- Developing and executing content strategy for several Technical verticals (AI, Data Science, Software Development, etc.)
- Analyzing demand, supply, and consumption data to optimize content supply and meet customer needs
- Partnering with cross-functional teams to improve content supply speed and relevance
- Being a content evangelist for the Technical vertical, educating internal teams and customers about Udemy's competitive differentiation
*ASSUMPTION: This role requires a strong understanding of technical domains and the ability to quickly learn and adapt to new technologies.*
📋 Key Responsibilities
- Content Strategy Development & Execution (70%)
- Analyze data and industry trends to inform content strategy
- Collaborate with cross-functional teams to execute content strategy
- Monitor and optimize content supply and demand to meet customer needs
- Stakeholder Communication & Evangelism (20%)
- Present insights and recommendations to internal stakeholders
- Educate customers about Udemy's competitive differentiation in the Technical vertical
- SME Sourcing & Product Feature Advocacy (10%)
- Execute SME sourcing as needed to fill content gaps
- Advocate for critical product feature development based on content strategy insights
*ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a significant portion of time dedicated to data analysis and stakeholder communication.*
🎯 Required Qualifications
- Education: Bachelor's degree in a related field (e.g., Business, Marketing, or a technical discipline)
- Experience: 3-5+ years of experience in strategy, content management, or product marketing in IT or a computer-related field
- Required Skills:
- Proven ability to solve complex problems
- Data-driven decision making and data analysis skills
- Excellent business communication and relationship-building skills
- Strong appetite for taking risks, learning, and applying learnings to move fast
- Knowledge of one or more technical domains and the desire to go deeper
- SQL skills (a plus)
- Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Familiarity with e-learning platforms and content management systems
*ASSUMPTION: Candidates should have a strong foundation in data analysis and strategic thinking, with the ability to apply these skills to a technical context.*
💰 Compensation & Benefits
- Salary Range: $90,000 - $120,000 per year (based on industry standards for mid-level content strategy roles in the Denver area)
- Benefits:
- Flexible work culture (Hybrid - 2 days/week in-office)
- Professional development stipend, unlimited access to Udemy courses, and monthly UDays
- Employee resource groups, fair pay workplace, and comprehensive benefits package (varies by location and role)
*Assumption: The salary range is estimated based on industry standards for mid-level content strategy roles in the Denver area. Actual salary may vary based on experience and qualifications.*
📌 Applicant Insights
🔍 Company Context
- Industry: E-learning providers
- Company Size: 1,001-5,000 employees
- Founded: 2010
- Company Description: Udemy's mission is to transform lives through learning. With over 73M learners and 16K enterprise customers, Udemy is a global leader in online learning, offering a vast marketplace of courses and a powerful platform for instructors and businesses.
- Company Specialties: E-learning, education, skills development, technology, internet, marketplace, online learning, upskilling, reskilling, power skills, business, and corporate learning.
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Senior Manager, Content Strategy (Technical Verticals)
- Work Arrangement: Hybrid - 2 days/week in-office (San Francisco, Denver, Ankara, Dublin, or Melbourne)
- Growth Opportunities:
- Potential career progression to Senior Content Strategy Manager or other leadership roles within Udemy's Content or Product teams
- Opportunities to expand technical expertise and take on additional responsibilities as the role evolves
*ASSUMPTION: This role offers strong growth potential within Udemy's Content or Product teams, with opportunities to expand technical expertise and take on additional responsibilities.*
🌍 Location & Work Environment
- Office Type: Hybrid (2 days/week in-office)
- Office Location(s): San Francisco, Denver, Ankara, Dublin, or Melbourne
- Geographic Context: Denver, Colorado, United States - A vibrant city with a thriving tech industry, offering a high quality of life and numerous outdoor recreation opportunities
- Work Schedule: Full-time, with flexible hours and the ability to work remotely on certain days
*ASSUMPTION: This role offers a flexible work arrangement, allowing for a balance between in-office collaboration and remote work.*
💼 Interview & Application Insights
- Typical Process:
1. Phone or video screen with the hiring manager
2. Technical assessment or case study
3. Final round interview with cross-functional stakeholders
- Key Assessment Areas:
- Data analysis and interpretation skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Technical domain knowledge and learning agility
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role
2. Showcase your data analysis skills and strategic thinking in your application materials
3. Prepare for the interview by researching Udemy's business model, competitive landscape, and industry trends
*ASSUMPTION: Udemy's interview process is designed to assess candidates' data analysis, strategic thinking, and communication skills, as well as their technical domain knowledge and learning agility.*
🛠️ Tools & Technologies
- Data analysis tools (e.g., Excel, SQL, Tableau, Power BI)
- Content management systems (e.g., Udemy's internal CMS)
- Project management tools (e.g., Asana, Jira)
- Collaboration tools (e.g., Slack, Google Workspace)
*ASSUMPTION: This role requires proficiency in data analysis tools and familiarity with content management systems and collaboration tools.*
👔 Cultural Fit Considerations
- Company Values:
- Transform lives through learning
- Be a force for good
- Be inclusive and diverse
- Be scrappy and resourceful
- Be curious and open-minded
- Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and innovative
- Flexible and adaptable
- Self-Assessment Questions:
1. How do you stay curious and open-minded about new technologies and industry trends?
2. How do you balance strategic thinking with hands-on execution in your work?
3. How do you approach working collaboratively with cross-functional teams?
*ASSUMPTION: Udemy values candidates who are curious, open-minded, and adaptable, with a strong work ethic and a collaborative approach to problem-solving.*
⚠️ Potential Challenges
1. Balancing strategic thinking with hands-on execution
2. Keeping up with rapidly evolving technical domains and industry trends
3. Collaborating effectively with cross-functional teams in a hybrid work environment
*ASSUMPTION: This role presents unique challenges related to balancing strategic thinking with hands-on execution, staying current with rapidly evolving technical domains, and collaborating effectively in a hybrid work environment.*
📈 Similar Roles Comparison
1. Content Strategy Manager (Non-Technical Verticals) at Udemy:
- Focuses on non-technical verticals (e.g., Business, Design, Marketing)
- Requires less technical domain knowledge but more industry-specific knowledge
- Offers similar growth opportunities within Udemy's Content or Product teams
2. Senior Content Strategist (Technical Verticals) at Udemy:
- More senior role with additional responsibilities for managing a team and driving strategic initiatives
- Requires more experience and a proven track record in content strategy
- Offers greater growth potential and influence within Udemy's Content organization
*ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles at Udemy, requiring a strong understanding of technical domains and the ability to balance strategic thinking with hands-on execution.*
📝 Sample Projects
1. Conducting a competitive analysis of Udemy's Technical vertical compared to other e-learning platforms
2. Developing a data-driven content strategy for Udemy's AI vertical, based on industry trends and customer needs
3. Collaborating with cross-functional teams to launch a new AI course bundle, optimizing content supply and demand to meet customer needs
*ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and strategic nature of this role, requiring a strong understanding of technical domains and the ability to balance strategic thinking with hands-on execution.*
❓ Key Questions to Ask During Interview
1. How does this role fit into Udemy's overall content strategy, and how will my work impact the company's goals?
2. What are the most pressing content gaps in Udemy's Technical verticals, and how can I address them in my first 90 days?
3. How does Udemy support the professional development and growth of its Content Strategy Managers?
4. What are the key priorities for the Technical verticals in the next 12-24 months, and how can I contribute to their success?
5. How does Udemy foster a culture of collaboration and innovation in its hybrid work environment?
*ASSUMPTION: These interview questions are designed to assess candidates' understanding of Udemy's business, their ability to contribute to the company's goals, and their fit with Udemy's culture and work environment.*
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://www.udemy.com/jobs/).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare for the interview by researching Udemy's business model, competitive landscape, and industry trends.
4. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
5. If selected for an interview, be prepared to present your data analysis and strategic thinking skills through case studies or other exercises.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
