📌 Core Information
🔹 Job Title: Content Strategy Manager
🔹 Company: Udemy
🔹 Location: Austin, TX
🔹 Job Type: Hybrid (2 days in office per week)
🔹 Category: Content Strategy
🔹 Date Posted: May 2, 2025
🔹 Experience Level: Mid-Senior Level (3-5+ years)
🔹 Remote Status: Hybrid (Remote applicants considered)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies for Technical verticals (AI, Data Science, Software Development, etc.)
- Analyzing demand, supply, and consumption data to optimize content
- Performing competitive analysis and staying updated on industry trends
- Partnering with cross-functional teams to improve content supply and relevance
- Evangelizing Udemy's content differentiation to internal teams and customers
ASSUMPTION: This role requires a strong understanding of technical domains and the ability to quickly learn and adapt to new trends.
📋 Key Responsibilities
✅ Lead the content planning for several Technical verticals, focusing on understanding the needs of enterprise clients and individual learners
✅ Develop and execute strategies based on data insights, competitive analysis, and industry trends to optimize content supply and demand
✅ Partner with the Instructor Strategy team and Product team to improve the speed and relevance of content supply
✅ Be a content evangelist for the Technical vertical, educating internal teams and customers about Udemy's competitive differentiation
✅ Execute SME sourcing as needed
✅ Advocate for critical product feature development
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring a balance of big-picture thinking and tactical implementation.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Business, or a technical discipline)
Experience: 3-5+ years of work experience in strategy, content management, or product marketing in IT or a computer-related field
Required Skills:
- Proven ability to solve complex problems
- Data-driven decision making
- Excellent business communication and relationship-building skills
- Ability to get things done through constant moving between strategy formulation and hands-on execution
- Strong appetite for taking risks, learning, and applying learnings to move fast
Preferred Skills:
ASSUMPTION: While a technical background is not required, a strong desire to learn and understand technical domains is essential for success in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 per year (Estimated, based on industry standards for a mid-senior level role in Austin, TX)
Benefits:
- Flexible work culture
- Professional development stipend
- Unlimited access to Udemy courses
- Monthly UDays (meeting-free professional development days)
- Employee resource groups
- Fair pay workplace
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Udemy is a leading global marketplace for learning and teaching online. It provides a platform for instructors to create and teach courses, and for learners to access and learn from those courses.
Company Size: Udemy has 1,001-5,000 employees, making it a mid-sized company. This size offers opportunities for growth and career advancement while maintaining a collaborative and innovative work environment.
Founded: Udemy was founded in 2010 and is headquartered in San Francisco, with global offices in Australia, India, Ireland, Türkiye, and other US locations.
Company Description:
- Udemy's mission is to transform lives through learning. It offers over 250,000 courses in over 75 languages, with more than 73 million learners and over one billion course enrollments on its platform.
- Udemy Business, the company's enterprise learning solution, serves over 16,000 customers, including half of the Fortune 100.
- Udemy fosters a culture of innovation, collaboration, and continuous learning, with a strong focus on employee growth and development.
Company Specialties:
- E-learning
- Education
- Skills development
- Technology
- Internet
- Marketplace
- Online learning
- Upskilling
- Reskilling
- Power skills
- Business and corporate learning
Company Website: http://www.udemy.com
ASSUMPTION: Udemy's global presence and extensive course catalog provide ample opportunities for learners and instructors alike, making it a dynamic and innovative place to work.
📊 Role Analysis
Career Level: Mid-Senior Level. This role offers opportunities for career growth within Udemy's content strategy team or related departments.
Reporting Structure: This role reports directly to the Senior Manager, Content Strategy.
Work Arrangement: Hybrid (2 days in office per week). Udemy's hybrid work model allows for flexibility and a healthy work-life balance.
Growth Opportunities:
- Advancing to a Senior Content Strategy Manager role
- Expanding into related roles within Udemy's content, product, or marketing teams
- Developing expertise in specific technical domains and becoming a subject matter expert
ASSUMPTION: Udemy's fast-paced and dynamic environment offers numerous opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Udemy's Austin office is a collaborative and innovative workspace, fostering creativity and teamwork.
Office Location(s): 823 Congress Ave– 5th Floor, Austin, TX 78701, US
Geographic Context:
- Austin, TX is a vibrant and growing city, known for its tech industry, live music scene, and outdoor activities.
- The cost of living in Austin is generally lower than in other major US tech hubs, offering an affordable option for professionals.
- Austin's central time zone allows for effective collaboration with Udemy's global teams.
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: Udemy's Austin office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth phone or video interview with the Senior Manager, Content Strategy
- On-site or virtual final round with cross-functional stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Cultural fit and alignment with Udemy's values
Application Tips:
- Highlight relevant experience in content strategy, data analysis, or related fields
- Demonstrate a strong understanding of technical domains and a desire to learn and adapt
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking
ATS Keywords: Content Strategy, Technical Verticals, Data Analysis, Competitive Analysis, Industry Trends, Cross-Functional Teams, Product Development, Evangelism, SME Sourcing, Problem-Solving
ASSUMPTION: Udemy's interview process is designed to assess both technical skills and cultural fit, ensuring a strong match for the role and the company.
🛠️ Tools & Technologies
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Project management tools (e.g., Asana, Jira)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
- Content management systems (e.g., Udemy's proprietary platform)
ASSUMPTION: Udemy provides the necessary tools and technologies for its employees to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Transform lives through learning
- Be bold and take risks
- Embrace curiosity and continuous learning
- Collaborate and build community
- Act with integrity and respect
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-focused and action-oriented
Self-Assessment Questions:
- How have you used data insights to drive strategic decisions in previous roles?
- Can you describe a time when you had to learn a new technical domain quickly? How did you approach it?
- How do you balance strategic planning with hands-on execution in your work?
ASSUMPTION: Udemy's culture values innovation, collaboration, and continuous learning, making it an ideal fit for candidates who thrive in dynamic and fast-paced environments.
⚠️ Potential Challenges
- Managing multiple Technical verticals and balancing competing priorities
- Keeping up with the fast-paced nature of the tech industry and evolving learner needs
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to Udemy's hybrid work model and balancing remote and in-office work
ASSUMPTION: Udemy's dynamic and fast-paced environment presents both opportunities and challenges for its employees.
📈 Similar Roles Comparison
- Content Strategy Manager (Udemy) vs. Content Strategist (Tech Company X): Udemy's role offers more strategic influence and cross-functional collaboration, while Tech Company X's role may focus more on tactical execution.
- Industry-specific context: Udemy's role requires a strong understanding of technical domains, while Tech Company X's role may focus more on consumer-facing content.
- Career path comparison: Udemy's role offers opportunities for growth within content strategy or related departments, while Tech Company X's role may lead to career advancement within content or marketing teams.
ASSUMPTION: Udemy's Content Strategy Manager role offers unique opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Developing a content strategy for Udemy's AI vertical, focusing on enterprise client needs and individual learner demand
- Conducting a competitive analysis of Udemy's Data Science vertical and identifying opportunities for differentiation
- Partnering with the Instructor Strategy team to optimize content supply and relevance for Udemy's Software Development vertical
ASSUMPTION: Udemy's Content Strategy Manager role involves a mix of strategic planning and hands-on execution, with a focus on driving results and improving learner outcomes.
❓ Key Questions to Ask During Interview
- How does Udemy support the professional development of its Content Strategy team members?
- Can you describe the team structure and dynamics within the Content Strategy department?
- How does Udemy foster a culture of innovation and collaboration within its teams?
- What opportunities are there for career growth and advancement within Udemy's content strategy team or related departments?
- How does Udemy balance work-life integration in its hybrid work model?
ASSUMPTION: Udemy's interview process provides an excellent opportunity to assess the company's culture, values, and opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in content strategy, data analysis, and technical domains
- Write a cover letter emphasizing your passion for learning and understanding technical domains, as well as your strategic thinking and problem-solving skills
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
