📌 Core Information
🔹 Job Title: Content Writer and Editor
🔹 Company: Destination NSW
🔹 Location: The Rocks, Sydney, NSW, AU
🔹 Job Type: Ongoing, Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Producing clear, engaging, and accurate written content for various audiences
- Writing and editing content across multiple channels while ensuring consistency in tone, style, and messaging
- Managing multiple projects and producing high-quality content under tight deadlines
- Collaborating with subject matter experts to ensure accuracy and alignment with organizational strategies
ASSUMPTION: This role requires a strong focus on attention to detail, excellent communication skills, and the ability to work well under pressure.
📋 Key Responsibilities
✅ Develop copy that supports marketing campaigns, brand initiatives, partnerships, international projects, and media communications
✅ Write and edit content for various channels, including website articles, media features, marketing emails, and corporate documents
✅ Assist with content planning for consumer eDMs, fact-checking, and proofreading
✅ Liaise with subject matter experts to ensure accuracy and alignment with organizational strategies
✅ Maintain high editorial standards and contribute to ongoing improvements in content delivery
ASSUMPTION: The role may require occasional overtime or flexibility in working hours to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, English, or a related field
Experience: Proven experience (5-10 years) in content writing, editorial writing, or advertising
Required Skills:
- Excellent writing, editing, and proofreading skills
- Ability to manage multiple projects and meet tight deadlines
- Strong attention to detail and accuracy
- Collaborative approach to working with others
- Ability to tailor messaging to suit different purposes while maintaining consistency with brand guidelines
Preferred Skills:
- Experience working in a government or corporate environment
- Knowledge of the NSW Government and its agencies
ASSUMPTION: While not explicitly stated, a background in journalism or a related field is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $110,266 - $122,058 per annum plus superannuation (based on Clerk Grade 7/8)
Benefits:
- Flexible working arrangements
- Learning and development opportunities
- Employee wellness programs
Working Hours: Full-time, 35 hours per week, with flexibility to work additional hours as required
ASSUMPTION: The salary range provided is based on the Clerk Grade 7/8 classification within the NSW Government. Actual salary may vary based on individual skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Destination NSW operates within the government administration sector, focusing on tourism, marketing, and promotion of NSW as a destination.
Company Size: Destination NSW is a government agency with over 10,000 employees, providing a large and diverse work environment.
Founded: Destination NSW was established in 2011 as a result of a merger between Tourism NSW and Events NSW.
Company Description:
- Destination NSW is the champion and voice for the visitor economy within the NSW Government
- Spearheads a whole-of-government approach to visitor economy growth through strategic research, policy, stakeholder engagement, commercial partnerships, marketing, and events
- Major investor in Business Events Sydney (BESydney) for securing international and domestic conventions, incentive travel, corporate events, and exhibitions
Company Specialties:
- Tourism marketing and promotion
- Event management and planning
- Strategic research and policy development
- Commercial partnerships and investment in visitor experiences
Company Website: destinationnsw.com.au
ASSUMPTION: Destination NSW plays a crucial role in driving visitation, marketing, and promotion of NSW as a destination, contributing to the state's economic growth and job creation.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of experience, skills, and the ability to manage multiple projects.
Reporting Structure: The Content Writer and Editor reports directly to the Associate Director, Content.
Work Arrangement: This role is on-site, with a flexible work arrangement that may require occasional overtime or flexibility in working hours.
Growth Opportunities:
- Progression to senior content roles within Destination NSW or related agencies
- Expansion of skills and experience in content writing, editing, and project management
- Potential to work on high-profile projects and campaigns, contributing to the organization's success
ASSUMPTION: This role offers opportunities for professional growth and development within the content and communications field.
🌍 Location & Work Environment
Office Type: The Rocks office is a modern, open-plan workspace with a collaborative and inclusive environment.
Office Location(s): The Rocks, Sydney, NSW, AU
Geographic Context:
- The Rocks is a vibrant, historic neighborhood in Sydney, offering a mix of retail, dining, and cultural attractions
- Easy access to public transportation, including trains, buses, and ferries
- Close proximity to Sydney's central business district (CBD)
Work Schedule: Full-time, 35 hours per week, with flexibility to work additional hours as required
ASSUMPTION: The Rocks offers a dynamic and engaging work environment, with easy access to various amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager and/or panel
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Writing and editing skills
- Attention to detail and accuracy
- Project management and organizational skills
- Collaboration and communication skills
- Alignment with Destination NSW's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experience for this role
- Provide specific examples of your writing and editing work, demonstrating your ability to meet the job requirements
- Address the selection criteria outlined in the job description, explaining how your skills and experience match the role
ATS Keywords: Content Writing, Editing, Proofreading, Copywriting, Editorial Writing, Project Management, Attention to Detail, Collaboration, Brand Messaging, Media Communications, Fact-Checking, Marketing Campaigns, Corporate Communications, Audience Engagement, Content Planning, Research
ASSUMPTION: Destination NSW uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being shortlisted.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content Management Systems (CMS) such as Adobe Experience Manager or similar
- Project management tools like Asana, Trello, or Microsoft Project
- Design tools like Adobe Creative Suite (optional, for creating visual content)
ASSUMPTION: Familiarity with these tools is desirable but not always required, as training may be provided.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Trust
- Service
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you have a strong commitment to producing accurate and engaging content?
- Are you able to manage multiple projects and meet tight deadlines?
- Do you thrive in a collaborative and inclusive work environment?
ASSUMPTION: Applicants should assess their fit with Destination NSW's values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced and dynamic environment
- Adapting to changes in priorities and workload
- Occasional overtime or flexibility in working hours to meet project deadlines
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- Content Writer vs. Content Strategist: While both roles focus on content, a Content Strategist is more focused on planning and strategy, whereas a Content Writer is responsible for creating and editing content.
- Government vs. Private Sector: Working in government offers a different pace, structure, and focus compared to the private sector. Government roles often prioritize public service and policy, while private sector roles may focus more on profit and market competition.
- Career Path: Content Writer and Editor roles can lead to senior content roles, content management, or related fields like marketing, communications, or public relations.
ASSUMPTION: Applicants should consider their career goals and preferences when comparing similar roles.
📝 Sample Projects
- Developing a marketing campaign for an upcoming event or initiative
- Editing and fact-checking a corporate document or report
- Creating engaging content for a website or social media platform
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities required for this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the content team currently?
- How does this role contribute to Destination NSW's overall mission and goals?
- What opportunities are there for professional development and growth within the content team?
- How does the content team collaborate with other departments and stakeholders?
- What is the typical workflow and project management process for content projects?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the organization, enabling them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experience for this role
- Provide specific examples of your writing and editing work, demonstrating your ability to meet the job requirements
- Address the selection criteria outlined in the job description, explaining how your skills and experience match the role
- Follow up with the hiring manager, Paige Richardson, via email (paige.richardson@dnsw.com.au) one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
