📌 Core Information
🔹 Job Title: Content Writer
🔹 Company: Dentons
🔹 Location: Glasgow, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Legal
🔹 Date Posted: 2025-04-15
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (London, Milton Keynes, Glasgow, Edinburgh, Virtual)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for various digital platforms
- Conducting research and interviews to ensure accuracy and relevance
- Supporting PR efforts through press releases, articles, and award submissions
- Managing social media accounts and crafting compelling posts
- Monitoring and analyzing content performance metrics
ASSUMPTION: This role requires strong written and verbal communication skills, as well as the ability to work independently and manage multiple projects.
📋 Key Responsibilities
✅ Create high-quality, engaging, and informative content for various platforms including websites, blogs, social media, and video/audio content hosting platforms
✅ Conduct thorough research on industry-related topics and digital content approaches to ensure accuracy, relevance, and best practice in all materials
✅ Assist in PR efforts by writing press releases, articles, promotional materials, and award submissions that contribute to the firm's overall business goals
✅ Edit and proofread content submitted by colleagues to maintain high standards of quality and consistency in tone and style
✅ Manage social media accounts by crafting compelling posts that drive engagement and increase brand awareness, collaborating with colleagues from the Brand team to produce accompanying creative assets
✅ Play an active role in campaign planning and execution, including social media advertising
✅ Monitor and analyze content performance metrics and adjust strategies as needed to optimize reach and engagement
✅ Deliver social media training to internal stakeholders
ASSUMPTION: The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Good university degree
Experience: Minimum three years' experience in a digital content/PR role, or as a journalist/researcher
Required Skills:
- Excellent written and verbal communication skills
- Strong research skills
- Ability to work independently and manage multiple projects
- Familiarity with social media advertising platforms (desirable but not essential)
- Experience with video and podcast creation/editing (desirable but not essential)
Preferred Skills:
- Interest in commercial law or professional services marketing
- Experience working with volume litigation
- Experience supervising more junior lawyers, paralegals, trainees, or apprentices
ASSUMPTION: Candidates who are qualified solicitors may have additional requirements, as listed in the job description.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a mid-level content writer in the UK)
Benefits:
- Competitive benefits package
- Flexible working hours
- Inclusion and diversity initiatives
Working Hours: Full-time, 35 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Dentons is a global law firm, providing legal services to clients around the world
Company Size: 10,001+ employees (global), medium-sized team in the UK
Founded: 1769 (as a predecessor firm)
Company Description:
- Dentons is the world's largest law firm, delivering legal services in more than 80 countries
- They provide uniquely global and deeply local legal solutions to clients around the world
- Dentons is committed to inclusion, diversity, equity, and sustainability in its operations and client services
Company Specialties:
- Commercial law
- Corporate law
- Litigation
- Employment law
- Real estate
Company Website: www.dentons.com
ASSUMPTION: Dentons' global presence and extensive resources make it an attractive option for candidates seeking a dynamic and international work environment.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports to the PR Manager within the Digital Media, PR & Communications team
Work Arrangement: Hybrid (London, Milton Keynes, Glasgow, Edinburgh, Virtual) - with flexibility for remote work
Growth Opportunities:
- Progression to senior content writer or management roles
- Expanding responsibilities and team leadership opportunities
- Potential to work on high-profile projects and collaborate with international teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both professionally and personally.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with remote work flexibility
Office Location(s): London, Milton Keynes, Glasgow, Edinburgh
Geographic Context:
- Glasgow: Vibrant, multicultural city with a rich history and strong cultural scene
- Edinburgh: Historic city with a thriving tech industry and high quality of life
- London: Global financial hub with extensive cultural, social, and professional opportunities
- Milton Keynes: Strategic location with excellent transport links and affordable cost of living
Work Schedule: Full-time, with flexibility for remote work and part-time hours
ASSUMPTION: The hybrid work arrangement and flexible hours cater to a wide range of candidate preferences and work-life balance needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the PR Manager and a member of the HR team
- Final round interview with the Head of Digital Media, PR & Communications
Key Assessment Areas:
- Written communication skills
- Research and analytical skills
- Cultural fit and alignment with Dentons' values
- Problem-solving and decision-making abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your content writing work, demonstrating your ability to create engaging and informative pieces
- Research Dentons' company culture and values to show your alignment with their mission and goals
ATS Keywords: Content Writer, Digital Media, PR, Social Media, Research, Editing, Proofreading, Campaign Planning, Content Performance Analysis, Client Service, Communication, Problem Solving, Teamwork, Interpersonal Skills, Organizational Skills, Accuracy
ASSUMPTION: Dentons uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., Twitter, LinkedIn, Facebook)
- Advertising platforms (e.g., Google Ads, Facebook Ads)
- Content creation and editing tools (e.g., Microsoft Office, Google Workspace)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is desirable but not essential, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Inclusion
- Integrity
- Respect
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on client service
- Adaptable and open to change
Self-Assessment Questions:
- How do your personal values align with Dentons' core values?
- Can you thrive in a dynamic, collaborative work environment with a focus on client service?
- Are you comfortable working independently and managing multiple projects?
ASSUMPTION: Dentons values diversity and inclusion, seeking candidates who can contribute to a positive, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in priorities and workflows
- Working with remote teams and stakeholders
- Navigating a large, global organization with diverse teams and cultures
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Content Writer vs. Copywriter: Content Writers focus on informative and engaging content, while Copywriters focus on persuasive and creative content
- Industry-specific context: Dentons' focus on commercial law and professional services marketing requires an understanding of these industries and their unique challenges
- Career path comparison: Content Writers can progress to senior content writer or management roles, with opportunities to specialize in specific areas or industries
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of this position can help candidates tailor their applications and prepare for interviews.
📝 Sample Projects
- Creating a series of blog posts on recent legal developments in the commercial law sector
- Writing and designing an email newsletter for Dentons' clients, featuring relevant articles, events, and resources
- Developing a social media campaign to promote Dentons' brand and thought leadership content
ASSUMPTION: These sample projects demonstrate the range of content creation and management responsibilities in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Content Writer team currently, and how can this role help address them?
- How does this role fit into the broader content strategy for Dentons, and what are the priorities for the first 90 days?
- What opportunities are there for professional development and growth within the Content Writer role and the wider Digital Media, PR & Communications team?
- How does Dentons support work-life balance for its employees, particularly in hybrid and remote work arrangements?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your content writing work, demonstrating your ability to create engaging and informative pieces
- Research Dentons' company culture and values to show your alignment with their mission and goals
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
