Content Writer / Copywriter

📌 Core Information

🔹 Job Title: Content Writer / Copywriter

🔹 Company: Adcetera

🔹 Location: Houston, Texas, United States

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating persuasive and effective content across various platforms
• Collaborating with creative teams to drive engagement and build brands
• Working with clients from diverse industries, including Fortune 50 brands and startups
• Developing expertise in various industries and markets through subject-matter research

ASSUMPTION: This role requires a strong ability to adapt to different brands, industries, and audiences while maintaining consistent and distinctive tone and voice.

📋 Key Responsibilities

✅ Write persuasive, effective content for ads, collateral, websites, videos, presentations, social media, and more

✅ Develop content and creative concepts for paid and organic social media channels

✅ Help develop concepts and write compelling scripts/treatments for video projects

✅ Support event marketing efforts by creating promotional materials and branded experiences

✅ Develop compelling, succinct, SEO-optimized web copy

✅ Review and refine content to ensure accuracy, clarity, grammar, and adherence to client brand guidelines and industry standards

✅ Maintain distinctive, consistent tone and voice for multiple clients with varying standards and styles

✅ Conduct subject-matter research to develop expertise in various industries and markets

✅ Collaborate with other writers, designers, strategists, account executives, and clients to drive great work and ensure creative integrity and coherence

✅ Present concepts and written work to clients and internal teams, articulating the merits and value of creative work

ASSUMPTION: This role requires strong communication, collaboration, and presentation skills to effectively work with diverse teams and clients.

🎯 Required Qualifications

Education: Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.

Experience: Two or more years in content writing, copywriting, or a similar role (agency experience preferred).

Required Skills:

• Creativity and versatility in writing styles, industries, and channels
• Excellent organizational and time-management skills
• Familiarity with Windows PCs and Microsoft 365
• Confidence in AP and Chicago styles
• Comfort with emerging tools such as generative AI

Preferred Skills:

• Experience with Adobe Creative Suite and Confluence
• Fluency in languages other than English

ASSUMPTION: Candidates with experience in agency settings and familiarity with various industries and markets will be at an advantage.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (Based on industry standards for a Content Writer/Copywriter with 2-5 years of experience in the Houston area)

Benefits:

• Discretionary bonus plan
• 401(k) plan
• Full employee health coverage
• Generous paid time off policy

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Adcetera is an integrated agency specializing in advertising services, with a focus on driving growth for brands through intelligence-led, creatively inspired, and people-powered strategies.

Company Size: Adcetera is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Adcetera was founded in 1982 and is headquartered in Houston, Texas, with additional offices in Chicago and The Woodlands.

Company Description:

• Adcetera is an award-winning, woman-owned, and WBENC-certified agency
• The company offers a distinctively diverse team of innovators, creators, and leaders from around the world
• Adcetera is committed to providing ongoing value to brands, businesses, and communities

Company Specialties:

• Strategy & Insights
• Creative Services
• Digital Marketing
• Performance Media
• Brand Strategy & Development
• New Product Introduction
• Customer Experience
• Animation & 2D/3D/FX
• Content Development
• Photography & Video
• Graphic Design
• Artificial Intelligence
• Digital Experience Platforms
• Website Development & Maintenance
• Analytics & Business Intelligence
• Content Licensing
• Media Strategy & Planning
• Paid Media
• Display & Social Media
• SEO/SEM

Company Website: https://www.adcetera.com/

ASSUMPTION: Adcetera's diverse range of specialties allows the company to offer comprehensive marketing and advertising solutions to its clients.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: The Content Writer/Copywriter will report to the Content Services team and work closely with creative directors, strategists, digital marketers, developers, and other teams

Work Arrangement: On-site, with the possibility of occasional remote work for specific projects or meetings

Growth Opportunities:

• Internal promotion strategy
• Expanding skills and expertise in various industries and markets
• Collaborating with diverse teams to drive innovative and award-winning work

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.

🌍 Location & Work Environment

Office Type: Creative and casual work environment with a focus on collaboration and innovation

Office Location(s): 3000 Louisiana Street, Houston, TX 77006, US; 1490 Research Forest Dr., The Woodlands, TX 77381, US; 750 N State St, Floor 7, Chicago, Illinois 60654, US

Geographic Context:

• Houston, Texas, is a vibrant, multicultural city with a strong economy and a thriving arts and culture scene
• The Woodlands, Texas, is a master-planned community located north of Houston, offering a high quality of life with excellent schools and amenities
• Chicago, Illinois, is a major city with a diverse economy, rich cultural heritage, and a thriving arts and entertainment scene

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands

ASSUMPTION: The work environment at Adcetera is designed to foster creativity, collaboration, and innovation, with a focus on driving growth for clients and providing opportunities for professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the content team and creative director
• Final interview with the director of content services

Key Assessment Areas:

• Creativity and versatility in writing styles and industries
• Ability to maintain distinctive, consistent tone and voice for multiple clients
• Collaboration and communication skills
• Presentation skills and ability to articulate the merits and value of creative work

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include a portfolio showcasing diverse writing styles, industries, and channels
• Prepare examples of your work that demonstrate your ability to create persuasive and effective content
• Research Adcetera and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Content creation, copywriting, advertising, marketing, social media, video, web content, brand activation, brand fluency, subject-matter research, creative collaboration, presentation, creativity, versatility, discipline, technical proficiency, generative AI

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to increase the chances of being selected for an interview.

🛠️ Tools & Technologies

• Windows PCs and Microsoft 365
• Adobe Creative Suite (optional)
• Confluence (optional)
• Generative AI tools

ASSUMPTION: Familiarity with these tools is preferred but not always required, as training may be provided.

👔 Cultural Fit Considerations

Company Values:

• Intelligence-led
• Creatively inspired
• People-powered

Work Style:

• Collaborative and dynamic
• Focused on driving growth for brands
• Committed to providing ongoing value to clients and communities

Self-Assessment Questions:

• How do you maintain distinctive, consistent tone and voice for multiple clients with varying standards and styles?
• How do you approach subject-matter research to develop expertise in various industries and markets?
• How do you collaborate with diverse teams to drive innovative and award-winning work?

ASSUMPTION: Applicants should reflect on these questions and be prepared to discuss their responses during the interview process.

⚠️ Potential Challenges

• Managing tight deadlines and multiple projects simultaneously
• Adapting to different brands, industries, and audiences while maintaining consistent tone and voice
• Working with diverse teams and clients with varying standards and styles
• Keeping up with emerging tools and technologies, such as generative AI

ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to other content writer/copywriter positions but may require more versatility in writing styles, industries, and channels
• Adcetera's diverse range of specialties allows the company to offer more comprehensive marketing and advertising solutions compared to other agencies
• Career paths in this role may include advancement to senior content strategist, creative director, or other leadership positions within the content services team

ASSUMPTION: Applicants should research similar roles and consider how their skills and experience align with the specific requirements and opportunities offered by this position.

📝 Sample Projects

• Developing a social media campaign for a Fortune 50 brand to increase engagement and drive sales
• Creating a series of videos for a startup to showcase its innovative product and connect with its target audience
• Writing web content for a pediatric medical practice to improve its online presence and attract new patients

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them to create persuasive and effective content.

❓ Key Questions to Ask During Interview

• How does the content services team collaborate with other departments to drive growth for clients?
• What opportunities are there for professional development and growth within the content services team?
• How does Adcetera support work-life balance for its employees?
• What is the typical career path for a content writer/copywriter at Adcetera?
• How does Adcetera approach diversity, equity, and inclusion in its hiring and workplace practices?

ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio showcasing diverse writing styles, industries, and channels
• Prepare examples of your work that demonstrate your ability to create persuasive and effective content
• Research Adcetera and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.