Content Writer

📌 Core Information

🔹 Job Title: Content Writer

🔹 Company: Zithara.AI

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting clear, compelling, and SEO-optimized content across various digital channels
• Educating, engaging, and converting the target audience
• Working closely with marketing, sales, and design teams to ensure alignment in messaging
• Maintaining a consistent brand voice and tone
• Editing, proofreading, and polishing content for clarity, accuracy, and grammar

ASSUMPTION: This role requires strong writing, editing, and research skills, as well as a solid understanding of SEO principles and marketing strategies.

📋 Key Responsibilities

✅ Write high-quality content for:

• Blogs and long-form articles (CRM, loyalty, customer retention, marketing automation)
• Website landing pages and feature descriptions
• Email campaigns, newsletters, and WhatsApp promotions
• Product explainers, FAQs, and documentation
• LinkedIn posts, social media captions, and ad copy

✅ Conduct topic research and keyword analysis using SEO tools

✅ Maintain a consistent brand voice and tone

✅ Edit, proofread, and polish content for clarity, accuracy, and grammar

ASSUMPTION: The role may require occasional collaboration with external agencies or freelancers for specific projects.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field

Experience: 1-2 years of experience in content writing, preferably in SaaS, marketing, or tech domain

Required Skills:

• Strong grammar, writing, and editing skills
• Experience with SEO tools like SEMrush, Ubersuggest, or Google Keyword Planner
• Familiarity with CMS tools (WordPress, Notion, etc.)
• Strong research and storytelling ability

Preferred Skills:

• Knowledge of B2B buyer journeys or content for SaaS
• Experience writing case studies or email automation sequences
• Basic design knowledge (Canva, Figma) for collaborative projects

ASSUMPTION: Candidates with experience in the SaaS or tech industry may have an advantage, but strong writing skills and a willingness to learn are more important.

💰 Compensation & Benefits

Salary Range: INR 4-6 LPA (Based on experience and industry standards for content writers in Hyderabad)

Benefits:

• Health insurance
• Paid time off
• Professional development opportunities
• Flexible work hours

Working Hours: 40 hours per week, with flexible hours and the option to work from home occasionally

ASSUMPTION: The salary range is an estimate based on industry standards for content writers in Hyderabad. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit work environment with opportunities for growth)

Founded: 2020 (Relatively new company, with a dynamic and innovative work culture)

Company Description:

• Zithara.AI empowers businesses to unlock the full potential of their customer relationships using cutting-edge artificial intelligence
• Offers a customer behavior platform with insights and tools to understand customers, drive engagement, and boost sales
• Provides a comprehensive suite of solutions, including customer segmentation, marketing automation, tailored loyalty programs, lead management tools, and rewards programs

Company Specialties:

• Customer engagement
• Marketing automation
• Loyalty program
• CRM
• Retail technology
• Marketing technology
• Artificial Intelligence

Company Website: http://www.zithara.ai

ASSUMPTION: Zithara.AI is a growing company with a strong focus on innovation and customer success. They value employees who are proactive, creative, and passionate about their work.

📊 Role Analysis

Career Level: Entry to mid-level (This role offers opportunities for growth and development in the content marketing field)

Reporting Structure: The Content Writer will report directly to the Marketing Manager

Work Arrangement: On-site, with flexible hours and occasional work-from-home options

Growth Opportunities:

• Advancement to Senior Content Writer or Content Marketing Manager roles
• Expanding skills in SEO, marketing automation, or other related fields
• Potential to lead content projects or teams as the company grows

ASSUMPTION: This role offers excellent opportunities for career growth and development within the content marketing field.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is a major tech hub with a thriving startup ecosystem
• The office is located in the Gachibowli area, known for its IT parks and amenities
• The city offers a mix of traditional and modern culture, with a variety of dining, entertainment, and recreational options

Work Schedule: Standard work hours with flexibility for remote work

ASSUMPTION: The work environment at Zithara.AI is dynamic, collaborative, and focused on employee growth and success.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-depth interview with the Marketing Manager
• Final round with the CEO or another senior team member

Key Assessment Areas:

• Writing and editing skills
• SEO knowledge and understanding
• Cultural fit and alignment with company values
• Problem-solving and critical thinking skills

Application Tips:

• Tailor your resume and cover letter to highlight your writing, editing, and SEO skills
• Provide examples of your work, such as blog posts, articles, or case studies
• Demonstrate your understanding of the company and its mission during the interview

ATS Keywords: Content Writer, SEO, Marketing, SaaS, Tech, Writing, Editing, Research, Storytelling, Grammar, CMS, Email Campaigns, Social Media, B2B, Case Studies, Design Knowledge

ASSUMPTION: The application process at Zithara.AI is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• SEO tools: SEMrush, Ubersuggest, Google Keyword Planner
• CMS tools: WordPress, Notion
• Design tools: Canva, Figma (for collaborative projects)
• Project management tools: Asana, Trello

ASSUMPTION: The specific tools and technologies used may change or evolve as the company grows and adapts to new needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Open to feedback and new ideas

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong sense of accountability and a commitment to continuous learning?

ASSUMPTION: Zithara.AI values employees who are proactive, innovative, and committed to delivering exceptional results.

⚠️ Potential Challenges

• Meeting tight deadlines for content creation and publication
• Adapting to a fast-paced, dynamic work environment
• Keeping up with industry trends and best practices in content marketing
• Occasional collaboration with external agencies or freelancers

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role is similar to Content Marketing Specialist or Junior Content Writer positions in other companies
• However, Zithara.AI offers a unique focus on AI-driven customer engagement and a dynamic, innovative work environment
• Career paths may include advancement to Senior Content Writer or Content Marketing Manager roles

ASSUMPTION: While this role shares similarities with other content marketing positions, the focus on AI-driven customer engagement and the company's growth potential set it apart.

📝 Sample Projects

• Developing a series of blog posts on customer retention strategies for the retail industry
• Creating engaging email campaigns to promote a new loyalty program feature
• Writing product explainers and FAQs for a new AI-driven customer data platform

ASSUMPTION: These sample projects reflect the types of content creation and marketing tasks the Content Writer may be responsible for in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans?
• What are the most significant challenges facing the content marketing team currently?
• How does the company support the professional development of its employees?
• What is the team's approach to collaboration and cross-functional projects?
• How does the company measure the success of its content marketing efforts?

ASSUMPTION: These questions can help applicants better understand the role, the team, and the company's priorities and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your writing, editing, and SEO skills
• Provide examples of your work, such as blog posts, articles, or case studies
• Prepare for the interview by researching the company and its mission
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.