Content Writer

📌 Core Information

🔹 Job Title: Content Writer

🔹 Company: Printful

🔹 Location: Remote (LV, LT, EE)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-07-28

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Crafting engaging, SEO-optimized content for various platforms
• Collaborating with cross-functional teams to produce cohesive content
• Implementing SEO best practices to drive organic traffic
• Staying updated on industry trends and refining content strategy

ASSUMPTION: This role requires a strong balance of creativity and analytical thinking. The ideal candidate will have a proven track record in content writing, preferably in eCommerce, and a solid understanding of SEO principles.

📋 Key Responsibilities

✅ Develop and craft clear, engaging, and SEO-optimized content for blogs, websites, and social media

✅ Create high-quality, informative blog posts that align with the company's content strategy and target audience

✅ Implement best SEO practices to drive organic traffic and improve search engine rankings

✅ Work with the content marketing team, designers, and other stakeholders to produce cohesive and effective content that supports marketing goals

✅ Translate creative briefs and content strategies into compelling and effective blog and web content

✅ Perform high-quality research to inform and validate content, ensuring accuracy and relevance

✅ Ensure content meets the company’s standards for accuracy, style, and tone

✅ Stay updated on industry trends, SEO updates, and content marketing best practices to refine and adjust the content strategy as needed

ASSUMPTION: This role involves a mix of independent work and collaboration. The ideal candidate will be self-motivated, detail-oriented, and able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, English, Journalism, or related field, or equivalent professional experience

Experience: At least 3 years of experience in content writing, preferably in the eCommerce industry

Required Skills:

• Proven expertise in copywriting across various formats
• Knowledge of using AI in writing
• Proficiency with digital marketing tools and platforms
• Strong understanding of SEO best practices

Preferred Skills:

• Experience with content management systems (CMS)
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to communicate effectively with various teams.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (AI estimate based on industry standards for mid-level content writers in the Baltics)

Benefits:

• All the resources and tools to perform your tasks (choose between Mac or Windows)
• Health insurance, including a mental wellness program
• Employee discounts for 300+ premium products
• Room for professional growth (conferences, workshops, mentoring, guest lectures)
• Exciting team-building events and parties

Working Hours: Flexible working hours (start your day as late as 11 a.m.)

ASSUMPTION: The salary range provided is an AI estimate based on industry standards for mid-level content writers in the Baltics. Actual salary may vary based on individual performance and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Printful is a global leader in print-on-demand and drop shipping services for scaling brands and enterprise-level businesses. They specialize in print-on-demand, sublimation printing, direct to garment printing, eCommerce, and warehousing.

Company Size: 1,001-5,000 employees (as of 2025)

Founded: 2013

Company Description:

• Printful is an on-demand printing and fulfillment company that helps brands scale their businesses without the risks of holding inventory.
• They fulfill and ship custom clothing, accessories, and home & living items on demand, with each item made only once it’s ordered and paid for.
• In November 2024, Printful merged with production-on-demand powerhouse, Printify, to form one combined company.

Company Specialties:

• Print on demand
• Sublimation Printing
• Direct to Garment Printing
• Ecommerce
• and Warehousing

Company Website: printful.com

ASSUMPTION: Printful's merger with Printify in 2024 has expanded their reach and resources, making it an exciting time to join the company.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Content Marketing Manager

Work Arrangement: Remote OK, with the option to work in a modern and welcoming office in Rīga

Growth Opportunities:

• Room for professional growth through conferences, workshops, mentoring, and guest lectures
• Potential to take on more responsibilities and advance within the content marketing team
• Opportunity to work across two merged platforms (Printful and Printify) and gain exposure to different brands and audiences

ASSUMPTION: This role offers ample opportunities for professional growth and development within the content marketing team and the broader merged company.

🌍 Location & Work Environment

Office Type: Modern and welcoming office in Rīga, Latvia

Office Location(s): Rīga, Latvia

Geographic Context:

• Rīga is the capital and largest city of Latvia, located on the Baltic Sea
• Latvia is a member of the European Union and offers a high quality of life
• The cost of living in Latvia is generally lower than in Western European countries

Work Schedule: Flexible working hours (start your day as late as 11 a.m.)

ASSUMPTION: While this role is remote-friendly, working from the Rīga office may provide opportunities for in-person collaboration and networking with team members and other departments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Content test or assignment
• Final interview with the hiring manager

Key Assessment Areas:

• Writing skills and ability to craft engaging, SEO-optimized content
• Understanding of SEO principles and best practices
• Cultural fit and alignment with company values
• Problem-solving skills and ability to work independently

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content writing experience and SEO knowledge
• Include a portfolio of your best work, showcasing your versatility and creativity in content creation
• Prepare for the content test or assignment by brushing up on your SEO knowledge and demonstrating your ability to craft engaging content under time constraints
• Research the company and its recent merger with Printify to show your interest and understanding of the business

ATS Keywords: Content Writing, SEO, Digital Marketing, Copywriting, Research, Content Strategy, Team Collaboration, Creative Briefs

ASSUMPTION: The application process for this role may involve a content test or assignment to assess the candidate's writing skills and ability to craft engaging, SEO-optimized content.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress or similar
• SEO tools such as Google Search Console, SEMrush, or Ahrefs
• Project management tools such as Asana, Trello, or Jira
• Design tools such as Canva, Adobe Creative Suite, or similar for creating visual content

ASSUMPTION: The ideal candidate will have experience with relevant content management systems, SEO tools, and project management tools to streamline their workflow and collaborate effectively with the team.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Empowering

Work Style:

• Flexible and adaptable to changing priorities and deadlines
• Self-motivated and able to work independently
• Strong communication and collaboration skills
• Attention to detail and commitment to quality

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a strong attention to detail and commitment to producing high-quality content?

ASSUMPTION: Printful values candidates who are customer-centric, innovative, collaborative, data-driven, and empowering. The ideal candidate will be able to demonstrate these values in their application and interview.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with industry trends and SEO updates
• Working effectively in a remote or hybrid work environment
• Adapting to the unique challenges and opportunities presented by working across two merged platforms (Printful and Printify)

ASSUMPTION: The ideal candidate will be able to manage multiple projects and deadlines, stay up-to-date with industry trends, and work effectively in a remote or hybrid work environment. They will also be able to adapt to the unique challenges and opportunities presented by working across two merged platforms.

📈 Similar Roles Comparison

• This role differs from other content writing positions in that it requires a strong understanding of SEO principles and best practices to drive organic traffic and improve search engine rankings
• Printful's recent merger with Printify has expanded the company's reach and resources, offering unique opportunities for growth and development
• Career progression in this role may involve taking on more responsibilities within the content marketing team or exploring opportunities within the broader merged company

ASSUMPTION: This role offers unique opportunities for growth and development within the content marketing team and the broader merged company. The ideal candidate will be able to leverage these opportunities to advance their career and make a significant impact on the business.

📝 Sample Projects

• Crafting a series of blog posts on the latest trends in eCommerce and print-on-demand services
• Creating a comprehensive guide to SEO best practices for content marketers
• Developing a content strategy for a new product launch or marketing campaign

ASSUMPTION: These sample projects demonstrate the range of content creation and strategy development required for this role. The ideal candidate will have experience with similar projects and be able to provide examples of their work.

❓ Key Questions to Ask During Interview

• Can you describe the content marketing team's structure and how this role fits into it?
• How does Printful support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Printful's recent merger with Printify impact this role and the broader content marketing team?
• What are the most challenging aspects of working in a remote or hybrid work environment, and how does Printful support its remote employees?

ASSUMPTION: These interview questions are designed to provide insight into the role's structure, the company's commitment to employee growth, the priorities for the first 90 days, the impact of the merger, and the challenges and support for remote work.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant content writing experience and SEO knowledge
• Prepare a portfolio of your best work, showcasing your versatility and creativity in content creation
• Prepare for the content test or assignment by brushing up on your SEO knowledge and demonstrating your ability to craft engaging content under time constraints
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.