Content Writer

📌 Core Information

🔹 Job Title: Content Writer

🔹 Company: CGI Digital

🔹 Location: Rochester, New York

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging and persuasive content for various platforms
• Collaborating with cross-functional teams to deliver high-quality content
• Maintaining and updating website content to ensure SEO optimization
• Researching and learning about diverse industries to create informed content
• Contributing to a creative and collaborative work environment

ASSUMPTION: This role requires a strong writer with a knack for storytelling and a willingness to learn about various industries. Previous experience in content creation, digital marketing, or SEO writing is preferred but not required.

📋 Key Responsibilities

✅ Writing video scripts, optimized website and blogging content, and social media posts

✅ Taking production meeting notes and client-provided materials to draft well-written content

✅ Collaborating with fellow writers to copy edit scripts and brainstorm ideas

✅ Serving as the go-to-wording guru for clients

✅ Contacting clients for content approvals

✅ Implementing written content changes on live CGI-built websites

✅ Researching and learning about new fields to create informed content

ASSUMPTION: The initial focus of this role will be on content maintenance and website writing. However, the responsibilities may evolve over time as the candidate grows within the role.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field

Experience: 0-2 years of experience in content creation, digital marketing, or a related field

Required Skills:

• Excellent writing skills with a strong command of the English language
• Ability to create persuasive, polished, and professional content
• Background in content creation, digital marketing, and/or SEO writing
• Experience with SEO writing, blogging, WordPress, Divi, Google products, and/or video production
• Strong grammar skills and attention to detail
• Ability to juggle multiple projects and clients

Preferred Skills:

• Experience with video production and editing
• Knowledge of HTML and CSS
• Familiarity with Adobe Creative Suite

ASSUMPTION: While not explicitly stated, experience with video production and editing, as well as knowledge of HTML and CSS, would be beneficial for this role. Familiarity with Adobe Creative Suite is also a plus.

💰 Compensation & Benefits

Salary Range: $40,000 - $45,000 per year

Benefits:

• Dental, Health, and Vision insurance
• 401k plan
• Employee Wellness Platform
• Maternity and Paternity Leave
• Basic Life Insurance
• Paid Time Off (PTO)

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level content writer positions in the Rochester, New York area.

📌 Applicant Insights

🔍 Company Context

Industry: CGI Digital operates in the Advertising Services industry, focusing on video production, digital marketing, and web design.

Company Size: CGI Digital has 201-500 employees, providing a mid-sized company environment where applicants can expect a mix of structure and growth opportunities.

Founded: CGI Digital was founded in 1988, with a history of over three decades in the industry.

Company Description:

• CGI Digital is a full-service digital marketing agency specializing in video production, website development, SEO management, and digital marketing.
• The company is committed to taking care of its teammates, clients, and communities, with a brand promise to build a better community.
• CGI Digital partners with small businesses to help them develop a voice in the digital age and achieve their business goals.

Company Specialties:

• Online Marketing
• Online Video Production
• Advertising Consulting
• Media and Advertising Sales
• Digital Marketing
• Social Media Marketing
• Community Marketing
• Web Design
• Account Management
• Graphic Design
• Search Engine Optimization

Company Website: cgidigital.com

ASSUMPTION: CGI Digital's focus on small business and community development sets it apart from larger advertising agencies. Applicants should be prepared to work with a diverse range of clients and industries.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or individuals with limited professional experience.

Reporting Structure: The Content Writer will report directly to the Content Manager and collaborate with various teams, including Producers, Coordinators, Website Designers, and Video Editors.

Work Arrangement: This position is on-site, requiring the candidate to work from CGI Digital's Rochester, New York office.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Content Writer to take on more responsibilities and advance within the organization.
• CGI Digital's commitment to employee development may provide opportunities for training and skill-building.

ASSUMPTION: While not explicitly stated, there may be opportunities for the Content Writer to grow within the role and the organization, given CGI Digital's commitment to employee development and growth.

🌍 Location & Work Environment

Office Type: CGI Digital's Rochester, New York office is a collaborative and creative workspace designed to foster innovation and teamwork.

Office Location(s): 130 East Main St., Rochester, New York 14604, US

Geographic Context:

• Rochester, New York, is a mid-sized city with a population of approximately 200,000 people.
• The city is known for its vibrant arts and culture scene, as well as its numerous parks and outdoor recreation opportunities.
• Rochester is home to several major employers, including CGI Digital, and offers a diverse range of industries and job opportunities.

Work Schedule: The Content Writer will work a standard full-time schedule, with the possibility of occasional overtime or flexible hours to meet project deadlines.

ASSUMPTION: While not explicitly stated, the work schedule for this position may be flexible to accommodate project demands and the needs of the team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Content Manager
• In-person or virtual interview with the Content Manager and other team members
• Skills assessment or writing test
• Final interview with the Director of Content

Key Assessment Areas:

• Writing skills and ability to create engaging content
• Understanding of SEO principles and best practices
• Ability to work collaboratively and manage multiple projects
• Adaptability and willingness to learn about new industries

Application Tips:

• Tailor your resume and cover letter to highlight your writing skills and relevant experience.
• Include a portfolio or writing samples that demonstrate your range and skill-set, with a focus on website, blogging, or video production content.
• Prepare for the interview by researching CGI Digital and familiarizing yourself with the company's mission and values.
• Be ready to discuss your approach to content creation and provide examples of your work.

ATS Keywords: content creation, digital marketing, SEO writing, blogging, WordPress, Divi, Google products, video production, grammar, copy editing, research, client communication

ASSUMPTION: CGI Digital's application process may vary depending on the specific needs of the role and the company's current hiring priorities. Applicants should be prepared for a comprehensive assessment of their writing skills and ability to work collaboratively.

🛠️ Tools & Technologies

• WordPress
• Divi
• Google products (Drive, Docs, Sheets, etc.)
• Adobe Creative Suite (optional)

ASSUMPTION: While not explicitly stated, familiarity with Adobe Creative Suite may be beneficial for this role, as it can be used to create visual content to accompany written pieces.

👔 Cultural Fit Considerations

Company Values:

• Take care of our teammates
• Take care of our clients
• Take care of our communities

Work Style:

• Collaborative and creative
• Adaptable and willing to learn
• Results-driven and focused on client success

Self-Assessment Questions:

• Do you have a strong command of the English language and excellent writing skills?
• Are you comfortable working collaboratively and managing multiple projects?
• Are you adaptable and willing to learn about new industries and topics?
• Do you share CGI Digital's commitment to taking care of teammates, clients, and communities?

ASSUMPTION: CGI Digital's company values and work style are essential considerations for applicants, as they provide insight into the company's culture and expectations for employees.

⚠️ Potential Challenges

• The initial focus of this role may be on content maintenance and website writing, which could be less creative and more administrative in nature.
• Applicants may need to adapt to working with a diverse range of clients and industries, which can present unique challenges and learning opportunities.
• The work schedule may be flexible to accommodate project demands, which could require occasional overtime or flexible hours.
• The Rochester, New York area may have a competitive job market, with many applicants vying for entry-level positions in the advertising and marketing industries.

ASSUMPTION: While not explicitly stated, these potential challenges are based on industry trends and the specific requirements of the role. Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Content Writer vs. Copywriter: While both roles focus on creating engaging content, copywriters may be more focused on advertising and marketing materials, while content writers may be more focused on blog posts, articles, and other forms of long-form content.
• Content Writer vs. Technical Writer: Technical writers focus on creating content that explains complex technical concepts, while content writers may be more focused on creating engaging and persuasive content for a general audience.
• Content Writer vs. SEO Specialist: While content writers may be responsible for creating SEO-optimized content, SEO specialists focus specifically on improving a website's search engine rankings through various strategies and tactics.

ASSUMPTION: Applicants should research and compare similar roles to better understand the specific requirements and expectations of the Content Writer position at CGI Digital.

📝 Sample Projects

• Creating a series of blog posts about the benefits of video marketing for small businesses
• Writing a script for a promotional video about a local non-profit organization
• Researching and creating a comprehensive guide to SEO best practices for e-commerce websites

ASSUMPTION: These sample projects are intended to provide applicants with an idea of the types of content they may be responsible for creating in this role. The actual projects and responsibilities may vary depending on the specific needs of the company and its clients.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a Content Writer at CGI Digital?
• How does CGI Digital support the professional development and growth of its employees?
• What are the most challenging aspects of working as a Content Writer at CGI Digital?
• How does CGI Digital measure the success of its content marketing campaigns?
• What opportunities are there for collaboration and cross-functional teamwork at CGI Digital?

ASSUMPTION: These interview questions are intended to provide applicants with a better understanding of the role, the company culture, and the expectations for the Content Writer position. Applicants should tailor these questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your writing skills and relevant experience.
• Include a portfolio or writing samples that demonstrate your range and skill-set, with a focus on website, blogging, or video production content.
• Prepare for the interview by researching CGI Digital and familiarizing yourself with the company's mission and values.
• Follow up with CGI Digital one week after submitting your application to confirm receipt and inquire about the next steps in the hiring process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.