Content Strategy Lead (Secondment - 12 months)

📌 Core Information

🔹 Job Title: Content Strategy Lead (Secondment - 12 months)

🔹 Company: Pfizer

🔹 Location: New City, New York, United States

🔹 Job Type: Full-time

🔹 Category: Pharmaceuticals

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a multi-year strategic plan for efficient end-to-end content and campaign development operations across commercial markets.
• Collaborating with various leaders to integrate people, technology, and processes into a cohesive content strategy.
• Leading cross-functional teams to define and design business processes, DAM strategy, and reporting strategy.
• Assessing and strategizing for a consumer-centric digital ecosystem within the U.S.
• Driving operational transformation of marketing capabilities at the enterprise and global levels.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and collaboration skills to successfully deliver on its objectives.

📋 Key Responsibilities

✅ Lead the delivery of a multi-year strategic plan for efficient end-to-end content and campaign development operations across commercial markets, accountable to Pfizer's Commercial Executive Leaders.

✅ Design global strategic content operations that result in cost and time savings, enhances the marketer experience without compromising quality, aligns with Agency processes (creative, production and media), and drives continuous improvements for year-over-year marketer satisfaction and cost savings.

✅ Collaborate with Chief Marketing Office Functions, International Commercial Office, Digital, CRM, Media, and senior Agency leadership to implement a content strategy that integrates people, technology, and processes.

✅ Ensure that operations align with our Global to Regional to Local strategy by prioritizing objectives and translating them into clear business requirements and gaining endorsement from each BU and International leadership.

✅ Lead a cross-functional working team that develops an integrated and holistic reporting strategy to measure impact and health of the end-to-end content operations, including critical KPIs along cost, quality, speed and marketer experience, process efficiency, agency and marketer adherence, platform and content usage.

✅ Lead a cross-functional working team to define and design business processes for content creation and partners with Agency, CETI and Digital to ensure that they are pulled through as needed to execution within the Adobe workflow or Agency processes.

✅ Lead a cross-functional team to define and implement a DAM strategy where the content and processes are aligned with business needs and ensures that content is easily searchable and facilitates reuse.

✅ Lead a cross-functional team in an assessment and strategic recommendation for a consumer-centric digital ecosystem within the U.S., resulting in more efficient media investments, accelerated product awareness, consideration, and adoption, and enhanced customer experience.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership, project management, and communication skills to successfully manage multiple teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree with at least 15 years of experience; OR master's degree with at least 13 years of experience; OR PhD with 10+ years of relevant experience.

Experience: Proven ability to drive operational transformation of marketing capabilities at the enterprise and global levels, with a focus on content creation to drive business impact and cost savings.

Required Skills:

• Proven experience as a product, agency, or operational leader with a robust understanding of the biopharmaceutical industry and promotional guidelines.
• Track record of driving consumer-focused strategy and translating it into an executable roadmap.
• Expert ability to influence and engage senior leadership across commercial and technical functions and translate business goals and customer insights into efficient operational processes for marketing end users.
• Strong understanding of the agency creative development process, content development technologies, delivery channels, and marketer needs and user journey.
• Inspirational leadership skills, with a proven track record of driving innovation and implementing new ways of working within a large matrixed organization.
• Ability to manage diverse multi-disciplinary teams spread over multiple functions and geographies.
• Excellent communication and people engagement skills, including strong executive presence and the ability to interact and influence effectively with all levels of the organization.
• Strong business acumen with the ability to link operational strategy to commercial metrics and convey insights to peers.
• Role model for Pfizer Values (Courage, Excellence, Equity, and Joy).

  Preferred Skills:

  • Well-versed with the Pfizer organization, particularly with commercial and enabling/partner functions.
  • High energy level, a sense of urgency, creativity, decisiveness, and the ability to work hard and well under pressure.

  ASSUMPTION: Candidates with experience in the pharmaceutical industry and a strong background in content strategy, operations, and leadership will be most competitive for this role.

  💰 Compensation & Benefits

  Salary Range: $150,000 - $200,000 per year (Estimated, based on industry standards for similar roles and experience levels)

  Benefits:

  • Competitive health, dental, and vision insurance plans
  • Retirement savings plans with company contributions
  • Tuition assistance and professional development opportunities
  • Generous paid time off and holiday schedule
  • Employee discounts and wellness programs

  Working Hours: Full-time (40 hours per week)

  ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and internal equity.

  📌 Applicant Insights

  🔍 Company Context

  Industry: Pfizer operates in the Pharmaceutical Manufacturing industry, with a focus on improving health and well-being at every stage of life. They strive to provide access to safe, effective, and affordable medicines and health care services to people who need them.

  Company Size: Pfizer is a large organization with over 10,000 employees globally, providing a diverse and dynamic work environment.

  Founded: Pfizer was founded in 1849 and has since grown into one of the world's leading biopharmaceutical companies.

  Company Description:

  • Pfizer is committed to applying science and its global resources to improve health and well-being at every stage of life.
  • The company strives to provide access to safe, effective, and affordable medicines and health care services to the people who need them.
  • Pfizer's mission is to deliver breakthroughs that change patients' lives, and they are dedicated to fostering an inclusive and collaborative culture that values diversity, innovation, and excellence.

  Company Specialties:

  • Biopharmaceutical research and development
  • Global marketing and sales
  • Manufacturing and supply chain management
  • Health care services and solutions

  Company Website: http://www.pfizer.com

  ASSUMPTION: Working at Pfizer offers the opportunity to make a significant impact on global health and contribute to the company's mission of delivering breakthroughs that change patients' lives.

  📊 Role Analysis

  Career Level: This role is at the senior leadership level, requiring a high degree of strategic thinking, decision-making, and cross-functional collaboration.

  Reporting Structure: The Content Strategy Lead will report directly to the Head of Pfizer Brand & Agency Partnerships and be accountable to the Chief Marketing Officer.

  Work Arrangement: This is an on-site role based in New City, New York, with the possibility of occasional remote work.

  Growth Opportunities:

  • Potential to advance to a more senior role within Pfizer's marketing or operations organization.
  • Opportunities to gain experience in various aspects of content strategy, operations, and leadership.
  • Access to professional development and training programs to support career growth.

  ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on Pfizer's content strategy and operations.

  🌍 Location & Work Environment

  Office Type: Pfizer's New City, New York office is a modern, collaborative workspace designed to foster innovation and productivity.

  Office Location(s): 235 East 42nd Street, New York, NY 10017, USA

  Geographic Context:

  • New City is located in the heart of Manhattan, offering easy access to various amenities, cultural attractions, and public transportation options.
  • The city is known for its fast-paced, multicultural environment, providing ample opportunities for networking and professional growth.
  • New York City is a major hub for the pharmaceutical industry, with numerous companies and research institutions based in the area.

  Work Schedule: The standard work schedule for this role is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.

  ASSUMPTION: Working in New City, New York, offers a dynamic and vibrant work environment, with ample opportunities for professional growth and networking within the pharmaceutical industry.

  💼 Interview & Application Insights

  Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • On-site or virtual interview with a panel of stakeholders, including representatives from marketing, operations, and human resources
  • Final round interview with the Head of Pfizer Brand & Agency Partnerships and/or the Chief Marketing Officer
  • Background check and reference check
  • Job offer and onboarding

  Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team management abilities
  • Cross-functional collaboration and communication skills
  • Industry-specific knowledge and experience
  • Cultural fit and alignment with Pfizer's values

  Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in content strategy, operations, and leadership.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively in a matrixed organization.
  • Research Pfizer's mission, values, and recent initiatives to demonstrate your understanding of the company and its goals.
  • Be prepared to discuss your long-term career aspirations and how this role fits into your overall professional development plan.

  ATS Keywords: Content Strategy, Operational Transformation, Marketing Capabilities, Consumer-Focused Strategy, Leadership, Collaboration, Process Design, Digital Ecosystem, Content Development, Agency Processes, Metrics and Reporting, Cross-Functional Team Leadership, Business Acumen, Communication Skills, Project Management, Innovation, Stakeholder Engagement

  ASSUMPTION: The application process for this role is competitive, and candidates with relevant industry experience and a strong track record of driving strategic initiatives will be most successful.

  🛠️ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, JIRA, Microsoft Project)
  • Data visualization tools (e.g., Tableau, Power BI)
  • Content management systems (e.g., Adobe Experience Manager, Sitecore, Contentful)
  • Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
  • CRM systems (e.g., Salesforce, Microsoft Dynamics 365)

  ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, as they are critical for managing content operations, tracking progress, and driving data-informed decision-making.

  👔 Cultural Fit Considerations

  Company Values:

  • Courage: Pfizer encourages employees to take bold action and challenge the status quo to drive innovation and improve patient outcomes.
  • Excellence: The company strives for excellence in all aspects of its operations, from research and development to manufacturing and marketing.
  • Equity: Pfizer is committed to fostering an inclusive and diverse work environment where all employees feel valued and respected.
  • Joy: The company aims to create a positive and engaging work environment that promotes employee well-being and job satisfaction.

  Work Style:

  • Collaborative: Pfizer values a team-based approach to problem-solving and encourages employees to work together to achieve common goals.
  • Agile: The company embraces a dynamic and adaptable work environment, enabling it to respond quickly to changing market conditions and customer needs.
  • Data-driven: Pfizer emphasizes the use of data and analytics to inform decision-making and drive continuous improvement.
  • Patient-focused: The company prioritizes the needs and well-being of patients in all aspects of its operations.

  Self-Assessment Questions:

  • How do you embody Pfizer's values in your daily work, and how have you demonstrated these values in previous roles?
  • How do you approach collaborating with diverse teams and stakeholders to achieve common goals?
  • How do you balance the need for strategic planning with the ability to adapt to changing circumstances and pivot as needed?
  • How do you ensure that your work aligns with Pfizer's mission to improve health and well-being at every stage of life?

  ASSUMPTION: Candidates who demonstrate a strong alignment with Pfizer's values and work style will be most successful in this role.

  ⚠️ Potential Challenges

  • The role requires managing multiple cross-functional teams and stakeholders, which can be challenging and time-consuming.
  • The fast-paced and dynamic nature of the pharmaceutical industry can present unexpected challenges and require quick decision-making.
  • The role involves working with a large and complex organization, which can present unique challenges in terms of navigating internal politics and building consensus.
  • The role requires a high degree of strategic thinking and leadership, which can be demanding and stressful at times.

  ASSUMPTION: Candidates should be prepared to face these challenges and have a plan in place to manage their time, prioritize tasks, and maintain a healthy work-life balance.

  📈 Similar Roles Comparison

  • This role is similar to a Senior Content Strategist or Director of Content Strategy in other industries, but with a focus on the pharmaceutical industry and Pfizer's unique business context.
  • Unlike other industries, the pharmaceutical industry is heavily regulated, which can present unique challenges and opportunities for content strategy and operations.
  • Career paths for this role may include advancing to a more senior role within Pfizer's marketing or operations organization, or transitioning to a similar role in another industry.

  ASSUMPTION: Candidates with experience in the pharmaceutical industry and a strong background in content strategy, operations, and leadership will be most competitive for this role.

  📝 Sample Projects

  • Developing and implementing a comprehensive content strategy for a new product launch, including messaging, channel selection, and content creation timelines.
  • Conducting a content audit and gap analysis to identify opportunities for process improvement and cost savings in content creation and distribution.
  • Designing and implementing a DAM strategy to improve content searchability, reuse, and compliance with regulatory requirements.
  • Leading a cross-functional team to assess and optimize the consumer journey for a specific product or therapeutic area, resulting in improved patient outcomes and market share.

  ASSUMPTION: These sample projects illustrate the types of initiatives the Content Strategy Lead may be responsible for, but the specific projects will vary based on the organization's needs and priorities.

  ❓ Key Questions to Ask During Interview

  • How does this role fit into Pfizer's overall content strategy and operations, and what are the key priorities for the first 90 days?
  • What are the biggest challenges facing the content operations team, and how can this role help address them?
  • How does Pfizer support the professional development and growth of its employees, particularly in this role?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?
  • How does Pfizer foster a culture of innovation and continuous improvement, and what role does this position play in driving that culture?

  ASSUMPTION: Asking these questions demonstrates your interest in the role and its impact on Pfizer's content strategy and operations, as well as your commitment to driving success in the position.

  📌 Next Steps for Applicants

  To apply for this position:

  • Submit your application through the Pfizer Careers portal
  • Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in content strategy, operations, and leadership.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively in a matrixed organization.
  • Research Pfizer's mission, values, and recent initiatives to demonstrate your understanding of the company and its goals.
  • Be prepared to discuss your long-term career aspirations and how this role fits into your overall professional development plan.
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

  ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.