Content Writer

📌 Core Information

🔹 Job Title: Content Writer

🔹 Company: PhonePe

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Content Writing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Amplifying PhonePe's voice to create a positive customer experience
• Collaborating with various teams to develop content strategies
• Analyzing customer interactions and supporting customer service executives
• Adapting to the dynamic nature of the customer service industry

ASSUMPTION: This role requires a high level of adaptability and strong communication skills to effectively handle various communication tasks and create a transparent and trusted customer experience.

📋 Key Responsibilities

✅ Amplify the voice of PhonePe to create a positive customer experience

✅ Collaborate with peers in User Experience Design, Business, and Creative Tech to develop breakthrough interactive concepts and content strategies

✅ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

✅ Identify measures/communication changes that can be initiated based on analysis

✅ Measure and report performance of all analysis undertaken and assess against goals

✅ Work on new interaction models on the PhonePe App and aid customer support executives in delivering a customer experience that is par excellence

✅ Take on various communication requests that hit the communication team's inbox

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring the candidate to be comfortable with both data-driven decision making and content creation.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, or a related field

Experience: 4+ years experience in content writing, crafting videos/rich-media formats, and working with consumer internet products/apps

Required Skills:

• Deep understanding of customer psychology
• Strong narrative skills
• Ability to cogently and passionately present and defend creative work/ideas
• Collaboration skills to work with multiple verticals/teams
• Proficiency in Microsoft Excel, Powerpoint, and Word
• Familiarity with popular Content Management Systems

Preferred Skills:

• Experience in working with a customer experience team

ASSUMPTION: While not explicitly stated, a strong command of the English language and proficiency in local Indian languages may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Based on industry standards for a Content Writer with 4+ years of experience in the Fintech industry in Bangalore)

Benefits:

• Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Relocation benefits, Transfer Support Policy, Travel Policy
• Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Higher Education Assistance, Car Lease, Salary Advance Policy

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, specifically digital payments and financial services

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 2016

Company Description:

• PhonePe is India’s leading digital payments company with over 50 crore registered users and 3.7 crore merchants
• Offers financial services such as insurance, mutual funds, stock broking, and lending
• Has expanded into adjacent tech-enabled businesses like Pincode for hyperlocal shopping and Indus App Store for localized apps

Company Specialties:

• Digital Payments
• Mobile Payments
• P2P Payments

Company Website: PhonePe

ASSUMPTION: PhonePe is a well-established company in the Fintech industry, offering a wide range of services and opportunities for career growth.

📊 Role Analysis

Career Level: Mid-level to senior role, depending on the candidate's experience

Reporting Structure: The Content Writer will report to the Head of Content or a similar role

Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects

Growth Opportunities:

• Progression to senior roles within the content team or related departments
• Expansion into other areas of the business, such as financial services or adjacent tech-enabled businesses
• Opportunities to work on high-impact projects and gain exposure to various aspects of the business

ASSUMPTION: Given PhonePe's rapid growth and expansion, there are ample opportunities for career progression and growth within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): Green Glen Layout Road, PhonePe Private Limited Office-2, Floor 4,5,6,7, Wing A, Block A, Salarpuria Softzone, Service Road, Green Glen Layout, Bellandur Bengaluru, Karnataka-KA, Pincode- 560103, Bangalore, India

Geographic Context:

• Bangalore is a major tech hub with a vibrant startup ecosystem
• The office is located in the Bellandur area, which is a prominent business district with easy access to public transportation
• The city offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities

Work Schedule: Standard office hours, with flexibility for remote work as needed

ASSUMPTION: The work environment at PhonePe is dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site or virtual interview with the content team and other stakeholders
• Final decision and offer

Key Assessment Areas:

• Communication skills and ability to create engaging content
• Analytical skills and data-driven decision-making
• Adaptability and ability to work in a dynamic environment
• Cultural fit and alignment with PhonePe's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Provide specific examples of your content creation and analytical skills
• Demonstrate your understanding of PhonePe's business and the role's requirements

ATS Keywords: Content Writer, Customer Experience, Communication, Analytical Skills, Collaboration, Narrative Skills, Microsoft Office, Content Management Systems, Consumer Internet Products, Interactive Concepts, Chatbot Development, Customer Psychology, Creative Work Presentation, Adaptability

ASSUMPTION: PhonePe's recruitment process is thorough and designed to assess the candidate's skills and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, Powerpoint)
• Content Management Systems (CMS)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The tools and technologies required for this role are standard in the industry and can be easily learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and transparency
• Empowerment and ownership

Work Style:

• Fast-paced and dynamic
• Collaborative and inclusive
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do I have a strong understanding of customer psychology and the ability to create engaging content?
• Am I comfortable working in a dynamic and fast-paced environment?
• Do I possess strong analytical skills and the ability to make data-driven decisions?
• Do I align with PhonePe's values and work style?

ASSUMPTION: PhonePe's culture is fast-paced, collaborative, and data-driven, with a strong focus on innovation and customer-centricity.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, which can be challenging for some candidates
• The dynamic nature of the customer service industry may present unique challenges in terms of keeping up with changes and adapting to new requirements
• The role may require working with a diverse range of teams and stakeholders, which can be challenging for candidates who prefer a more structured or isolated work environment
• The competitive nature of the Fintech industry may present challenges in terms of standing out and making an impact

ASSUMPTION: While PhonePe offers a dynamic and challenging work environment, the company also provides the resources and support necessary for employees to succeed in their roles.

📈 Similar Roles Comparison

• Compared to other content writer roles, this position offers a unique opportunity to work in the Fintech industry and gain exposure to a wide range of services and products
• PhonePe's large user base and extensive merchant network provide a unique scale and scope for content creation and customer experience improvement
• Career progression opportunities may be more limited in smaller companies or startups, but PhonePe's rapid growth and expansion offer ample opportunities for growth and development

ASSUMPTION: While there may be similarities between this role and other content writer positions, the unique aspects of PhonePe's business and industry set this role apart.

📝 Sample Projects

• Developing interactive chatbot content to improve customer experience and reduce support ticket volume
• Creating engaging and informative content for PhonePe's website and mobile app to educate users about new features and services
• Collaborating with the creative tech team to develop innovative content formats and delivery channels

ASSUMPTION: The sample projects listed are representative of the types of content creation and customer experience improvement initiatives that the Content Writer may be involved in at PhonePe.

❓ Key Questions to Ask During Interview

• Can you describe the typical content creation process and how it aligns with the overall customer experience strategy?
• How does the content team collaborate with other departments, such as user experience design and business, to develop content strategies?
• What are the key performance indicators (KPIs) used to measure the success of content initiatives, and how are they tracked and reported?
• How does PhonePe support the professional development and growth of its content team members?
• What are the biggest challenges facing the content team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and your commitment to understanding PhonePe's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through PhonePe's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on content creation and analytical skills
• Prepare specific examples of your content creation and analytical skills to demonstrate your qualifications for the role
• If you have a portfolio or examples of your work, be prepared to present them during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.