Content Strategy Manager (Remote Mexico) - Future Opening

📌 Core Information

🔹 Job Title: Content Strategy Manager (Remote Mexico - Future Opening)

🔹 Company: Directive Consulting

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (Mexico)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing custom marketing strategies aligned with client goals and Directive best practices.
• Overseeing strategy execution, ensuring tasks are assigned, tracked, and completed on time.
• Acting as the main point of contact for clients, building strong, trust-based relationships.
• Conducting comprehensive SEO audits and executing on-page and off-page optimization strategies.
• Leveraging data from various sources to establish measurable client goals and optimize strategies over time.

ASSUMPTION: This role requires a strong blend of strategic thinking, technical SEO expertise, and client management skills. The ideal candidate will have a proven track record in content strategy and SEO, with experience working on enterprise-level accounts.

📋 Key Responsibilities

✅ Develop and implement custom marketing strategies aligned with client goals and Directive best practices.

✅ Oversee strategy execution, ensuring tasks are assigned, tracked, and completed on time using Asana.

✅ Act as the main point of contact for clients, building strong, trust-based relationships through proactive communication.

✅ Conduct comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities, delivering actionable recommendations.

✅ Execute on-page and off-page optimization strategies, including keyword research, meta tag improvements, internal linking, and external outreach to enhance search visibility.

✅ Develop and implement link-building campaigns, leveraging outreach strategies and partnerships to secure high-quality backlinks that drive domain authority and organic traffic growth.

✅ Analyze data from sources like Google Analytics, CRM systems, SEMrush, and Ahrefs to establish measurable client goals and optimize strategies over time.

✅ Prepare and present regular updates on client strategy progress, including bi-weekly meetings, monthly and quarterly reports, and bi-annual business review presentations.

ASSUMPTION: The role involves a mix of strategic planning, project management, client communication, and technical SEO tasks. Strong organizational skills and the ability to multitask are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field. (ASSUMPTION: A relevant master's degree may be beneficial but is not required.)

Experience: 5-10 years of experience in content strategy, SEO, or a related role, with a focus on enterprise-level accounts.

Required Skills:

• Proven expertise in content strategy and technical SEO.
• Strong analytical skills and data-driven mindset.
• Excellent project management skills and attention to detail.
• Fluency in English (both written and verbal).
• Proficient in tools such as Screaming Frog, advanced SEMrush, GA4, Google Search Console, and Excel (formulas, VLOOKUPs, pivot tables).

Preferred Skills:

• Experience with Ahrefs, STAT, or BrightEdge.
• Fluency in Spanish (both written and verbal) for better communication with local clients and teams.

ASSUMPTION: The ideal candidate will have a strong foundation in both content strategy and technical SEO, with experience working on enterprise-level accounts. Familiarity with the B2B tech and SaaS industries is a plus.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-senior level marketing roles in Mexico, the estimated salary range is MXN 120,000 - 180,000 per year (ASSUMPTION: This range may vary depending on the candidate's experience and skills).

Benefits:

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• Mental health support through certified therapists and Headspace membership.
• Physical wellness programs through Gympass.
• Unlimited PTO, paid company holidays, your birthday off, end of year recharge (closed December 24 - January 1), and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, which scales in total amount over time.
• Annual anniversary trip with peers and executive leadership for fun and entertainment.

Working Hours: Full-time (40 hours per week) with flexible scheduling and the option to work from anywhere in Mexico.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Mexico. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Directive Consulting is a performance marketing agency specializing in B2B companies, with a focus on generating revenue through Customer Generation methodology.

Company Size: With 51-200 employees, Directive Consulting offers a mid-sized company environment, providing opportunities for growth and collaboration while maintaining a personal touch.

Founded: Founded in 2014, Directive Consulting has established itself as a global leader in B2B performance marketing, with offices in the Americas, EMEA, and APAC.

Company Description:

• Directive Consulting is the world's largest B2B brand trusted by global teams to bring performance marketing campaign results to life.
• The company's proven Customer Generation methodology has generated over $1 billion in revenue for clients in the last 10 years by blending best-in-class campaigns across Paid Media, Content + SEO, Design, Strategy, and RevOps.
• Directive Consulting focuses on helping B2B companies stop guessing about marketing ROI and start predicting sales revenue with industry-leading financial modeling.

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting's global presence and focus on B2B performance marketing provide ample opportunities for career growth and exposure to diverse industries and markets.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a strong foundation in content strategy and technical SEO, as well as proven experience working on enterprise-level accounts.

Reporting Structure: The Content Strategy Manager reports directly to the Associate Director (AsD) and works closely with cross-functional teams, including content writers, designers, project managers, and other strategists.

Work Arrangement: This role is remote-friendly, with the option to work from anywhere in Mexico or enjoy Directive Consulting's state-of-the-art offices in Irvine, California.

Growth Opportunities:

• As Directive Consulting continues to expand, there are opportunities for career progression within the marketing department and across other functions within the organization.
• The company encourages professional development and offers training and mentorship programs to help employees grow their skills and advance their careers.
• With a strong focus on internal promotions, Directive Consulting provides ample opportunities for employees to take on new challenges and advance within the organization.

ASSUMPTION: The mid-senior level nature of this role, combined with Directive Consulting's growth trajectory, presents significant opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Directive Consulting offers a hybrid work environment, with remote-friendly policies and state-of-the-art offices in Irvine, California, and other global locations.

Office Location(s): 5201 California Ave, #150, Irvine, California 92617, US (with remote work options for Mexico-based employees)

Geographic Context:

• Mexico is the largest Spanish-speaking country in the Americas, with a diverse and dynamic business environment.
• The tech industry in Mexico is growing, with a strong focus on software development, IT services, and digital marketing.
• Mexico City, the capital and largest city in the country, is a major hub for tech and startup activity, with a thriving ecosystem of incubators, accelerators, and venture capital firms.

Work Schedule: Full-time (40 hours per week) with flexible scheduling and the option to work from anywhere in Mexico.

ASSUMPTION: Directive Consulting's remote-friendly policies and flexible work arrangements cater to a diverse range of employee preferences, promoting work-life balance and inclusivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess cultural fit and basic qualifications.
• In-depth phone or video interview with the hiring manager or a member of the HR team to discuss the role, responsibilities, and company culture.
• Skills assessment or case study presentation to evaluate the candidate's strategic thinking and technical SEO expertise.
• Final interview with senior leadership to discuss career growth opportunities and make a hiring decision.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Technical SEO expertise and understanding of content strategy.
• Client management and communication skills.
• Project management and organizational skills.
• Cultural fit and alignment with Directive Consulting's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Directive Consulting's business and the specific needs of the Content Strategy Manager role.
• Prepare a portfolio or examples of your previous work, showcasing your strategic thinking, technical SEO expertise, and content creation skills.
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications.

ATS Keywords: Content Strategy, Technical SEO, Client Management, Project Management, Data Analysis, SEO Audits, On-page Optimization, Off-page Optimization, Link Building, Google Analytics, SEMrush, Screaming Frog, Excel, Content Campaigns

ASSUMPTION: Directive Consulting's hiring process is designed to assess candidates' strategic thinking, technical skills, and cultural fit, with a focus on finding the best possible match for the role and the organization.

🛠️ Tools & Technologies

• Screaming Frog
• Advanced SEMrush
• GA4
• Google Search Console
• Excel (formulas, VLOOKUPs, pivot tables)
• Ahrefs (nice to have)
• STAT (nice to have)
• BrightEdge (nice to have)

ASSUMPTION: The ideal candidate will have expertise in the required tools and be comfortable learning and utilizing new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• People First: Directive Consulting prioritizes the well-being and growth of its employees, fostering a positive and inclusive work environment.
• Transparency: The company values open communication and collaboration, encouraging employees to share their thoughts and ideas freely.
• Accountability: Directive Consulting holds its employees responsible for their actions and decisions, promoting a culture of ownership and responsibility.
• Continuous Learning: The company encourages professional development and growth, providing opportunities for employees to learn and advance their careers.

Work Style:

• Directive Consulting offers a flexible and remote-friendly work environment, with a focus on results and productivity rather than hours worked.
• The company values autonomy and self-management, allowing employees to set their own schedules and prioritize their work accordingly.
• Directive Consulting fosters a collaborative and supportive work culture, with a strong emphasis on teamwork and cross-functional collaboration.

Self-Assessment Questions:

• Do you align with Directive Consulting's core values, particularly "People First" and "Transparency"?
• Are you comfortable working remotely and managing your time effectively in a flexible work environment?
• Do you thrive in a collaborative and supportive work culture, and are you able to balance autonomy with strong communication and teamwork?

ASSUMPTION: Directive Consulting's values and work style require candidates who are self-motivated, results-driven, and committed to fostering a positive and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple enterprise-level clients and their unique needs and expectations may be challenging at times.
• Balancing strategic planning, project management, and technical SEO tasks requires strong organizational skills and the ability to multitask effectively.
• Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues and clients.
• The dynamic nature of the digital marketing landscape may require continuous learning and adaptation to new tools, technologies, and best practices.

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, leveraging their skills, experience, and the support of Directive Consulting's team and resources.

📈 Similar Roles Comparison

• Compared to other content strategy roles, this position places a stronger emphasis on technical SEO expertise and enterprise-level client management.
• In the B2B tech and SaaS industries, Directive Consulting's focus on Customer Generation and revenue-driven marketing sets it apart from traditional marketing agencies.
• Career progression in this role may lead to opportunities in senior strategy, management, or specialized functions within the marketing department or across other areas of the organization.

ASSUMPTION: Understanding the unique aspects of this role and Directive Consulting's business model is crucial for candidates to assess their fit and potential for growth within the organization.

📝 Sample Projects

• Developing a comprehensive content strategy for a SaaS company, including keyword research, content mapping, and a 12-month editorial calendar.
• Conducting a technical SEO audit for an enterprise-level e-commerce website, identifying and prioritizing issues to improve site performance and rankings.
• Executing a link-building campaign for a B2B tech company, leveraging outreach strategies and partnerships to secure high-quality backlinks and drive organic traffic growth.

ASSUMPTION: These sample projects illustrate the strategic thinking, technical SEO expertise, and client management skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does Directive Consulting approach working with enterprise-level clients, and what are the key challenges and opportunities in this role?
• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• How does Directive Consulting support the professional development and growth of its employees, particularly in mid-senior level roles like this one?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured and evaluated?
• How does Directive Consulting foster a positive and inclusive work environment, particularly for remote employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Directive Consulting's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, technical SEO expertise, and client management abilities.
• Prepare a portfolio or examples of your previous work, showcasing your content strategy, technical SEO, and project management skills.
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications.
• If selected for the final interview, be prepared to discuss your career growth opportunities and long-term fit within Directive Consulting.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.