📌 Core Information
🔹 Job Title: Content Team Lead
🔹 Company: Omnisend
🔹 Location: Vilnius, Lithuania
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Guiding and growing a talented content team
- Driving content strategy and execution across various formats
- Collaborating cross-functionally with marketing, product, design, and PR teams
- Managing content processes and improving efficiency
- Balancing SEO best practices with high-quality, engaging content
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of content marketing to drive business outcomes.
📋 Key Responsibilities
✅ Own and evolve content strategy, ensuring alignment with brand, SEO, product marketing, and demand gen goals
✅ Manage and mentor a team of in-house writers and freelancers, helping them grow and produce high-quality work
✅ Oversee content planning and production across formats: blogs, video scripts, guides, whitepapers, and more
✅ Use data to guide decisions: identify content opportunities, prioritize production, and measure performance
✅ Work cross-functionally with SEO, Product Marketing, and the Comms team to align messaging and content strategy
✅ Maintain high quality and clarity across all content touchpoints, with a consistent tone of voice and originality
✅ Drive processes that make content production more efficient and scalable
ASSUMPTION: This role requires a strong creative track record, excellent editing and storytelling instincts, and the ability to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
Experience: 5+ years in content marketing, with 2+ years managing people or leading projects
Required Skills:
- Native or fluent English writing skills with excellent editing and storytelling instincts
- Strong emotional intelligence and leadership skills
- Proven track record of producing content that drives measurable business outcomes
- Experience managing content calendars, freelancers, and multi-format editorial workflows
- Strong understanding of SEO best practices
- Strategic mindset and ability to prioritize
Preferred Skills:
- Experience in SaaS, ecommerce, or marketing tech
- Familiarity with email and SMS marketing platforms
ASSUMPTION: Candidates should have a strong portfolio showcasing their writing skills and content marketing experience.
💰 Compensation & Benefits
Salary Range: Gross salary starting point from 4000 EUR/gross based on experience. Industry standard for this role and experience level in Lithuania is approximately 3500-5000 EUR/month.
Benefits:
- Unlimited learning budget for self-improvement
- Flexible working hours and remote work possibilities
- Private health insurance
- Unlimited access to psychotherapy
- Workstation budget
- Personalized work anniversary gifts
- Attractive company-led yearly workation abroad and team-led team-building events
Working Hours: Full-time position with standard working hours, but flexibility is available.
ASSUMPTION: The salary range provided is a starting point and may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Omnisend operates in the technology industry, specializing in email and SMS marketing for ecommerce brands.
Company Size: Omnisend has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Omnisend was founded in 2014, giving it a solid history and established market presence.
Company Description:
- Omnisend is an email and SMS marketing platform built for ecommerce brands
- With one-click integration to major ecommerce platforms, intuitive automation, and powerful email templates, Omnisend makes sophisticated marketing effortless
- The company offers award-winning 24/7/365 customer support and a platform trusted by growing brands and seasoned pros alike
Company Specialties:
- Email marketing
- SMS marketing
- Ecommerce marketing
- Marketing automation
Company Website: www.omnisend.com
ASSUMPTION: Omnisend's focus on ecommerce marketing and customer support sets it apart in the competitive marketing technology landscape.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and leadership within the content team.
Reporting Structure: The Content Team Lead reports directly to the Sr. Director of Communications & Creative and manages a team of in-house writers and freelancers.
Work Arrangement: This role offers remote work possibilities and flexible working hours, with a standard full-time commitment.
Growth Opportunities:
- Expanding the content team and taking on more strategic responsibilities
- Transitioning into a senior leadership role within the marketing department
- Exploring opportunities in other departments, such as product or customer success
ASSUMPTION: This role provides ample opportunities for professional growth and development within the content marketing field.
🌍 Location & Work Environment
Office Type: Omnisend has a global headquarters, with employees working remotely or in a hybrid setting.
Office Location(s): Global, with a focus on Vilnius, Lithuania
Geographic Context:
- Vilnius is the capital and largest city of Lithuania, offering a vibrant cultural scene and a growing tech industry
- The city is known for its historical architecture, green spaces, and affordable cost of living
- Lithuania is a member of the European Union and offers a high quality of life with a strong focus on education and innovation
Work Schedule: Standard full-time working hours with flexibility for remote work and workation opportunities.
ASSUMPTION: The global work environment at Omnisend offers a diverse and inclusive culture, with opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the content team and other stakeholders
- Final interview with the Sr. Director of Communications & Creative
Key Assessment Areas:
- Writing and editing skills
- Content strategy and planning
- Leadership and team management
- Cross-functional collaboration
- Understanding of SEO best practices
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and leadership skills
- Prepare a portfolio showcasing your best writing samples and content marketing campaigns
- Research Omnisend's content and marketing strategies to demonstrate your understanding of the brand
ATS Keywords: Content strategy, team management, SEO, content production, data analysis, creative writing, storytelling, leadership skills, strategic mindset, ecommerce knowledge, SaaS experience
ASSUMPTION: The application process at Omnisend is designed to assess candidates' skills and cultural fit, with a focus on writing and leadership abilities.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Email and SMS marketing platforms (e.g., Mailchimp, SendGrid, Twilio)
ASSUMPTION: Candidates should have experience with relevant content marketing tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Transparency and open communication
- Continuous learning and improvement
- Trust and empowerment
Work Style:
- Collaborative and cross-functional
- Results-driven and focused on business outcomes
- Flexible and adaptable to change
- Supportive and inclusive team environment
Self-Assessment Questions:
- Do you thrive in a data-driven environment and use insights to guide your decisions?
- Are you comfortable working collaboratively and cross-functionally with various teams?
- Do you have a proven track record of driving business outcomes through content marketing?
ASSUMPTION: Candidates should assess their fit with Omnisend's company values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- Managing a team of writers with diverse skills and backgrounds
- Balancing SEO requirements with engaging and high-quality content
- Scaling content operations to meet growing demands and expectations
- Adapting to a global work environment with remote team members
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position requires a strong focus on SEO and driving business outcomes
- Omnisend's focus on ecommerce marketing sets it apart from other content marketing roles in the industry
- This role offers opportunities for growth and leadership within the content team and the broader marketing department
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a content strategy that drives traffic, engagement, and conversions for an ecommerce brand
- Managing a team of writers to produce high-quality, SEO-optimized blog posts, whitepapers, and other content assets
- Collaborating with cross-functional teams to create consistent and compelling messaging across all content touchpoints
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Content Team Lead role at Omnisend.
❓ Key Questions to Ask During Interview
- Can you describe the current content strategy and how my role would contribute to its evolution?
- How does the content team collaborate with other marketing departments, such as product marketing and PR?
- What are the most significant challenges facing the content team, and how can this role address them?
- What opportunities exist for professional growth and development within the content team and the broader marketing department?
- How does Omnisend support work-life balance and employee well-being?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture, enabling them to make informed decisions about their career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and leadership skills
- Prepare a portfolio showcasing your best writing samples and content marketing campaigns
- Research Omnisend's content and marketing strategies to demonstrate your understanding of the brand
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
