Content Writer

📌 Core Information

🔹 Job Title: Content Writer

🔹 Company: Charles Stanley

🔹 Location: London, United Kingdom

🔹 Job Type: Full time

🔹 Category: Investment Management

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Collaborating with stakeholders to develop a high-impact content program
• Supporting the Content Manager in implementing a content strategy
• Researching key themes and working with subject matter experts
• Writing engaging content across multiple formats and channels

ASSUMPTION: This role requires a strong understanding of the UK financial services sector and the ability to write for diverse audiences.

📋 Key Responsibilities

✅ Collaborate with stakeholders and marketing colleagues to develop and deliver a high-impact content programme

✅ Support the Content Manager in implementing a content strategy aligned with marketing KPIs and business growth goals

✅ Research key themes and work with subject matter experts to inform content creation

✅ Write engaging content including articles, newsletters, and thought leadership pieces

✅ Ensure content is adapted and amplified across all owned and earned channels

✅ Help maintain and evolve Charles Stanley’s tone of voice and brand guidelines

✅ Stay informed on our products, services, competitors, and industry trends

✅ Ensure all content complies with regulatory standards while remaining creative and engaging

✅ Uphold brand and compliance standards across all communications

ASSUMPTION: The role may require occasional overtime to meet deadlines or support specific projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, English, or a related field

Experience: Proven experience working within a marketing team across multiple disciplines, with a strong understanding of the UK financial services sector

Required Skills:

• Excellent written and verbal English
• Strong research skills
• Ability to write for various audiences, including private clients, pension trustees, and IFAs
• Experience engaging with and influencing senior stakeholders
• Comfortable working independently and collaboratively

Preferred Skills:

• Previous experience in wealth and asset management
• Familiarity with content management systems
• Knowledge of SEO best practices

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is assumed.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Content Writer role with 2-5 years of experience in London)

Benefits:

• 25 days holiday per year, plus bank holidays
• Pension scheme with employer contributions
• Private medical insurance
• Life assurance
• Income protection
• Employee assistance programme
• Flexible working arrangements

Working Hours: Monday to Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break). Flexible working hours may be considered for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Charles Stanley operates in the investment management industry, focusing on wealth management, investment services, and financial planning.

Company Size: Charles Stanley is a mid-sized company with 501-1,000 employees, providing a supportive and collaborative work environment.

Founded: Charles Stanley was founded in 1792 and has since grown to become one of the UK’s leading wealth management firms.

Company Description:

• Charles Stanley offers bespoke investment portfolios and tailored financial advice to individuals, charities, institutions, and professional advisers.
• The company focuses on providing the highest standard of service to its clients, with a network of over 20 offices across the UK.
• Charles Stanley's success is built on its long-standing reputation, expertise, and commitment to client satisfaction.

Company Specialties:

• Discretionary & Advisory Portfolio Management
• Execution-Only Share Dealing
• ISAs & SIPPs
• Corporate & Employee Wealth Management
• Financial Planning
• Fund Management
• Specialist Awards & Damages Services
• Online Execution-Only
• Fiduciary Management
• Model Portfolios

Company Website: http://www.charles-stanley.co.uk

ASSUMPTION: Charles Stanley's focus on client satisfaction and long-standing reputation suggests a strong emphasis on quality and professionalism in its work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-level content writer with 2-5 years of experience, seeking to grow within a well-established organization.

Reporting Structure: The Content Writer will report directly to the Content Manager and collaborate with various stakeholders across the marketing team and other departments.

Work Arrangement: This role is on-site, with the possibility of flexible working arrangements for the right candidate.

Growth Opportunities:

• Progression to a Senior Content Writer or Content Manager role
• Expanding industry knowledge and expertise in wealth management
• Developing leadership and mentoring skills by supporting junior team members

ASSUMPTION: Charles Stanley's size and established reputation suggest ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Charles Stanley's London office is located in a modern, professional building with easy access to public transportation.

Office Location(s): Ropemaker Place, 25 Ropemaker Street, London, EC2Y 9LY, GB

Geographic Context:

• London is a major global financial hub, offering ample opportunities for networking and professional development.
• The City of London, where Charles Stanley's headquarters is located, is a vibrant and bustling district with numerous amenities and attractions.
• The office is conveniently situated near several tube stations, making it easily accessible from various parts of the city.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM - 5:30 PM, with a 30-minute lunch break. Flexible working arrangements may be considered for the right candidate.

ASSUMPTION: The office environment is likely to be professional, collaborative, and focused on client satisfaction, reflecting Charles Stanley's commitment to quality and expertise.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Content Manager
• On-site interview with the Content Manager and other marketing team members
• Final interview with the Head of Marketing or another senior stakeholder

Key Assessment Areas:

• Writing skills and ability to adapt to different styles and tones
• Industry knowledge and understanding of wealth management
• Research skills and ability to work with subject matter experts
• Collaboration and communication skills
• Cultural fit and alignment with Charles Stanley's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Provide examples of your writing work, demonstrating your ability to write for various audiences and adapt to different styles.
• Demonstrate your understanding of the UK financial services sector and Charles Stanley's offerings.
• Prepare questions to ask the interviewer about the role, the team, or the company to show your interest and engagement.

ATS Keywords: Content Writer, Marketing, Financial Services, Wealth Management, Investment Management, Collaboration, Research, Writing, Stakeholder Engagement, Brand Guidelines, Compliance, Regulatory Standards

ASSUMPTION: The application process may take several weeks, depending on the number of candidates and the company's interview schedule.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Content Management Systems (e.g., WordPress, Drupal)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools is not explicitly required but may be beneficial for the role.

👔 Cultural Fit Considerations

Company Values:

• Client-focused
• Expertise-driven
• Collaborative
• Innovative
• Responsible

Work Style:

• Professional and polished
• Collaborative and team-oriented
• Adaptable and responsive to changing priorities
• Results-driven and focused on delivering measurable outcomes
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you have a strong commitment to client satisfaction and a passion for delivering high-quality content?
• Are you comfortable working collaboratively with various stakeholders and subject matter experts?
• Do you have a proactive approach to learning and staying informed about industry trends and regulatory standards?
• Are you able to adapt your writing style to suit different audiences and maintain brand guidelines?

ASSUMPTION: Charles Stanley's values and work style suggest a professional, collaborative, and client-focused work environment.

⚠️ Potential Challenges

• Meeting tight deadlines for content delivery, particularly during busy periods
• Adapting to the diverse writing styles and tones required for different audiences
• Staying up-to-date with industry trends, regulatory changes, and competitor activities
• Managing multiple projects and priorities simultaneously
• Working with senior stakeholders who may have varying expectations and requirements

ASSUMPTION: These challenges can be overcome through strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other content writer roles, this position offers the opportunity to work within a well-established wealth management firm with a strong reputation and extensive client base.
• Industry-specific context: The UK financial services sector is highly regulated, and content must comply with relevant standards and guidelines. This role requires a strong understanding of the sector and its regulatory environment.
• Career path comparison: This role offers opportunities for professional growth and development within a mid-sized company, with potential progression to senior content writer or content manager positions.

ASSUMPTION: This role may offer more opportunities for career progression and industry-specific experience compared to similar roles in other sectors or smaller companies.

📝 Sample Projects

• Developing a series of thought leadership articles on emerging trends in wealth management
• Creating a comprehensive guide to Charles Stanley's investment services for potential clients
• Writing and designing a quarterly newsletter featuring market updates, investment insights, and client success stories

ASSUMPTION: These sample projects demonstrate the range of content creation and adaptation required for this role, from thought leadership pieces to client-facing materials.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Content Manager support the growth and development of the content team?
• What are the most challenging aspects of working in the marketing team at Charles Stanley?
• How does Charles Stanley approach content strategy and planning, and how can this role contribute to its success?
• What opportunities are there for professional development and growth within the marketing team and the company as a whole?

ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, while also providing valuable insights into the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Charles Stanley - Content Writer
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your writing work, demonstrating your ability to write for various audiences and adapt to different styles.
• Research Charles Stanley's offerings, competitors, and industry trends to showcase your understanding of the sector.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.