📌 Core Information
🔹 Job Title: Content & Technical SEO Expert
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies to drive organic traffic and lead generation
- Collaborating with content, development, and marketing teams to implement best SEO practices
- Analyzing data and interpreting metrics to make informed decisions
- Working in a hybrid environment with a focus on results and creativity
ASSUMPTION: This role requires a high level of technical SEO expertise and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Creating and optimizing SEO strategies to ensure sustainable organic traffic growth and lead generation
✅ Collaborating with content, development, and marketing teams to implement best SEO practices
✅ Analyzing data and interpreting metrics to make informed decisions
✅ Staying up-to-date with SEO trends and best practices
✅ Conducting keyword research and on-page optimization
✅ Managing and optimizing website structure, including schema markup and Core Web Vitals
✅ Implementing link-building strategies and tracking their performance
ASSUMPTION: This role requires a strong understanding of SEO principles and the ability to apply them in a practical setting.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Minimum of 3 years of experience in SEO, preferably in a competitive environment
Required Skills:
- Proven experience in technical SEO, including rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals
- Proficiency in SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
- Strong analytical skills and data-driven mindset
- Basic knowledge of HTML, CSS, and JavaScript
- Fluency in Portuguese and English, spoken and written
Preferred Skills:
- Experience with websites in the comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with mobile-first optimization and A/B testing for SEO
ASSUMPTION: Candidates with experience in SEO for YMYL (Your Money, Your Life) sites and a strong understanding of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles are highly desirable.
💰 Compensation & Benefits
Salary Range: €40,000 - €60,000 per year (based on experience and industry standards for SEO experts in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
- Creative and innovative environment with room for testing and risk-taking
- Learning opportunities in financial decision-making
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO experts in Lisbon with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. ComparaJá is a platform that simplifies the process of finding, negotiating, and obtaining the best credit, debit, savings, energy, and telecom contracts, as well as insurance.
Company Size: 51-200 employees. This size allows for a more personal work environment and the opportunity to make a significant impact on the company's growth.
Founded: 2015. ComparaJá has been helping Portuguese consumers make informed financial decisions for over a decade.
Company Description:
- ComparaJá is a free, independent online platform that compares and analyzes financial products and services
- The company's mission is to help consumers make informed decisions about their finances by providing impartial, rigorous, and independent information about available products and services
- ComparaJá aims to be the go-to platform for personal finance in Portugal, helping consumers save time and money while making informed decisions
Company Specialties:
- Credit products (personal loans, mortgages, etc.)
- Debit cards and credit cards
- Savings accounts and deposits
- Energy and telecom contracts
Company Website: https://www.comparaja.pt
ASSUMPTION: ComparaJá's focus on helping consumers make informed financial decisions aligns with the role's emphasis on data-driven decision-making and transparency.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers the opportunity to grow within the company and take on more responsibilities as the team expands.
Reporting Structure: The SEO expert will report directly to the Founder, Managing Director, and Head of Marketing, working closely with content, development, and marketing teams.
Work Arrangement: Hybrid (3 days on-site in Lisbon). This arrangement offers flexibility and the opportunity to collaborate with team members in person and remotely.
Growth Opportunities:
- As the company grows, there will be opportunities to take on more responsibilities and advance within the team
- The role offers the chance to work directly with the company's leadership, providing ample opportunities for professional development
- ComparaJá's focus on innovation and creativity encourages employees to explore new ideas and take on challenges
ASSUMPTION: The hybrid work arrangement and close collaboration with leadership provide ample opportunities for growth and development within the role.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon's Praça de Alvalade neighborhood
Office Location(s): Praça de Alvalade, Lisbon
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historic landmarks, and a mild Mediterranean climate
- The Praça de Alvalade neighborhood is a bustling commercial area with easy access to public transportation and amenities
- Lisbon's cost of living is generally lower than other major European cities, making it an attractive option for both locals and expats
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the opportunity to work remotely for 2 days per week
ASSUMPTION: The hybrid work arrangement and central location of the office provide a convenient and flexible work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study
- In-person or video interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Technical SEO knowledge and skills
- Data analysis and interpretation
- Communication and collaboration skills
- Problem-solving and critical thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Demonstrate your understanding of SEO principles and best practices in your application materials
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of tools and techniques
- Research ComparaJá's mission, values, and company culture to show your enthusiasm and fit for the role
ATS Keywords: SEO, Technical SEO, Data Analysis, Link Building, On-Page Optimization, HTML, CSS, JavaScript, YMYL, E-E-A-T, Collaboration, Communication, Problem Solving, Creativity, Proactivity, Attention to Detail
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush
- CMS: Storyblok
- Programming languages: HTML, CSS, JavaScript
- Data analysis tools: Excel, Google Sheets, or other data analysis software
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Ambition: ComparaJá values employees who are driven and proactive in their approach to work
- Proactivity: The company encourages employees to take initiative and contribute to the team's success
- Spirit of teamwork: ComparaJá values collaboration and mutual support among team members
- Creativity: The company fosters an environment where employees can think outside the box and explore innovative solutions
Work Style:
- Data-driven: ComparaJá makes decisions based on data and analytics to ensure informed and effective strategies
- Results-oriented: The company focuses on achieving tangible results and continuous improvement
- Flexible: The hybrid work arrangement and flexible scheduling allow employees to balance work and personal responsibilities
Self-Assessment Questions:
- Do you have a proven track record of driving organic traffic and lead generation through SEO strategies?
- Are you comfortable working in a collaborative environment and contributing to team goals?
- Do you have a data-driven mindset and the ability to analyze and interpret metrics to make informed decisions?
- Are you proactive, ambitious, and results-oriented in your approach to work?
- Do you have a strong understanding of SEO principles and the ability to apply them in a practical setting?
ASSUMPTION: Candidates who align with ComparaJá's values and work style are more likely to succeed in the role and contribute to the company's growth.
⚠️ Potential Challenges
- The role requires a high level of technical SEO expertise and the ability to work effectively in a team environment
- Candidates may face competition from other SEO professionals in the Lisbon job market
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
- The role requires a strong understanding of SEO principles and the ability to apply them in a practical setting, which may be challenging for candidates without relevant experience
ASSUMPTION: These challenges can be overcome with a strong understanding of SEO principles, effective communication and collaboration skills, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from other SEO positions in its focus on technical SEO and collaboration with content, development, and marketing teams
- ComparaJá's focus on helping consumers make informed financial decisions sets it apart from other companies in the comparison and fintech sectors
- This role offers the opportunity to work directly with the company's leadership and contribute to its growth and success
ASSUMPTION: Candidates who are interested in the unique aspects of this role and ComparaJá's mission are more likely to be successful in the position.
📝 Sample Projects
- Conducting a comprehensive SEO audit of ComparaJá's website and implementing recommended changes to improve organic traffic and lead generation
- Developing and executing a link-building strategy to improve the website's authority and visibility in search engine results
- Collaborating with the content team to create and optimize on-page content for target keywords and search intent
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the SEO team and the broader marketing department?
- How does ComparaJá approach collaboration and communication between teams, especially in a hybrid work environment?
- What are the most significant challenges facing the SEO team in the coming months, and how can this role contribute to addressing them?
- How does ComparaJá support the professional development and growth of its employees, particularly within the SEO team?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ComparaJá job board
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of tools and techniques
- Research ComparaJá's mission, values, and company culture to show your enthusiasm and fit for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
