Content Strategy Manager

📌 Core Information

🔹 Job Title: Content Strategy Manager

🔹 Company: Moveo.AI

🔹 Location: São Paulo, Brazil

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and managing a global content strategy aligned with business goals and GTM priorities.
• Creating and managing a wide variety of content formats, ensuring all content follows brand voice, tone, and positioning guidelines.
• Collaborating with sales, product, and customer success teams to create high-impact content across formats and channels.
• Supporting sales enablement by identifying content gaps and delivering tailored materials for each persona and stage of the funnel.
• Optimizing website content for engagement, SEO, and conversion, and conducting keyword research.

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as excellent writing, editing, and storytelling skills. The ideal candidate will have experience working closely with sales and product teams in a B2B SaaS environment.

📋 Key Responsibilities

✅ Define and own the global content strategy aligned with business goals and GTM priorities.

✅ Develop and maintain a content calendar, ensuring consistency and alignment across channels.

✅ Create and manage a wide variety of content formats, including blog posts, whitepapers, eBooks, case studies, infographics, sales enablement assets, website and landing page copy, webinar scripts, and promotional materials.

✅ Partner with sales to identify content gaps and deliver tailored materials for each persona and stage of the funnel.

✅ Support training and onboarding with up-to-date content and messaging frameworks.

✅ Collaborate with web and design teams to continuously optimize website content for engagement, SEO, and conversion.

✅ Conduct keyword research and apply SEO best practices to all digital content.

✅ Own the end-to-end execution of webinars, including content, promotion, speakers, and post-event follow-up.

✅ Source, brief, and collaborate with internal experts and customers for thought leadership content.

ASSUMPTION: This role involves a high degree of collaboration with various teams, requiring strong project management skills and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: 3+ years of experience in content marketing, preferably in a B2B SaaS environment.

Required Skills:

• Excellent writing, editing, and storytelling skills.
• Experience working closely with sales and product teams.
• Strong project management skills and ability to manage multiple priorities.
• Knowledge of SEO, marketing automation (e.g., HubSpot), and CMS tools (e.g., WordPress or Framer).
• Creative mindset with a bias for execution.
• Fluency in English and Portuguese.
• Knowledge of conversational AI, automation, and experience in collections, financial services, or gaming.

Preferred Skills:

• Experience with podcast production and video content.
• Knowledge of Performance Marketing.

ASSUMPTION: While a background in B2B SaaS is preferred, candidates with experience in related industries and a strong portfolio demonstrating their skills may also be considered.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between BRL 8,000 and BRL 12,000 per month, based on industry standards for a mid-level content marketing role in São Paulo. This estimate takes into account the candidate's experience level and the company's size.

Benefits:

• Flexible work hours and remote work options.
• Opportunities for professional growth and development.
• Working in a dynamic, innovative tech startup environment.

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Moveo.AI operates in the Software Development industry, focusing on Conversational AI, Natural Language Processing, and Machine Learning. The company specializes in creating AI agents that engage customers in dynamic, hyper-personalized conversations, driving business outcomes like increased revenue and better retention.

Company Size: Moveo.AI is a small startup with 11-50 employees, providing a dynamic and innovative work environment where employees can have a significant impact on the company's growth and success.

Founded: Moveo.AI was founded in 2020, with a mission to make complex AI technology accessible and simple for companies.

Company Description:

• Moveo.AI was founded in 2020 with the mission of making complex AI technology accessible and simple for companies.
• The company's proactive AI agents change how enterprises communicate with their customers by turning one-way notifications into dynamic, hyper-personalized conversations.
• Moveo.AI has established a solid presence in the USA, Brazil, and Greece, collaborating with enterprises globally such as Kaizen Gaming, Edenred, and Allianz.

Company Specialties:

• Conversational AI
• Natural Language Processing
• Artificial Intelligence
• Machine Learning
• Intelligent virtual assistant
• AI chatbot
• Customer service
• Customer Experience
• Customer support
• Employee onboarding
• Lead generation
• ACX and AI automations

Company Website: https://www.moveo.ai

ASSUMPTION: Moveo.AI's focus on Conversational AI and its work with prominent global enterprises make it an attractive opportunity for candidates interested in cutting-edge technology and international collaboration.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in content marketing, seeking to grow their career in a dynamic startup environment.

Reporting Structure: The Content Strategy Manager will report directly to the Marketing Director and collaborate closely with various teams, including Sales, Product, and Customer Success.

Work Arrangement: This role offers flexible work hours and the option to work remotely, providing a good work-life balance for candidates with strong self-management skills.

Growth Opportunities:

• As a small startup, Moveo.AI offers ample opportunities for professional growth and development as the company expands.
• The Content Strategy Manager may have the opportunity to lead a team or take on additional responsibilities as the company grows.
• Working in a dynamic tech startup environment provides exposure to various aspects of the business, fostering well-rounded professional development.

ASSUMPTION: The Content Strategy Manager role at Moveo.AI presents an excellent opportunity for mid-level marketing professionals to grow their career in a fast-paced, innovative environment with ample growth potential.

🌍 Location & Work Environment

Office Type: Moveo.AI has offices in New York, NY, Athens, GR, and São Paulo, BR. The Content Strategy Manager role is based in São Paulo, with the option to work remotely.

Office Location(s): São Paulo, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene, diverse neighborhoods, and a thriving tech industry.
• The city offers numerous opportunities for professional networking and growth, as well as a high quality of life.
• São Paulo is known for its diverse food scene, with influences from various cultures and regions throughout Brazil and beyond.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely.

ASSUMPTION: The Content Strategy Manager role at Moveo.AI's São Paulo office offers a dynamic work environment with a strong focus on collaboration and innovation, as well as the opportunity to work in a multicultural setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the HR team to discuss the role and assess cultural fit.
• Content-related assignment or case study to evaluate the candidate's skills and approach.
• Final interview with the Marketing Director and/or other relevant stakeholders.

Key Assessment Areas:

• Content creation and management skills, including writing, editing, and storytelling.
• Project management skills and ability to manage multiple priorities.
• Collaboration and communication skills, particularly with sales and product teams.
• Understanding of SEO, marketing automation, and CMS tools.
• Cultural fit and alignment with Moveo.AI's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills for this role.
• Include specific examples of your content creation and management achievements, as well as any relevant industry experience.
• Demonstrate your understanding of Moveo.AI's business and the role's responsibilities in your application materials.
• Prepare for the content-related assignment or case study by researching Moveo.AI's content and industry trends.

ATS Keywords: Content Strategy, Content Marketing, SEO, Marketing Automation, CMS Tools, Sales Enablement, Webinars, Thought Leadership, Conversational AI, Automation, Financial Services, Gaming

ASSUMPTION: Moveo.AI's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and work environment. Successful candidates will demonstrate a strong understanding of content marketing and a passion for driving business outcomes through engaging, high-quality content.

🛠️ Tools & Technologies

• HubSpot (marketing automation)
• WordPress or Framer (CMS)
• SEO tools (e.g., SEMrush, Ahrefs, or Google Search Console)
• Project management tools (e.g., Asana, Trello, or Jira)
• Webinar platforms (e.g., Zoom, GoToWebinar, or Hopin)

ASSUMPTION: The Content Strategy Manager will be expected to have experience with relevant marketing automation, CMS, SEO, and project management tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Moveo.AI values creativity, experimentation, and a willingness to challenge the status quo.
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to drive success.
• Customer-centricity: Moveo.AI prioritizes understanding and addressing the needs of its customers to deliver exceptional value.

Work Style:

• Dynamic and fast-paced: Moveo.AI operates in a rapidly changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities.
• Data-driven: The company uses data and analytics to inform decision-making and measure performance.
• Results-oriented: Moveo.AI values employees who take ownership of their work and deliver tangible results.

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments and enjoy working on multiple projects simultaneously?
• Are you comfortable using data and analytics to inform your content strategy and measure performance?
• Do you have a proven track record of delivering results and driving business outcomes through engaging, high-quality content?

ASSUMPTION: Successful candidates for the Content Strategy Manager role at Moveo.AI will demonstrate a strong alignment with the company's values and work style, as well as a passion for driving business outcomes through innovative, customer-centric content.

⚠️ Potential Challenges

• The Content Strategy Manager may face challenges balancing multiple priorities and managing projects with tight deadlines.
• As a small startup, Moveo.AI may have limited resources and budget for content creation and promotion, requiring the Content Strategy Manager to be creative and strategic in their approach.
• The role may involve working with remote teams and stakeholders, requiring strong communication and collaboration skills to overcome time zone differences and language barriers.
• The Content Strategy Manager may need to adapt to changes in the company's priorities and roadmap, requiring flexibility and a willingness to pivot strategies as needed.

ASSUMPTION: The Content Strategy Manager role at Moveo.AI presents both opportunities and challenges, requiring candidates to be adaptable, strategic, and results-oriented in their approach to content marketing.

📈 Similar Roles Comparison

• Unlike traditional content marketing roles, the Content Strategy Manager at Moveo.AI is expected to have a strong understanding of conversational AI, automation, and the unique challenges and opportunities presented by the financial services and gaming industries.
• This role requires a higher degree of collaboration with sales and product teams, as well as a focus on sales enablement and thought leadership content.
• As a small startup, Moveo.AI offers ample opportunities for professional growth and development, with the potential to take on additional responsibilities as the company expands.

ASSUMPTION: The Content Strategy Manager role at Moveo.AI is unique in its focus on conversational AI and its emphasis on collaboration with sales and product teams, presenting an attractive opportunity for candidates interested in cutting-edge technology and international collaboration.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including blog posts, whitepapers, case studies, and webinar scripts, to drive awareness and adoption among target customers.
• Creating a series of sales enablement assets, such as one-pagers, battlecards, and ROI calculators, to support the sales team in closing deals and accelerating the sales cycle.
• Optimizing the Moveo.AI website for engagement, SEO, and conversion, including keyword research, on-page optimization, and A/B testing, to improve organic traffic and drive more qualified leads.

ASSUMPTION: The Content Strategy Manager role at Moveo.AI involves a wide range of projects, requiring candidates to have a diverse skill set and the ability to adapt to new challenges and opportunities as they arise.

❓ Key Questions to Ask During Interview

• Can you describe the company's roadmap for the next 6-12 months and how this role will contribute to its success?
• How does Moveo.AI support the professional growth and development of its employees, particularly in the marketing department?
• Can you provide examples of how the company has adapted its content strategy to address changes in the market or customer needs?
• How does Moveo.AI measure the success of its content marketing efforts, and what key performance indicators (KPIs) does the company track?
• What opportunities exist for the Content Strategy Manager to take on additional responsibilities or lead a team as the company grows?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates the candidate's interest in the role and commitment to driving business outcomes through innovative, customer-centric content.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills for this role.
• Prepare for the content-related assignment or case study by researching Moveo.AI's content and industry trends.
• Practice your interview skills and prepare thoughtful questions to ask during the interview process.
• Follow up with the Moveo.AI HR team one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.