Content Writer (B2B SAAS)

📌 Core Information

🔹 Job Title: Content Writer (B2B SAAS)

🔹 Company: Employment Hero

🔹 Location: Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Creating high-impact content to drive business objectives
• Collaborating with cross-functional marketing teams to enhance market presence
• Developing executive-level content and messaging
• Driving keyword strategy and measuring success through keyword performance

ASSUMPTION: This role requires a strong understanding of B2B SaaS content creation and a proven track record in driving business impact through content.

📋 Key Responsibilities

✅ Increase Employment Hero’s market share of voice by collaborating with the Communications Lead to establish the company as a leading voice in the market

✅ Develop executive-level content, including thought leadership pieces and messaging for key company voices

✅ Drive messaging through keyword strategy and measure success through keyword performance

✅ Create engaging blog posts, articles, and campaigns that drive business impact

✅ Help craft timely takes on industry trends and regulatory shifts through newsjacking and commentary

✅ Experiment with new content formats to tell stories in innovative ways

✅ Work with other teams to bring product updates and launches to market, and support PR initiatives

✅ Use analytics to measure content performance and optimize future content strategies

ASSUMPTION: This role requires strong project management skills to juggle multiple initiatives while delivering high-quality work.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communications, English, or a related field

Experience: 4+ years working as a journalist or in an editorial/content role in a business

Required Skills:

• Strong writing and editing skills with the ability to adapt to different formats and audiences
• A journalist's mindset—curious, deadline-driven, and able to turn complex topics into clear, engaging stories
• Experience in SEO, editorial, or corporate comms (B2B SaaS or employment-related industries a plus)
• Project management skills to juggle multiple initiatives while delivering high-quality work
• Strong communication skills with stellar relationship management skills
• Team-oriented with the ability to thrive in fast-paced environments

Preferred Skills:

• Experience working with AI-driven content creation tools
• Familiarity with HR or employment-related industries

ASSUMPTION: While not explicitly stated, experience in B2B SaaS or employment-related industries is highly preferred for this role.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Content Writer with 5-10 years of experience in Canada)

Benefits:

• Paternity Leave
• Subsidised Egg Freezing
• WFH Office Expense Budget
• Learning & Development Opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Writer with the required experience level in Canada. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: 501-1,000 employees

Founded: 2014 (Employment Hero), 2016 (Humi)

Company Description:

• Employment Hero is an ambitious group of people on a mission to make employment easier and more valuable
• The all-in-one employment solution for businesses with big ambitions and their teams, supporting them at every stage of the employee lifecycle
• Serves 300,000 businesses globally with more than 2 million users using their platform and the Swag app

Company Specialties:

• HR Software
• Employee Benefits
• HR System on Cloud
• Payroll
• Recruitment Software
• Payroll Platform
• Payroll Automation
• HR Automation

Company Website: employmenthero.com

ASSUMPTION: Employment Hero is a fast-growing company with a strong focus on innovation and employee development.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity to grow within the Marketing team

Reporting Structure: Reports to the Content and Communications Lead

Work Arrangement: Remote (Canada) with flexible hours and a high degree of autonomy

Growth Opportunities:

• Potential to grow within the Marketing team as the company expands
• Opportunities to work on diverse projects and content formats
• Access to learning and development opportunities

ASSUMPTION: This role offers significant growth potential as Employment Hero continues to expand its market presence.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A (fully remote)

Geographic Context:

• Canada has a diverse and multicultural workforce, offering a rich talent pool for collaboration
• The remote work arrangement allows for a flexible work-life balance
• Employment Hero has a strong presence in multiple countries, providing opportunities for international collaboration

Work Schedule: Full-time (40 hours per week) with flexible hours and a preference for asynchronous communication

ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and the ability to work from anywhere in Canada.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Take-home content assignment
• Final interview with the Content and Communications Lead and other team members

Key Assessment Areas:

• Writing and editing skills
• Understanding of B2B SaaS content creation
• Project management skills
• Cultural fit and alignment with The EH Way

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Showcase your portfolio or examples of your work, if available
• Prepare for the take-home content assignment by demonstrating your understanding of Employment Hero's mission and values

ATS Keywords: Content Writer, B2B SaaS, SEO, Project Management, Communications, Editing, Storytelling, Collaboration, Data Analysis, Creativity, Adaptability, Curiosity, Deadline Management, Relationship Management, Thought Leadership, Market Research, Innovation

ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a strong emphasis on the candidate's ability to thrive in a remote and asynchronous work environment.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress or HubSpot
• SEO tools like SEMrush, Ahrefs, or Moz
• Project management tools like Asana, Trello, or Monday.com
• Collaboration tools such as Slack, Microsoft Teams, or Google Workspace

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Mission First
• Remote First
• AI First
• Apolitical
• Live by Our Values
• Expect High Performance

Work Style:

• Highly collaborative with a preference for asynchronous communication
• Focused on impact and results, rather than hours worked
• Empowered to own your time and work independently

Self-Assessment Questions:

• Do you embody The EH Way, operating with focus, agility, and an obsession with impact?
• Are you comfortable working remotely and independently in a fast-paced environment?
• Do you thrive in a team-oriented setting and enjoy collaborating with cross-functional teams?

ASSUMPTION: Employment Hero places a strong emphasis on cultural fit and values-driven behavior, with a focus on hiring individuals who embody The EH Way.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, remote work environment
• Staying up-to-date with industry trends and regulatory shifts in the HR and employment-related industries
• Adapting to a high degree of autonomy and self-management
• Collaborating effectively with cross-functional teams in different time zones

ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a proactive approach to staying informed about industry developments.

📈 Similar Roles Comparison

• This role differs from other content writer positions in its focus on driving business impact through keyword strategy and market share of voice
• B2B SaaS content creation requires a strong understanding of the industry and its target audience
• Career paths for content writers in B2B SaaS companies may include moving into more specialized roles, such as product marketing or content strategy

ASSUMPTION: While this role shares similarities with other content writer positions, its focus on driving business impact and keyword strategy sets it apart.

📝 Sample Projects

• Developing a thought leadership series on the future of work in the HR industry
• Creating a comprehensive guide to HR software for small and medium-sized businesses
• Launching a podcast series featuring interviews with HR industry experts and Employment Hero customers

ASSUMPTION: These sample projects demonstrate the range of content creation opportunities available in this role, from long-form articles to multimedia content.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall content strategy for Employment Hero?
• What are the key priorities for the first 90 days in this role?
• How does Employment Hero support the professional development of its content team members?
• What are the most challenging aspects of working remotely for the content team?
• How does Employment Hero measure the success of its content initiatives?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company's approach to content creation and remote work.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the take-home content assignment by demonstrating your understanding of Employment Hero's mission and values
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.