Content Writer / Copywriter

📌 Core Information

🔹 Job Title: Content Writer / Copywriter

🔹 Company: Adcetera

🔹 Location: Houston, Texas, United States

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating persuasive and effective content across various platforms
• Collaborating with creative teams to drive engagement and build brands
• Working with diverse clients and industries
• Managing multiple projects and meeting tight deadlines

ASSUMPTION: This role requires a strong balance of creativity and discipline, with the ability to adapt to different brands and industries.

📋 Key Responsibilities

✅ Content Creation: Write persuasive, effective content for ads, collateral, websites, videos, presentations, social media, and more. This includes:

• Social Media: Develop content and creative concepts for paid and organic social media channels
• Video: Help develop concepts and write compelling scripts/treatments for various video projects
• Brand Activation: Support event marketing efforts by creating promotional materials, event descriptions, branded experiences, and scripts for live events or activations
• Web Content: Develop compelling, succinct, SEO-optimized web copy

✅ Editing and Proofreading: Review and refine content to ensure accuracy, clarity, grammar, and adherence to client brand guidelines and industry standards

✅ Brand Fluency: Maintain distinctive, consistent tone and voice for multiple clients with varying standards and styles and divergent audiences

✅ Subject-Matter Research: Develop expertise in industries by learning about trends, audiences, competition, and markets

✅ Creative Collaboration: Work with other writers, designers, strategists, account executives, and clients to drive great work and ensure creative integrity and coherence

✅ Presentation: Confidently present concepts and written work to clients and internal teams, articulating the merits and value of creative work and explaining why you've done what you did

ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively convey ideas and collaborate with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.

Experience: Two or more years in content writing, copywriting, or a similar role (agency experience preferred).

Required Skills:

• Creativity: Find inventive and effective ways to tell stories, solve problems, and capture attention and imagination
• Versatility: Showcase diverse writing styles, industries, and channels, including social media, video, and digital marketing
• Discipline: Be proactive, organized, and flexible, with excellent organizational and time-management skills to manage multiple projects simultaneously and face tight deadlines

Preferred Skills:

• Experience with specific industries or brands
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience with specific industries or brands and fluency in additional languages could provide a competitive edge for this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (Based on industry standards for a Content Writer/Copywriter with 2-5 years of experience in Houston, Texas)

Benefits:

• Discretionary Bonus Plan
• 401(k) Plan
• Full Employee Health Coverage
• Generous Paid Time Off Policy

Working Hours: 40 hours per week, with flexibility for project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Adcetera is an integrated agency focused on driving growth for brands through intelligence-led, creatively inspired, and people-powered strategies.

Company Size: Adcetera has 51-200 employees, providing a mid-sized agency environment where applicants can make a significant impact and grow professionally.

Founded: Adcetera was founded in 1982 and has since grown to become a WBENC-certified, HUB-certified, woman-owned business with offices in Houston, Chicago, and The Woodlands.

Company Description:

• Adcetera is an integrated agency with an obsession to drive growth for brands
• Their team consists of innovators, creators, and leaders from around the world, working together to accomplish award-winning work and provide ongoing value to brands, businesses, and communities
• Adcetera is a privately held, woman-owned business certified by the Women's Business Enterprise National Council (WBENC) and the Historically Underutilized Business (HUB) program

Company Specialties:

• Strategy & Insights
• Creative Services
• Digital Marketing
• Performance Media
• Brand Strategy & Development
• New Product Introduction
• Customer Experience
• Animation & 2D/3D/FX
• Content Development
• Photography & Video
• Graphic Design
• Artificial Intelligence
• Digital Experience Platforms
• Digital Marketing
• Website Development & Maintenance
• Analytics & Business Intelligence
• Content Licensing
• Media Strategy & Planning
• Paid Media
• Display & Social Media
• and SEO/SEM

Company Website: https://www.adcetera.com/

ASSUMPTION: Adcetera's diverse range of specialties allows them to offer comprehensive marketing and advertising services to their clients, providing opportunities for applicants to work on various projects and learn new skills.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career content writers or copywriters looking to gain experience in an agency setting and work with diverse clients.

Reporting Structure: The Content Writer/Copywriter will report to the Content Services team and collaborate with various internal teams, such as creative directors, strategists, digital marketers, developers, and account executives.

Work Arrangement: This is an on-site position, with the primary office located in Houston, Texas. However, Adcetera also has offices in Chicago and The Woodlands, and some flexibility may be available for working remotely for specific projects or events.

Growth Opportunities:

• Working with diverse clients and industries to expand knowledge and skills
• Collaborating with various internal teams to gain exposure to different aspects of the business
• Potential for career progression within the Content Services team or other departments, such as strategy, creative, or account management

ASSUMPTION: Adcetera's mid-sized agency environment offers opportunities for growth and development, as employees can take on new challenges and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Adcetera's offices are modern, collaborative workspaces designed to foster creativity and innovation.

Office Location(s): Houston, Texas (3000 Louisiana Street), The Woodlands, Texas (1490 Research Forest Dr.), and Chicago, Illinois (750 N State St, Floor 7)

Geographic Context:

• Houston is the fourth most populous city in the United States and the largest city in Texas, with a diverse economy driven by industries such as energy, manufacturing, aerospace, and healthcare
• The Woodlands is a master-planned community located about 30 miles north of Houston, offering a suburban environment with easy access to urban amenities
• Chicago is the third most populous city in the United States, with a diverse economy focused on industries such as finance, healthcare, technology, and manufacturing

Work Schedule: The work schedule is typically Monday through Friday, with flexibility for project deadlines and client needs.

ASSUMPTION: Adcetera's office locations provide opportunities for applicants to work in dynamic urban environments or suburban settings, with access to various cultural, recreational, and professional resources.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Content Services team and/or other relevant stakeholders
• Portfolio review and writing assignment
• Final interview with the hiring manager or a panel of decision-makers

Key Assessment Areas:

• Writing samples and portfolio review
• Creativity and problem-solving skills
• Adaptability and brand fluency
• Communication and collaboration skills
• Cultural fit and alignment with Adcetera's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare a diverse portfolio showcasing your writing abilities across various industries, channels, and formats
• Research Adcetera's clients and industry focus to demonstrate your understanding of their business and potential fit

ATS Keywords: Content creation, copywriting, social media, video production, brand activation, web content, editing, proofreading, brand fluency, subject-matter research, creative collaboration, presentation, creativity, versatility, discipline

ASSUMPTION: Adcetera's application process is designed to assess candidates' writing skills, creativity, and cultural fit, with a focus on finding the best fit for their Content Services team.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content management systems (CMS) and marketing automation platforms (e.g., WordPress, HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)

ASSUMPTION: While not explicitly stated, familiarity with industry-standard tools and technologies is expected for this role, as they are essential for creating and managing content across various platforms.

👔 Cultural Fit Considerations

Company Values:

• Strategic: Adcetera values a data-driven approach to decision-making and continuous improvement
• Creative: They foster an environment that encourages innovation, experimentation, and risk-taking
• People: Adcetera prioritizes collaboration, diversity, and inclusion, recognizing that their people are their greatest asset

Work Style:

• Adcetera values a collaborative and inclusive work environment, where employees are encouraged to share ideas and contribute to the creative process
• Their team consists of diverse individuals with unique perspectives and expertise, working together to drive growth and success for their clients
• Adcetera values a work-life balance, offering flexible work arrangements and a generous paid time off policy

Self-Assessment Questions:

• Do you thrive in a collaborative and inclusive work environment, where your ideas and input are valued?
• Are you comfortable working with diverse clients and industries, adapting your writing style and tone to fit their unique brand voices?
• Do you have strong organizational and time-management skills, enabling you to manage multiple projects and meet tight deadlines?

ASSUMPTION: Adcetera's company values and work style emphasize the importance of collaboration, creativity, and a strong work ethic, making it essential for applicants to assess their fit with these cultural aspects.

⚠️ Potential Challenges

• Managing multiple projects and tight deadlines may require strong organizational and time-management skills
• Working with diverse clients and industries may necessitate quick learning and adaptation to new brand voices and writing styles
• The on-site work arrangement may require commuting to one of Adcetera's office locations, which could impact work-life balance for some applicants
• As a mid-sized agency, there may be limited opportunities for career advancement compared to larger organizations

ASSUMPTION: While Adcetera offers a dynamic and collaborative work environment, applicants should be aware of potential challenges related to workload, adaptability, commuting, and career growth opportunities.

📈 Similar Roles Comparison

• Compared to in-house content writer or copywriter roles, this position offers the opportunity to work with diverse clients and industries, gaining exposure to various brand voices and writing styles
• Compared to freelance or independent contractor roles, this position provides a stable work environment, benefits, and the opportunity to collaborate with a multidisciplinary team
• Compared to other agency roles, this position may offer fewer opportunities for career advancement due to Adcetera's mid-sized agency environment

ASSUMPTION: Applicants should consider the unique aspects of this role compared to other content writer or copywriter positions, weighing the benefits and challenges to determine the best fit for their career goals and preferences.

📝 Sample Projects

• Developing a social media campaign for a new product launch, including creative concepts, copy, and visual assets
• Writing a series of blog posts or articles on industry trends and best practices, optimizing for search engines and engaging audiences
• Creating a brand activation event for a client's anniversary, including promotional materials, event descriptions, branded experiences, and scripts for live events or activations

ASSUMPTION: These sample projects illustrate the diverse range of content creation and management tasks that the Content Writer/Copywriter may be responsible for, showcasing the role's creative and strategic aspects.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and collaboration process with other teams, such as creative directors, strategists, and account executives?
• How does Adcetera support the professional development and growth of its content writers and copywriters?
• Can you provide examples of how Adcetera's company values are reflected in the day-to-day work and culture of the Content Services team?
• What are the most challenging aspects of working with diverse clients and industries, and how does Adcetera support its team members in overcoming these challenges?
• How does Adcetera approach work-life balance, and what resources or policies are in place to support employees' well-being and personal growth?

ASSUMPTION: These interview questions are designed to provide insight into Adcetera's work environment, company culture, and support for employee growth and development, helping applicants assess their fit with the organization and the Content Writer/Copywriter role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare a diverse portfolio showcasing your writing abilities across various industries, channels, and formats
• Research Adcetera's clients and industry focus to demonstrate your understanding of their business and potential fit
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.