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Content Strategy Manager

TechnipFMC
Full-time
On-site
Houston, Texas, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Content Strategy Manager

πŸ”Ή Company: TechnipFMC

πŸ”Ή Location: Houston, Texas, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: April 11, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Houston, TX)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing a comprehensive content strategy
  • Managing a content calendar for timely delivery
  • Overseeing content creation and ensuring quality
  • Collaborating with various teams to optimize content effectiveness

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects and deadlines in a fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Developing and executing a comprehensive content strategy that aligns with TechnipFMC’s goals, messaging, and brand voice

βœ… Creating and managing a content calendar to ensure timely and consistent delivery of high-quality content across all platforms

βœ… Actively managing the content portfolio across the company through constant visibility, flagging and immediately correcting problems such as potential information overload, insufficient topic coverage, and inconsistent content

βœ… Prioritizing high-impact and business critical projects in the content queue, as well as providing support as needed to ensure high quality of content created and brand adherence

βœ… Overseeing the creation and distribution of various content types, including articles, white papers, case studies, blog posts, and marketing materials

βœ… Serving as the β€œCommunications Content Hub” for sharing content across teams, reusing / repurposing content as needed

βœ… Conducting thorough research on industry-related topics to ensure accuracy and relevance

βœ… Collaborating with the Communications Operations team to analyze content performance metrics and make data-driven improvements to optimize content effectiveness

βœ… Staying updated on industry trends and best practices to continuously improve content quality and effectiveness

βœ… Managing multiple projects and meeting deadlines in a fast-paced environment

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Journalism, Marketing, or related field

Experience: Proven experience as a content strategist, content manager, or similar role in a B2B environment

Required Skills:

  • Content strategy and management
  • B2B experience
  • Collaboration and stakeholder management
  • Persuasive influence skills
  • Knowledge of content management systems (CMS), content calendar, and/or collaborative work management software platforms, and marketing automation tools
  • Clear, compelling, and articulate written and verbal communication skills
  • Ability to evaluate creative design content options that will resonate with target audience

Preferred Skills:

  • Energy industry experience, subsea or surface specific experience preferred

ASSUMPTION: Candidates with experience in the oil and gas industry and familiarity with energy-related content will be at an advantage.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Content Strategy Manager with 5-10 years of experience in the Houston area)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Tuition reimbursement

Working Hours: Full-time (40 hours per week), Monday - Friday, with flexibility for occasional overtime or weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Oil and Gas. TechnipFMC is a leading technology provider to the traditional and new energies industry, delivering fully integrated projects, products, and services.

Company Size: 10,001+ employees. As a large organization, TechnipFMC offers opportunities for career growth and exposure to diverse projects.

Founded: TechnipFMC was founded in 2017 through the merger of Technip and FMC Technologies.

Company Description:

  • TechnipFMC is committed to enhancing the performance of the world’s energy industry through pioneering integrated ecosystems, technology leadership, and digital innovation.
  • The company’s approximately 20,000 employees are driven by a commitment to clients’ success and a culture of strong execution, purposeful innovation, and challenging industry conventions.
  • TechnipFMC is organized in two business segments: Subsea and Surface Technologies.

Company Specialties:

  • Subsea technologies
  • Surface technologies
  • Integrated ecosystems (iEPCIβ„’, iFEEDβ„’, iCompleteβ„’)
  • Technology leadership and digital innovation

Company Website: http://technipfmc.com

ASSUMPTION: TechnipFMC's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams.

πŸ“Š Role Analysis

Career Level: Mid-level to senior. This role is suitable for experienced content strategists looking to apply their skills in a large, global organization.

Reporting Structure: This role reports directly to the Head of Communications and works closely with various teams across the organization.

Work Arrangement: On-site, based in Houston, TX. No relocation package is offered.

Growth Opportunities:

  • Potential to grow into a leadership role within the Communications function
  • Opportunities to work on diverse projects and gain exposure to different aspects of the business
  • Chance to develop skills in strategic planning, project management, and stakeholder engagement

ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): Hadrian House, Wincomblee Road, Newcastle Upon Tyne, NE6 3PL, GB (global headquarters); One Subsea Lane, Houston, Texas 77044, US (main US office)

Geographic Context:

  • Houston, TX is a major hub for the oil and gas industry, offering ample networking opportunities and industry-specific events
  • The city has a diverse and vibrant culture, with numerous attractions, restaurants, and outdoor activities
  • Houston has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, Monday - Friday, with flexibility for occasional overtime or weekend work as needed

ASSUMPTION: The Houston office offers a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the HR department
  • In-person or video interview with the hiring manager and/or team members
  • Final interview with the Head of Communications
  • Background check and offer extension

Key Assessment Areas:

  • Content strategy and management skills
  • Communication and presentation skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with TechnipFMC's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of TechnipFMC's business and industry trends in your application materials
  • Prepare examples of your content strategy and management experience to discuss during the interview

ATS Keywords: Content strategy, content management, B2B experience, collaboration, stakeholder management, persuasive influence, CMS, project management software, marketing automation tools, written communication, verbal communication, creative design evaluation, research skills, data analysis, content performance metrics, industry trends

ASSUMPTION: TechnipFMC's application process is competitive, and candidates should tailor their application materials to demonstrate their fit for the role and the organization's values.

πŸ› οΈ Tools & Technologies

  • Content management systems (CMS)
  • Content calendar and/or collaborative work management software platforms
  • Marketing automation tools
  • Project management software
  • Microsoft Office Suite

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Safety and integrity
  • Respect and inclusion
  • Excellence and continuous improvement
  • Collaboration and teamwork
  • Accountability and responsibility

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on delivering high-quality content
  • Adaptable and responsive to changing priorities and deadlines
  • Strong communication and interpersonal skills

Self-Assessment Questions:

  • Do you have experience developing and executing comprehensive content strategies in a B2B environment?
  • Are you comfortable managing multiple projects and deadlines in a fast-paced environment?
  • Do you have strong communication and interpersonal skills, with the ability to work effectively with various teams?
  • Are you familiar with content management systems, content calendar software, and marketing automation tools?
  • Do you have a good eye for evaluating creative design content options that will resonate with target audiences?

ASSUMPTION: Candidates who align with TechnipFMC's values and work style will be most successful in this role.

⚠️ Potential Challenges

  • Managing a large content portfolio and ensuring consistent quality across various teams and platforms
  • Balancing strategic planning with day-to-day content management tasks
  • Working effectively with stakeholders across a large, global organization
  • Keeping up with industry trends and best practices in a fast-paced environment

ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and effective communication and collaboration skills.

πŸ“ˆ Similar Roles Comparison

  • Content Strategy Manager vs. Content Marketing Manager: The former focuses more on strategic planning and content governance, while the latter is more involved in content creation and promotion.
  • Industry-specific context: Oil and gas industry experience is preferred for this role, as it requires understanding of energy-related content and industry trends.
  • Career path comparison: This role can lead to leadership positions within the Communications function or other related departments within TechnipFMC.

ASSUMPTION: Understanding the differences between similar roles and the specific requirements of this industry can help candidates tailor their application materials and prepare for the interview process.

πŸ“ Sample Projects

  • Developing a comprehensive content strategy for a new product launch, including messaging, target audience, and content types
  • Managing a content calendar for a major industry event, ensuring timely delivery and consistent branding across all platforms
  • Collaborating with subject matter experts to create and distribute thought leadership content, such as white papers and case studies

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of content strategy and management in a B2B environment.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the Communications function in the next 12-24 months, and how can this role help address them?
  • How does this role collaborate with other teams within the Communications function and across the organization?
  • What are the key priorities for this role in the first 30-60-90 days?
  • How does TechnipFMC support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, and how is this role structured to support it?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the organization, and helps you better understand the expectations and requirements of the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your content strategy and management experience to discuss during the interview
  • Research TechnipFMC's business and industry trends to demonstrate your understanding and enthusiasm for the role
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.