Content Writer

📌 Core Information

🔹 Job Title: Content Writer

🔹 Company: ShiftCare

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Content & Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Philippines)

🚀 Job Overview

Key aspects of this role include:

• Creating and optimizing content across blogs, email, social media, and more
• Collaborating with the Content Marketing & Design Manager to drive SEO, lead generation, and customer education
• Exploring and leveraging AI tools to enhance efficiency in research, ideation, and content production
• Maintaining an editorial calendar aligned with business and campaign priorities

ASSUMPTION: The role requires a balance of creativity and analytical thinking, with a strong focus on efficiency and staying updated on trends in AI, SEO, and digital marketing.

📋 Key Responsibilities

✅ Write and edit blog posts, landing pages, email campaigns, gated content, and more

✅ Use AI tools to support ideation, drafting, repurposing, publishing, and maintain an editorial calendar

✅ Collaborate with designers and video editors to bring content to life visually

✅ Stay on top of competitor content, audience trends, and keyword performance

✅ Contribute to knowledge bases, product marketing copy, and onboarding flows when needed

ASSUMPTION: The role may evolve to include additional responsibilities as the company grows and expands its content strategy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, English, or a related field (or equivalent experience)

Experience: 2+ years of writing or content marketing experience (SaaS or B2B preferred)

Required Skills:

• Proven use of AI tools (e.g., ChatGPT, Jasper, Notion AI, GrammarlyGO, SurferSEO)
• Familiarity with SEO basics and CMS platforms like WordPress
• Strong English writing and editing skills with great attention to detail
• Highly organized with excellent time and self-management in remote teams

Preferred Skills:

• Basic graphic editing in Canva or ability to brief designers clearly
• Familiarity with the care management industry

ASSUMPTION: Candidates with a proven track record in content marketing and a strong portfolio will be given priority.

💰 Compensation & Benefits

Salary Range: PHP 40,000 - 60,000 per month (Based on experience and industry standards for remote content writers in the Philippines)

Benefits:

• Flexible work hours and remote work arrangement
• Opportunities for professional growth and development
• Health insurance and other benefits (TBD)

Working Hours: Full-time (40 hours/week), with flexible hours and a results-driven work environment

ASSUMPTION: The salary range is an estimate based on industry standards for remote content writers in the Philippines. The final offer may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet (Healthcare Software)

Company Size: 51-200 employees (Mid-sized, growing company)

Founded: 2015 (10 years in operation)

Company Description:

• ShiftCare is a care management platform trusted by over 5,500 providers and 150,000+ carers globally
• The company helps care businesses spend less time on admin and more time with their clients
• ShiftCare is scaling fast and looking for talented individuals to join their team

Company Specialties:

• Software as a Service (SaaS)
• Rostering and workflow automation
• Health services and care management software

Company Website: shiftcare.com

ASSUMPTION: ShiftCare is a well-established company in the care management software industry, with a strong focus on growth and innovation.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Content Writer will report directly to the Content Marketing & Design Manager

Work Arrangement: Remote (Philippines), with flexible hours and a results-driven work environment

Growth Opportunities:

• Potential career progression into senior content roles or management positions
• Opportunities to work on diverse projects and gain exposure to various aspects of content marketing
• Chance to grow with a fast-moving company and make a significant impact on its content strategy

ASSUMPTION: The role offers ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): Philippines (Remote)

Geographic Context:

• The Philippines has a vibrant tech industry with a strong focus on remote work
• The time zone (GMT+8) allows for effective collaboration with the Australian headquarters
• The country offers a competitive cost of living and a large talent pool

Work Schedule: Full-time (40 hours/week), with flexible hours and a results-driven work environment

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work with a diverse, global team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Content Marketing & Design Manager
• Writing test or assignment
• Final interview with the hiring manager or team

Key Assessment Areas:

• Writing skills and ability to create engaging content
• Familiarity with AI tools and SEO basics
• Cultural fit and alignment with ShiftCare's values
• Problem-solving skills and ability to work independently

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and skills
• Include a portfolio of your best work, showcasing your versatility as a writer
• Prepare for the writing test or assignment by researching ShiftCare's content and understanding their target audience
• Be ready to discuss your experience with AI tools and how you've used them to improve efficiency

ATS Keywords: Content Writing, SEO, Digital Marketing, AI Tools, Blogging, Email Campaigns, Social Media, Collaboration, Time Management, Attention to Detail, Graphic Editing, CMS, SaaS, B2B, Research, Editing

ASSUMPTION: The application process may vary depending on the number of applicants and the company's hiring needs.

🛠️ Tools & Technologies

• AI tools: ChatGPT, Jasper, Notion AI, GrammarlyGO, SurferSEO
• CMS: WordPress
• Design: Canva
• Project Management: Asana, Trello, or similar tools

ASSUMPTION: The list of tools and technologies may evolve as the company grows and adopts new solutions.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative and adaptable
• Collaborative and supportive
• Results-driven and accountable

Work Style:

• Remote and flexible
• Results-driven and focused on outcomes
• Collaborative and open to feedback
• Adaptable and willing to learn

Self-Assessment Questions:

• Do you thrive in a remote, async work environment?
• Are you comfortable using AI tools to enhance your efficiency and productivity?
• Can you balance creativity with a strong focus on SEO and customer education?

ASSUMPTION: Candidates who align with ShiftCare's values and work style will be more likely to succeed in the role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Staying updated on industry trends and competitor content
• Balancing creativity with SEO and customer education requirements
• Adapting to a fast-moving company and evolving content strategy

ASSUMPTION: The role may present challenges, but the company offers a supportive work environment and opportunities for professional growth.

📈 Similar Roles Comparison

• Content Marketing Specialist (SaaS/B2B)
• SEO Content Writer (Healthcare Industry)
• Remote Content Writer (Tech/Healthcare)

ASSUMPTION: The role is similar to content marketing and SEO-focused content writing positions in the SaaS and healthcare industries.

📝 Sample Projects

• Blog post series on the benefits of using care management software
• Email campaign promoting ShiftCare's integration with the National Disability Insurance Scheme (NDIS)
• Social media content highlighting ShiftCare's unique features and success stories

ASSUMPTION: Sample projects may vary depending on the company's content priorities and campaign objectives.

❓ Key Questions to Ask During Interview

• How does ShiftCare support the professional growth and development of its content team?
• What are the most significant content challenges facing the company, and how can this role address them?
• How does the company measure the success of its content strategy, and what KPIs are most important?
• What is the team's approach to collaboration and feedback, and how does it foster a supportive work environment?
• How does the company plan to scale its content efforts in the coming months and years?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and skills
• Prepare a portfolio of your best work, showcasing your versatility as a writer
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.