Content Writer

📌 Core Information

🔹 Job Title: Content Writer 🔹 Company: Humi 🔹 Location: Remote (Canada) 🔹 Job Type: Full-Time 🔹 Category: Marketing & Communications 🔹 Date Posted: April 4, 2025 🔹 Experience Level: Mid-Senior level (5-10 years) 🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Creating high-impact content that drives business objectives
• Collaborating with cross-functional marketing teams to establish Humi as a leading voice in the market
• Developing executive-level content and messaging
• Leveraging SEO strategies to achieve targeted keyword messaging
• Working with various teams to bring product updates and launches to market

ASSUMPTION: This role requires a strong understanding of B2B SaaS content marketing, with a focus on driving business impact through engaging storytelling and data-driven strategies.

📋 Key Responsibilities

✅ Develop engaging blog posts, articles, and campaigns that drive business impact

✅ Craft thought leadership pieces and messaging for key company voices

✅ Stay ahead of industry trends and regulatory shifts to create timely takes on news and events

✅ Experiment with innovative content formats to tell stories in new ways

✅ Collaborate with Marketing, Product Marketing, Benefits, and Sales teams to bring product updates and launches to market

✅ Support PR initiatives and content needs

✅ Use analytics to measure content performance and optimize future content strategies

ASSUMPTION: This role requires strong project management skills to juggle multiple initiatives while delivering high-quality work on tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, English, Communications, or a related field

Experience: 4+ years working as a journalist or in an editorial/content role in a business setting

Required Skills:

• Proven ability to turn complex topics into clear, engaging stories
• Strong writing and editing skills with the ability to adapt to different formats and audiences
• Self-starter mentality with a journalist's mindset
• Experience in SEO, editorial, or corporate communications (B2B SaaS or employment-related industries a plus)
• Project management skills to juggle multiple initiatives while delivering high-quality work
• Strong communication and relationship management skills
• Team-oriented with the ability to thrive independently in fast-paced environments

Preferred Skills:

• Experience working remotely in a distributed team
• Familiarity with content management systems (CMS) and SEO tools
• Background in employment-related industries or HR tech

ASSUMPTION: Candidates with experience in B2B SaaS content marketing or employment-related industries will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for mid-senior level content marketing roles in Canada)

Benefits:

• Employee Share Options (ESOP)
• Generous paternity leave policy
• Subsidized egg freezing
• Work-from-home office expense budget
• Outstanding learning and development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours and a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services and Payroll Software

Company Size: 51-200 employees (Mid-size company with a startup-like culture)

Founded: 2016 (Humi officially joined Employment Hero in 2023)

Company Description:

• Humi is the Canadian employment platform, helping Canadian businesses be better employers
• All-in-one employment system offering employee information management, onboarding, performance, time off, employee benefits, and payroll
• Joined Employment Hero to accelerate its mission, with a $2 billion valuation and a presence in 6 countries globally

Company Specialties:

• Human resources
• Payroll
• Employee benefits

Company Website: http://www.humi.ca

ASSUMPTION: Humi's unique DNA, including being mission-first, remote-first, and AI-first, drives its company culture and approach to work.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: Reports to the Communications Lead within the Marketing department

Work Arrangement: Remote (Solely), with a preference for asynchronous communication and a high degree of autonomy

Growth Opportunities:

• Potential career progression into senior content roles or management positions
• Opportunities to work on high-impact projects and drive business growth
• Access to learning and development opportunities to enhance skills and advance career

ASSUMPTION: This role offers significant growth potential within the company, as Humi continues to expand and scale its operations.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): N/A (Remote work only)

Geographic Context:

• Canada (Remote work only, with a focus on Eastern Time Zone)
• Humi has a strong presence in Toronto, Ontario, but employees can work from anywhere in Canada
• Humi is committed to fostering an inclusive work environment where everyone can do their best work

Work Schedule: Flexible hours, with a focus on outcomes and impact rather than hours worked

ASSUMPTION: The remote work environment at Humi requires strong self-motivation, time management, and communication skills to succeed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Take-home content assignment
• Final interview with the Communications Lead and other team members

Key Assessment Areas:

• Writing and editing skills
• Content creation and storytelling abilities
• Understanding of SEO and keyword strategy
• Project management skills and ability to work independently

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Showcase your portfolio or samples of your work, demonstrating your ability to create engaging content
• Prepare for the take-home content assignment by researching Humi and its industry
• Be ready to discuss your approach to SEO and keyword strategy in the final interview

ATS Keywords: Content Writer, Marketing, Communications, B2B SaaS, SEO, Storytelling, Project Management, Remote Work

ASSUMPTION: The interview process at Humi is designed to assess the candidate's skills, cultural fit, and ability to thrive in a remote, fast-paced environment.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress or HubSpot
• SEO tools like SEMrush, Ahrefs, or Google Search Console
• Project management tools like Asana, Trello, or Monday.com
• Communication and collaboration tools such as Slack, Google Workspace, or Microsoft Teams

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Mission First
• Remote First
• AI First
• Apolitical
• Live by Our Values

Work Style:

• Focus on impact and outcomes
• Asynchronous communication and high degree of autonomy
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration

Self-Assessment Questions:

• Do you embody The EH Way - operating with focus, agility, and an obsession with impact?
• Are you comfortable working remotely and independently, with a high degree of autonomy?
• Do you thrive in fast-paced, collaborative environments and enjoy working with cross-functional teams?

ASSUMPTION: Candidates who align with Humi's unique DNA and company values will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, remote work environment
• Adapting to a high degree of autonomy and self-motivation required for remote work
• Staying up-to-date with industry trends and regulatory shifts to create timely, relevant content
• Collaborating effectively with cross-functional teams across different time zones

ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a proactive approach to staying informed and engaged.

📈 Similar Roles Comparison

• Content Marketing Manager
• Senior Content Writer
• Content Strategist

ASSUMPTION: While these roles share similarities with the Content Writer role at Humi, they may have different focuses, responsibilities, and required skills.

📝 Sample Projects

• Developing a series of blog posts on the latest HR tech trends and their impact on Canadian businesses
• Creating executive-level thought leadership pieces on the future of work and the role of HR in driving business success
• Supporting a product launch by creating a suite of content assets, including blog posts, social media content, and email campaigns

ASSUMPTION: These sample projects are intended to illustrate the types of content creation and marketing initiatives the Content Writer may work on at Humi.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall content marketing strategy for Humi?
• What are the key priorities for the first 90 days in this role?
• How does the Marketing team collaborate with other departments, such as Product Marketing and Sales?
• What are the most significant challenges facing the company, and how can this role help address them?
• How does Humi support the professional development and growth of its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio or samples of your work, demonstrating your ability to create engaging content
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.