst, or similar data-driven content functions at a digital platform, tech company, media company, or relevant industry

Required Skills:

• Advanced skills with analytics suites including dashboards, third-party tools, and raw data in excel or spreadsheets to identify key trends, insights, or performance take-aways
• Demonstrated experience to understand complex problems and synthesize trends and insights for different audiences including executives and peer set
• Communication skills to create clear, succinct, and visual reporting materials and presentations for various stakeholders
• Understanding of content partners, content business models, and the overall media landscape
• High attention to detail and facility documenting data sources, queries, or working data trackers
• Experience or understanding of data query languages (e.g. MySQL)
• Experience with developing dashboards and using content management systems
• Interest for current trends in entertainment industry, especially new technologies in the AR/VR industry

Preferred Skills:

• Experience communicating with and presenting data insights and visualizations to external partners

ASSUMPTION: Candidates should have a strong background in data analysis and visualization, with a proven track record of driving data-informed decisions in a content organization.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (Based on industry standards for a senior-level content strategy role in Los Angeles)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off and company holidays
• Parental leave
• Employee stock purchase plan
• Gym membership reimbursement
• Tuition reimbursement

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM PST

ASSUMPTION: Salary range is estimated based on industry standards for a senior-level content strategy role in Los Angeles. Benefits are based on typical benefits packages offered by large tech companies.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, with a focus on social media, virtual reality, and augmented reality. The company is a leader in its industry, with a significant impact on global communication and entertainment.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for collaboration and growth. As a large company, Meta offers established processes and resources to support its employees.

Founded: Meta was founded in 2004 as Facebook, and has since grown into a multinational technology conglomerate.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible
• The company's technologies help people connect, find communities, and grow businesses
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: Meta Careers

ASSUMPTION: Meta's large size and established processes provide a stable and supportive work environment for employees. The company's focus on innovation and cutting-edge technology offers opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in content strategy and data analysis.

Reporting Structure: The Content Strategy & Insights Analyst will report directly to the Entertainment Content group and work closely with various teams, including creative content producers, strategy teams, and insights functions across Data Science, UXR, and Data Engineering.

Work Arrangement: This role is on-site in Los Angeles, CA, with a typical work schedule of Monday - Friday, 9:00 AM - 5:00 PM PST.

Growth Opportunities:

• Potential to expand the role's impact and influence within the Entertainment Content group
• Opportunities to collaborate with and learn from various teams, including Data Science, UXR, and Data Engineering
• Potential to take on additional responsibilities or projects as the role evolves

ASSUMPTION: This role offers opportunities for professional growth and development within the Entertainment Content group and across Meta's various teams.

🌍 Location & Work Environment

Office Type: Meta's Los Angeles office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 12721 W Jefferson Blvd, Los Angeles, CA 90066, US

Geographic Context:

• Los Angeles is a major city in California, known for its entertainment industry, diverse culture, and Mediterranean climate
• The office is located in the West Adams neighborhood, offering easy access to public transportation and nearby amenities
• The area is known for its vibrant arts scene, historic architecture, and diverse food culture

Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM PST

ASSUMPTION: Meta's Los Angeles office provides a collaborative and innovative work environment, with easy access to nearby amenities and a diverse cultural scene.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a recruiter or hiring manager
• Technical assessment or case study
• On-site or virtual interview with the hiring team
• Final interview with the hiring manager or director

Key Assessment Areas:

• Data analysis and visualization skills
• Communication and presentation skills
• Understanding of entertainment content and industry trends
• Problem-solving and strategic thinking
• Collaboration and teamwork

Application Tips:

• Highlight relevant experience and achievements in content strategy, data analysis, and communication
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for the technical assessment or case study by brushing up on your data analysis and visualization skills
• Research Meta's company culture and values to demonstrate your fit for the role and organization

ATS Keywords: Content strategy, data analysis, insights, entertainment, media, reporting, metrics, dashboards, trends, trends analysis, industry trends, communication, presentation, problem-solving, collaboration, teamwork, strategic thinking

ASSUMPTION: Meta's application process is designed to assess candidates' skills and fit for the role, with a focus on data analysis, communication, and strategic thinking.

🛠️ Tools & Technologies

• Analytics suites (e.g., Tableau, Power BI)
• Data visualization tools (e.g., Tableau, Looker)
• Spreadsheet software (e.g., Excel, Google Sheets)
• Content management systems (e.g., Adobe Experience Manager, Contentful)
• Data query languages (e.g., MySQL, SQL)

ASSUMPTION: This role requires proficiency in analytics suites, data visualization tools, and spreadsheet software. Familiarity with content management systems and data query languages is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together
• Focus on impact and long-term thinking
• Be bold, not reckless
• Be present and responsive
• Ship to learn

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Continuous learning and growth
• Focus on impact and results
• Open and inclusive communication

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional environment?
• Are you comfortable working with large datasets and complex problems?
• Do you have a strong desire to learn and grow professionally?
• Are you able to communicate complex data insights effectively to various stakeholders?

ASSUMPTION: Meta values a culture of collaboration, data-driven decision-making, and continuous learning and growth. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Working with large and complex datasets may require significant time and effort to analyze and interpret
• Collaborating with various teams may present communication and coordination challenges
• Keeping up with industry trends and new technologies in the AR/VR industry may require continuous learning and adaptation
• Working on-site in Los Angeles may present challenges for candidates who prefer remote or hybrid work arrangements

ASSUMPTION: These challenges are inherent to the role and may require candidates to possess strong problem-solving skills, adaptability, and effective communication to succeed.

📈 Similar Roles Comparison

• This role is unique to Meta's Entertainment Content group, focusing on content strategy and insights for Meta's Reality Labs products
• Similar roles in the industry may focus on specific content verticals (e.g., Sports, Music, TV/Film) or product lines (e.g., Meta Quest, Horizon Worlds)
• Career progression in this role may involve expanding the role's impact and influence within the Entertainment Content group or transitioning to a management or leadership role

ASSUMPTION: This role is unique to Meta's Entertainment Content group and offers opportunities for professional growth and development within the group and across Meta's various teams.

📝 Sample Projects

• Developing a dashboard to track content performance and engagement for a new MR app launch
• Conducting a trend analysis on the entertainment industry to identify emerging opportunities for Meta's Reality Labs products
• Creating a data visualization to communicate the impact of a content partnership on user acquisition and retention

ASSUMPTION: These sample projects are designed to illustrate the types of data analysis, visualization, and communication tasks required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader Entertainment Content group and Meta's Reality Labs products?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with and support the creative content producers, strategy teams, and insights functions across Data Science, UXR, and Data Engineering?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Meta support the professional growth and development of its employees in this role?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, priorities, and growth opportunities, as well as Meta's company culture and support for employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in content strategy, data analysis, and communication
• Prepare for the technical assessment or case study by brushing up on your data analysis and visualization skills
• Research Meta's company culture and values to demonstrate your fit for the role and organization
• Follow up with the recruiter or hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.