📌 Core Information
🔹 Job Title: Content Strategy Manager
🔹 Company: Udemy
🔹 Location: San Francisco, CA
🔹 Job Type: Hybrid (2 days in office per week)
🔹 Category: E-Learning Providers
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 3-5+ years
🔹 Remote Status: Hybrid (Remote applicants considered)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies for Technical verticals
- Analyzing demand, supply, and consumption data to optimize content
- Partnering with cross-functional teams to improve content supply and relevance
- Being an evangelist for Udemy's competitive differentiation in Technical content
- Sourcing SMEs and advocating for critical product feature development
ASSUMPTION: This role requires a strategic mindset, data-driven decision making, and strong communication skills to succeed in a dynamic, global environment.
📋 Key Responsibilities
✅ Be an expert in industry trends, customer needs, and learner needs in the Technical vertical to develop the content strategy across multiple domains
✅ Develop and execute the strategy for the Technical Collection based on analyzing demand, supply, and consumption data, performing competitive analysis, and researching industry trends
✅ Optimize content supply and demand to meet customer needs and improve the relevance and differentiation of Udemy's collection
✅ Partner with the Instructor Strategy team and Product team to improve the speed and relevance of content supply
✅ Be a content evangelist for the Technical vertical, educating internal teams and customers about Udemy's competitive differentiation
✅ Execute SME sourcing as needed and advocate for critical product feature development
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on execution to succeed in a fast-paced, global environment.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)
Experience: 3-5+ years of work experience in strategy, content management, or product marketing in IT or a computer-related field
Required Skills:
- Proven ability to solve complex problems
- Data-driven decision making and data analysis skills
- Excellent business communication and relationship-building skills
- Ability to get things done through constant moving between strategy formulation and hands-on execution
- Strong appetite for taking risks, learning, and applying learnings to move fast
Preferred Skills:
- SQL skills
- Experience in the e-learning industry
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in strategy, content management, or product marketing in IT or a related field, along with a proven ability to derive insights from data, are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for similar roles and experience levels in San Francisco)
Benefits:
- Flexible work culture
- Professional development stipend
- Unlimited access to Udemy courses
- Monthly UDays (meeting-free professional development days)
- Employee resource groups
- Fair pay workplace
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in San Francisco. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Udemy operates in the e-learning industry, focusing on providing online courses and learning opportunities for individuals and businesses worldwide.
Company Size: Udemy is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.
Founded: Udemy was founded in 2010 and has since grown to become a leading global marketplace for learning and teaching online.
Company Description:
- Udemy's mission is to transform lives through learning, offering a global marketplace platform for learners, instructors, and enterprises to achieve their goals and reach their full potential.
- The company fosters an inclusive environment that welcomes a diverse range of backgrounds and experiences, with a focus on collaboration, innovation, creativity, passion, and teamwork.
- Udemy has more than 73 million learners and over one billion course enrollments on its platform, with more than 75,000 instructors teaching over 250,000 courses in over 75 languages.
Company Specialties:
- E-learning
- Education
- Skills development
- Technology
- Internet
- Marketplace
- Online learning
- Upskilling
- Reskilling
- Power skills
- Business and corporate learning
Company Website: www.udemy.com
ASSUMPTION: Udemy's global presence and focus on online learning make it an attractive option for candidates interested in the e-learning industry and working in a dynamic, international environment.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of relevant experience and offering opportunities for growth and development.
Reporting Structure: The Content Strategy Manager will report directly to the Director of Content Strategy and work closely with cross-functional teams, including the Instructor Strategy team and the Product team.
Work Arrangement: This role follows a hybrid work arrangement, with employees working two days per week in the office and the remaining days working remotely.
Growth Opportunities:
- Progression to a senior or director-level role within the Content team
- Expansion into other areas of the business, such as product management or marketing
- Development of expertise in specific Technical verticals or domains
ASSUMPTION: This role offers opportunities for career growth and development within Udemy's Content team and the broader organization.
🌍 Location & Work Environment
Office Type: Udemy's offices are modern, collaborative spaces designed to foster innovation and creativity.
Office Location(s): San Francisco, CA (with additional offices in Dublin, Ireland; Ankara, Türkiye; and Melbourne, Australia)
Geographic Context:
- San Francisco, CA: A vibrant, multicultural city known for its tech industry, diverse neighborhoods, and mild Mediterranean climate
- Dublin, Ireland: A modern, English-speaking city with a rich history, offering a high quality of life and a strong tech industry
- Ankara, Türkiye: A bustling, historic city with a growing tech industry, offering a lower cost of living compared to other major global cities
- Melbourne, Australia: A multicultural city known for its arts, culture, and sports, with a strong focus on work-life balance
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: Udemy's hybrid work arrangement and global office locations provide employees with the flexibility to balance their personal and professional lives while working in dynamic, international environments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the Talent Acquisition team
- Phone or video interview with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Director of Content Strategy
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Cultural fit and alignment with Udemy's values
- Technical expertise in one or more Technical verticals
Application Tips:
- Highlight relevant experience and achievements in strategy, content management, or product marketing in IT or a related field
- Demonstrate a strong understanding of the e-learning industry and Udemy's competitive landscape
- Showcase your ability to derive insights from data and make data-driven decisions
- Prepare thoughtful questions about Udemy's business, culture, and the role to ask during the interview
ATS Keywords: Content Strategy, Data Analysis, Industry Trends, Customer Needs, Problem Solving, Business Communication, Relationship Building, SQL, E-learning, Technical Verticals, Content Management, Product Marketing
ASSUMPTION: Udemy's hiring process focuses on assessing candidates' strategic thinking, data analysis skills, and cultural fit, with a strong emphasis on the Technical verticals and Udemy's competitive differentiation.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Project management tools (e.g., Asana, JIRA, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
- SQL databases and query tools
ASSUMPTION: The tools and technologies required for this role will depend on Udemy's specific needs and may include data analysis and visualization tools, project management tools, communication and collaboration tools, content management systems, and SQL databases and query tools.
👔 Cultural Fit Considerations
Company Values:
- Transform lives through learning
- Be a lifelong learner
- Embrace change and continuous improvement
- Collaborate and build community
- Act with integrity and respect
- Be inclusive and diverse
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and developments in the Technical verticals?
- Can you provide an example of a time when you analyzed data to inform a strategic decision or content strategy?
- How do you approach working in a dynamic, global environment with a hybrid work arrangement?
ASSUMPTION: Udemy values candidates who align with its mission, values, and work style, with a strong emphasis on strategic thinking, data-driven decision making, and adaptability in a dynamic, global environment.
⚠️ Potential Challenges
- Managing multiple Technical verticals and balancing competing priorities
- Keeping up with the fast-paced nature of the e-learning industry and Udemy's growth
- Working effectively in a hybrid work arrangement and collaborating with global teams
- Navigating Udemy's complex organizational structure and reporting lines
ASSUMPTION: This role presents unique challenges related to managing multiple Technical verticals, keeping up with industry trends, working in a hybrid environment, and navigating Udemy's organizational structure.
📈 Similar Roles Comparison
- Content Strategist (e-learning industry) vs. Content Strategist (other industries): E-learning-specific roles may require more technical expertise and a deeper understanding of the industry's trends and dynamics
- Content Strategy Manager (Udemy) vs. Content Strategy Manager (other e-learning companies): Udemy's global presence and scale may offer more significant impact and growth opportunities compared to smaller e-learning companies
- Career progression: Content Strategist → Content Strategy Manager → Director of Content Strategy → VP of Content
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the e-learning industry and other industries, with potential for significant impact and growth within Udemy's Content team and the broader organization.
📝 Sample Projects
- Analyzing demand, supply, and consumption data to inform content strategy for the AI vertical
- Conducting competitive analysis and identifying gaps in Udemy's Technical verticals compared to competitors
- Developing and executing a content sourcing strategy to address identified gaps and meet customer needs
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and hands-on nature of the Content Strategy Manager role at Udemy.
❓ Key Questions to Ask During Interview
- How does Udemy measure the success of its content strategy, and how will my performance be evaluated in this role?
- Can you describe the team structure and dynamics within the Content team and Udemy more broadly?
- How does Udemy support the professional development and growth of its employees, particularly in the Content team?
- What are the most significant challenges facing the Technical verticals, and how can this role contribute to addressing them?
- How does Udemy approach collaboration and communication in a hybrid work environment, and what tools do you use to facilitate this?
ASSUMPTION: These key questions help candidates better understand Udemy's performance metrics, team dynamics, professional development opportunities, challenges facing the Technical verticals, and collaboration in a hybrid work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for interview questions related to your strategic thinking, data analysis skills, and cultural fit with Udemy
- Research Udemy's business, culture, and the e-learning industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
