📌 Core Information
🔹 Job Title: Content Writer
🔹 Company: Booth and Partners Pte Ltd
🔹 Location: Makati City, Makati, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Creating compelling content for both consumer-facing and corporate communications
- Adapting brand tone and voice across various platforms (email, social media, web, etc.)
- Engaging diverse audiences (individual consumers and corporate partners)
- Collaborating cross-functionally with designers, marketers, and other teams
- Optimizing content for search engines (SEO)
ASSUMPTION: This role requires a versatile writer who can switch between B2C and B2B messaging, balancing creativity with data-driven optimization.
📋 Key Responsibilities
✅ Develop campaign copy in line with brand direction, ensuring consistency across all channels
✅ Write engaging email newsletters (2-4 per week) that drive conversions and align with marketing initiatives
✅ Draft concise, compelling SMS messages that align with the brand and support the campaign calendar
✅ Write conversion-optimized, brand-ready copy for ads and supporting landing pages, particularly for paid media campaigns
✅ Write thoughtful, engaging, and on-brand social media captions for multiple channels, tailored to both DTC and BTB audiences
✅ Update and optimize existing product descriptions for clarity, SEO, and brand alignment, as well as draft new descriptions and titles for upcoming product releases
✅ Write listicle copy, blog posts, and other web content to support SEO and compelling storytelling for the brand and products
ASSUMPTION: This role involves managing multiple projects and deadlines, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 2-5 years of experience in content writing, preferably in an ecommerce or sustainable brand environment
Required Skills:
- Strong copywriting skills with the ability to adapt to the brand’s tone and voice across various platforms
- Excellent communication and organizational skills
- Ability to write persuasive, conversion-driven copy for consumer-facing content, while also crafting messaging that resonates with corporate clients
- Basic knowledge of SEO best practices to optimize content for search engines
- Experience writing for both B2C (business-to-consumer) and B2B (business-to-business) audiences
- Ability to work cross-functionally with designers, marketers, and other teams to ensure content aligns with the overall strategy
Preferred Skills:
- Experience with content management systems (CMS)
- Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Knowledge of HTML and CSS
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, given the nature of the work and the target audience.
💰 Compensation & Benefits
Salary Range: PHP 55,000 - 70,000 per month (Based on experience and industry standards for mid-level content writers in the Philippines)
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Paid time off (vacation, sick leave, and holidays)
- Flexible work arrangements (Remote OK)
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level content writers in the Philippines. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Outsourcing and Offshoring Consulting, with a focus on business support, customer support, and staff leasing services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2013 (12 years ago)
Company Description:
- Booth and Partners is a fast-growing, sustainable bag brand with a unique business model that caters to both individual consumers and larger corporations
- The company thrives on a culture of positivity, adaptability, and scrappiness, with a strong emphasis on sustainability
- Booth and Partners values creativity, efficiency, and versatility, and is looking for a dynamic content writer who can engage two very different audiences
Company Specialties:
- Business Support
- Customer Support
- Lead Generation
- Staff Leasing
- Back Office Support
- Outsourcing
- Data Entry Management
- Staffing
- Remote Work
- Managed Services
- Managed IT
- Data Entry
- Customer Service
- and Staff Augmentation
Company Website: www.boothandpartners.com
ASSUMPTION: Booth and Partners is a well-established company with a strong presence in the outsourcing and offshoring industry, offering a range of services to support global startups and organizations.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Content Writer will report directly to the Marketing Manager or a similar role within the marketing department
Work Arrangement: Full-time, with flexible hours and the option to work remotely (Remote OK)
Growth Opportunities:
- Advancement to Senior Content Writer or similar roles within the marketing department
- Expansion into related fields, such as content strategy or content management
- Potential opportunities to work on special projects or initiatives, gaining exposure to different aspects of the business
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and productivity
Office Location(s): 107 Aguirre Street, 7th and 14th Floor, Legazpi Village, Makati, National Capital Region 1223, PH
Geographic Context:
- Makati is a bustling, urban area with a mix of commercial and residential buildings
- The office is located in the heart of Makati, near shopping centers, restaurants, and public transportation
- Makati is known for its vibrant nightlife, cultural attractions, and diverse food scene
Work Schedule: Standard office hours (8:00 AM - 5:00 PM, Monday - Friday), with flexibility for remote work
ASSUMPTION: The work environment at Booth and Partners is collaborative and supportive, with a focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager or a similar role within the marketing department
- Final interview with the Marketing Director or a similar role within the marketing department
- Background check and offer extension
Key Assessment Areas:
- Writing samples that demonstrate the ability to adapt to different tones and voices
- Portfolio or examples of previous work that showcase experience with B2C and B2B audiences
- Interview questions focused on problem-solving, creativity, and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your experience with B2C and B2B audiences, as well as your ability to adapt to different tones and voices
- Include a portfolio or examples of previous work that demonstrate your skills and versatility
- Prepare for interview questions that focus on problem-solving, creativity, and cultural fit
ATS Keywords: Content Writer, Copywriter, B2C, B2B, Marketing, Communications, SEO, Brand Voice, Conversion-driven, Consumer-facing, Corporate Communications
ASSUMPTION: The application process at Booth and Partners is designed to assess the candidate's skills, experience, and cultural fit, with a focus on problem-solving and creativity.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as WordPress, Drupal, or Joomla
- SEO tools such as SEMrush, Ahrefs, or Google Search Console
- Project management tools such as Asana, Trello, or Jira
- Collaboration tools such as Google Workspace (Gmail, Google Docs, Google Sheets, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the department's preferences.
👔 Cultural Fit Considerations
Company Values:
- Positivity
- Adaptability
- Scrappiness
- Sustainability
- Creativity
- Efficiency
- Versatility
Work Style:
- Collaborative
- Supportive
- Focused on employee growth and development
- Flexible and adaptable
Self-Assessment Questions:
- How do you balance creativity with data-driven optimization in your writing?
- Can you provide an example of how you've adapted your writing style to suit a specific brand or audience?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Booth and Partners values candidates who are creative, adaptable, and versatile, with a strong work ethic and a commitment to sustainability.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to different brand voices and tones across various platforms
- Balancing creativity with data-driven optimization and SEO best practices
- Working effectively with cross-functional teams, including designers and marketers
- Keeping up with industry trends and best practices in content marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional content writer roles, this position requires experience with both B2C and B2B audiences, as well as the ability to adapt to different brand voices and tones
- This role offers opportunities for growth and development within the marketing department and the broader organization
- Compared to other content writer roles, this position may have a stronger focus on conversion-driven copy and SEO optimization
ASSUMPTION: This role is unique in its requirement for experience with both B2C and B2B audiences, as well as its focus on conversion-driven copy and SEO optimization.
📝 Sample Projects
- Developing a series of email newsletters that drive conversions and align with marketing initiatives
- Creating a comprehensive content strategy for a new product launch, including social media posts, blog articles, and product descriptions
- Optimizing existing product descriptions for clarity, SEO, and brand alignment, as well as drafting new descriptions and titles for upcoming product releases
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create engaging, conversion-driven content that aligns with brand guidelines and SEO best practices.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the growth and development of its employees?
- Can you provide an example of a successful content marketing campaign that the company has implemented?
- How does the company measure the success of its content marketing efforts?
- What are the biggest challenges facing the content marketing team, and how can this role help address them?
ASSUMPTION: These interview questions are designed to assess the candidate's cultural fit, as well as their understanding of the role and the company's content marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with B2C and B2B audiences, as well as your ability to adapt to different tones and voices
- Include a portfolio or examples of previous work that demonstrate your skills and versatility
- Prepare for interview questions that focus on problem-solving, creativity, and cultural fit
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
