📌 Core Information
🔹 Job Title: Content Writer
🔹 Company: Element8
🔹 Location: Calicut, Kerala, India
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating high-quality, search-optimized content for various digital platforms
- Collaborating with SEO, design, and development teams to enhance digital experiences
- Conducting keyword research and implementing on-page optimization strategies
- Monitoring content performance using tools like Google Analytics, SEMrush, and Ahrefs
ASSUMPTION: This role requires a strong understanding of SEO best practices and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Write and optimize content for websites, landing pages, blogs, and digital campaigns with a focus on SEO best practices
✅ Conduct keyword research and implement on-page optimization strategies
✅ Collaborate with SEO specialists to identify content opportunities and execute strategies
✅ Audit and update existing content to improve search rankings and user engagement
✅ Ensure content aligns with brand guidelines, tone of voice, and target audience needs
✅ Monitor content performance using tools like Google Analytics, SEMrush, and Ahrefs
✅ Work with developers and designers to ensure content is effectively integrated into the site structure
ASSUMPTION: This role requires strong writing, editing, and proofreading skills, as well as the ability to manage multiple projects and meet tight deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field
Experience: Minimum 3 years of hands-on experience in SEO-focused content writing, ideally in an agency environment
Required Skills:
- Excellent writing, editing, and proofreading skills with a keen eye for detail
- Strong knowledge of SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Familiarity with CMS platforms like WordPress
- Ability to manage multiple projects and meet tight deadlines
Preferred Skills:
- Experience writing for web development, digital marketing, or tech-related industries
- Understanding of UAE and Middle East market dynamics
- Portfolio showcasing published SEO content and performance impact
ASSUMPTION: Candidates with experience in the specified industries and a strong portfolio will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: INR 25,000 - 45,000 per month (Based on industry standards for mid-level content writers in Calicut, Kerala)
Benefits:
- Opportunity to work in a dynamic, growing agency environment
- Chance to collaborate with diverse teams and contribute to high-impact projects
- Potential for career growth and professional development
Working Hours: 40 hours per week, with flexibility for project deadlines
ASSUMPTION: The salary range is based on industry standards for mid-level content writers in Calicut, Kerala. Benefits may vary and are subject to the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Element8 is an IT Services and IT Consulting company, specializing in crafting unique digital experiences that resonate deeply with audiences. They are pioneers in experience design, app development, and strategic marketing.
Company Size: Element8 has 51-200 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Element8 was founded in 2010, giving it over a decade of experience in the industry.
Company Description:
- Element8 is an AI-first agency, challenging the norms of templated solutions and generic narratives
- They pride themselves on being at the forefront of digital transformation, specializing in experience design, app development, and strategic marketing
- Element8 aims to not only meet immediate business objectives but to elevate projects as seamless extensions of a brand's core essence
Company Specialties:
- Website Design
- UI/UX
- Website Strategy
- Web Application Development
- Branding
- Brand Communication Framework
- Content Strategy
- Mobile Application Development
- Flutter
- Python
- WordPress
- SEO
- Digital Marketing
- E-commerce Websites
- SharePoint
- Logo Design
- Software Development
- Social Media Management
- Arabic Websites
- Experience Design
- Sitecore
- Drupal
Company Website: https://www.element8.ae
ASSUMPTION: Element8's focus on AI and innovative solutions sets it apart in the industry, providing opportunities for candidates interested in cutting-edge technology.
📊 Role Analysis
Career Level: This role is suitable for mid-level content writers with 2-5 years of experience in SEO-focused content writing.
Reporting Structure: The Content Writer will report directly to the SEO team and collaborate with various departments, including design and development.
Work Arrangement: This is an on-site position, requiring the candidate to work from Element8's office in Calicut, Kerala.
Growth Opportunities:
- Potential to work on diverse projects and contribute to the company's growth
- Opportunity to learn and develop skills in AI and innovative technologies
- Chance to advance within the company as it continues to expand
ASSUMPTION: Element8's focus on growth and innovation provides strong opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Element8's office is located in Hilite business park, Calicut, Kerala, India.
Office Location(s): Calicut, Kerala, India
Geographic Context:
- Calicut is a major city in the Indian state of Kerala, known for its rich cultural heritage and historical significance
- The city offers a mix of traditional and modern amenities, providing a unique blend of work and life experiences
- Calicut is well-connected by air, rail, and road, making it easily accessible from other major cities in India
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project deadlines.
ASSUMPTION: Calicut offers a vibrant and culturally rich environment, providing a unique work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the SEO team to assess content creation and SEO skills
- Final interview with the hiring manager to discuss cultural fit and career growth opportunities
Key Assessment Areas:
- Writing and editing skills
- SEO knowledge and understanding of on-page optimization strategies
- Cultural fit and alignment with Element8's values
- Problem-solving and project management skills
Application Tips:
- Tailor your resume and cover letter to highlight your SEO-focused content writing experience and relevant skills
- Include a portfolio showcasing your published SEO content and performance impact
- Prepare for the interview by researching Element8's company culture and values, and be ready to discuss your approach to content creation and SEO
ATS Keywords: Content Writer, SEO, Keyword Research, On-Page Optimization, Content Auditing, Google Analytics, SEMrush, Ahrefs, CMS, WordPress, Editing, Proofreading, Project Management, Digital Marketing, Collaboration, Brand Guidelines
ASSUMPTION: Element8's interview process is designed to assess both technical skills and cultural fit, providing a comprehensive evaluation of candidates.
🛠️ Tools & Technologies
- SEMrush
- Ahrefs
- Google Analytics
- Google Search Console
- WordPress
- CMS platforms
ASSUMPTION: Element8 uses industry-standard tools and technologies for content creation and SEO, providing candidates with opportunities to learn and develop their skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Quality
- Integrity
- Customer Focus
Work Style:
- Dynamic and fast-paced environment
- Cross-functional team collaboration
- Focus on continuous learning and improvement
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and best practices?
- Can you provide an example of a time when you had to manage multiple projects and meet tight deadlines?
- How do you ensure that your content aligns with brand guidelines and target audience needs?
ASSUMPTION: Element8 values candidates who are innovative, collaborative, and committed to delivering high-quality work in a dynamic environment.
⚠️ Potential Challenges
- Managing multiple projects and meeting tight deadlines
- Keeping up with the fast-paced nature of the digital marketing industry
- Adapting to a dynamic work environment with frequent changes and new projects
- Working in a team with diverse skills and backgrounds
ASSUMPTION: Element8's fast-paced and dynamic environment may present challenges, but also offers opportunities for growth and learning.
📈 Similar Roles Comparison
- This role differs from other content writer positions in its focus on SEO-focused content creation and collaboration with various teams
- Element8's AI-first approach sets it apart from other digital agencies, providing unique opportunities for candidates interested in innovative technologies
- Career paths within Element8 may include advancement to senior content writer, SEO specialist, or other related roles
ASSUMPTION: Element8's unique focus on AI and innovative technologies provides opportunities for candidates interested in cutting-edge solutions.
📝 Sample Projects
- Developing and optimizing content for a new website launch, resulting in a 30% increase in organic traffic
- Conducting keyword research and implementing on-page optimization strategies for an e-commerce client, leading to a 25% increase in conversions
- Collaborating with the design and development teams to create a seamless user experience for a mobile application, contributing to a 40% increase in user engagement
ASSUMPTION: Element8's diverse range of projects provides opportunities for candidates to work on high-impact initiatives and contribute to the company's growth.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process and how it integrates with SEO strategies?
- How does Element8 support the professional growth and development of its employees?
- What are the most challenging aspects of working in a dynamic, growing agency environment?
- How does Element8 measure the success of its content strategies, and how are these metrics used to inform future content creation?
- What opportunities are there for collaboration and knowledge-sharing within the company?
ASSUMPTION: Asking insightful questions during the interview demonstrates a candidate's interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO-focused content writing experience and relevant skills
- Prepare a portfolio showcasing your published SEO content and performance impact
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
