Content Writer

📌 Core Information

🔹 Job Title: Content Writer

🔹 Company: invygo

🔹 Location: Cairo, Al Qāhirah, Egypt

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 12, 2025

🔹 Experience Level: Mid-career (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting clear, intuitive, and engaging Arabic UX copy for invygo's digital platforms
• Collaborating with cross-functional teams to create user-centered experiences
• Maintaining and evolving invygo's Arabic tone of voice
• Conducting UX research activities to inform copy decisions
• Supporting marketing campaigns with high-quality Arabic content

ASSUMPTION: This role requires a strong understanding of UX principles and the ability to balance multiple projects in a fast-paced environment.

📋 Key Responsibilities

✅ Write, edit, and optimize Arabic UX copy for app flows, onboarding, notifications, microcopy, emails, and landing pages

✅ Collaborate closely with product designers, marketers, product managers, and developers to create user-centered experiences

✅ Maintain and evolve invygo’s Arabic tone of voice, ensuring consistency across all platforms

✅ Translate complex product ideas into simple, user-friendly language

✅ Conduct UX research activities (content testing, surveys, user interviews) when needed to inform copy decisions

✅ Help create UX writing guidelines and standards in Arabic for scalable content practices

✅ Proofread and localize English content into Arabic when necessary, ensuring cultural and linguistic relevance

✅ Support marketing campaigns with high-quality Arabic content aligned with UX principles

ASSUMPTION: This role may require occasional overtime to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: 2-3 years of professional experience in UX writing, content design, or related fields (preferably for digital products/apps)

Required Skills:

• Native Arabic speaker with exceptional writing, editing, and proofreading skills
• Strong professional English communication skills (written and spoken)
• Solid understanding of UX principles, design thinking, and user-centered writing
• Experience working with design tools (e.g., Figma) and content management systems (CMS)
• Ability to balance multiple projects and meet deadlines in a fast-paced environment
• Strong attention to detail, especially regarding grammar, tone, and clarity
• Team player with a collaborative mindset — able to work cross-functionally with marketing, design, and product teams

Preferred Skills:

• Basic understanding of SEO principles as they relate to UX writing
• Experience working with style guides and voice/tone documentation
• Exposure to A/B testing for content optimization
• Knowledge of accessibility best practices for digital content

ASSUMPTION: Candidates with experience in mobile apps, e-commerce, fintech, or mobility sectors will have an advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is EGP 15,000 - 25,000 per month, based on experience and qualifications. This is an estimate and may vary based on market conditions and company performance.

Benefits:

• Competitive salary
• Benefits package
• Career advancement opportunities as invygo expands its global presence

Working Hours: Full-time position with standard office hours (9:00 AM - 5:00 PM, Sunday - Thursday). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: invygo operates in the technology, information, and internet industry, focusing on mobility and car subscription services.

Company Size: invygo is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: invygo was founded in 2018 and has since grown to become a leading car subscription platform operating in Saudi Arabia and the UAE, with an expanding presence in Egypt.

Company Description:

• invygo is a global leader in car subscriptions, empowering customers to go on their terms by providing flexible and financially inclusive paths to car ownership and mid/long-term car access via subscription models across MENA.
• The company aims to create frustration-free mobility for everyone, everywhere, by redefining and simplifying the traditionally complicated journey of car ownership.
• invygo deeply understands its customers—the undaunted strivers who seek balance in life and value every moment, providing them with a trustworthy partner that respects their journey, simplifies their path, and believes in their potential.

Company Specialties:

• Car subscriptions
• Mobility services
• Fintech solutions
• User-centered design

Company Website: invygo.com

ASSUMPTION: invygo's focus on user-centered design and innovation makes it an attractive employer for creative and forward-thinking professionals.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in UX writing or related fields.

Reporting Structure: The Content Writer will report directly to the Marketing Manager and collaborate closely with product designers, marketers, product managers, and developers.

Work Arrangement: This is an on-site position based in Cairo, with standard office hours and occasional overtime as needed.

Growth Opportunities:

• As invygo expands its global presence, there may be opportunities for career advancement within the company.
• The Content Writer may have the chance to grow into a senior role or take on additional responsibilities as the company and team grow.

ASSUMPTION: invygo's rapid growth and expansion provide ample opportunities for career development and advancement.

🌍 Location & Work Environment

Office Type: invygo's Cairo office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a vibrant cultural scene and a growing tech industry.
• The city offers a mix of ancient history and modern amenities, providing a unique living experience.
• Cairo has a Mediterranean climate, with mild winters and hot, dry summers.

Work Schedule: Full-time position with standard office hours (9:00 AM - 5:00 PM, Sunday - Thursday). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Cairo's dynamic tech industry and invygo's collaborative work environment make it an attractive location for UX writers and content designers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Portfolio review and writing test
• Final interview with the Marketing Manager and/or other team members
• Job offer and onboarding

Key Assessment Areas:

• Writing and editing skills
• Understanding of UX principles and user-centered design
• Cultural fit with invygo's values and work environment
• Ability to work collaboratively with cross-functional teams

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio showcasing your best UX writing samples, demonstrating your ability to create clear, intuitive, and engaging copy.
• Be ready to discuss your approach to UX writing, user research, and collaboration with designers and other stakeholders.
• Research invygo's company culture and values to ensure a strong fit and alignment with your personal goals.

ATS Keywords: UX writing, content design, Arabic language, English communication, user-centered writing, design tools, CMS, attention to detail, collaboration, mobile apps, e-commerce, fintech, mobility sectors, SEO principles, A/B testing, accessibility best practices

ASSUMPTION: invygo's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Figma
• Content management systems (CMS)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets)

ASSUMPTION: The required tools and technologies for this role may evolve as invygo's tech stack grows and changes.

👔 Cultural Fit Considerations

Company Values:

• Empowering customers to go on their terms
• Creating frustration-free mobility for everyone, everywhere
• Simplifying the traditionally complicated journey of car ownership

Work Style:

• Collaborative and cross-functional
• User-centered and design-driven
• Dynamic and fast-paced

Self-Assessment Questions:

• Do you share invygo's commitment to empowering customers and creating frustration-free mobility?
• Are you comfortable working in a dynamic, cross-functional team environment?
• Do you thrive in a fast-paced, user-centered design process?

ASSUMPTION: invygo's company culture is built around its mission to empower customers and create frustration-free mobility, making it an attractive workplace for like-minded professionals.

⚠️ Potential Challenges

• Balancing multiple projects and meeting deadlines in a fast-paced environment
• Occasional overtime to support marketing campaigns or project deadlines
• Adapting to invygo's rapid growth and changes in the company's structure and processes
• Working in a cross-functional team environment, requiring strong collaboration and communication skills

ASSUMPTION: These challenges are inherent to invygo's fast-paced, dynamic work environment and can be overcome by proactive, adaptable professionals.

📈 Similar Roles Comparison

• Unlike traditional content writing roles, this position focuses specifically on UX writing and user-centered design for digital platforms.
• Invygo's focus on mobility and car subscription services sets it apart from other companies in the tech and information industry.
• This role offers the opportunity to grow within a rapidly expanding company, with potential career advancement opportunities as invygo expands its global presence.

ASSUMPTION: This role is unique in its focus on UX writing for a mobility-focused tech company, providing a challenging and rewarding opportunity for the right candidate.

📝 Sample Projects

• Revising and optimizing Arabic UX copy for invygo's mobile app onboarding process
• Creating clear and engaging Arabic microcopy for invygo's website and digital touchpoints
• Conducting user interviews and content testing to inform Arabic UX copy decisions for a new marketing campaign

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role, highlighting the importance of user-centered design and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does invygo approach user research and UX design, and how does this role fit into that process?
• What are the most challenging aspects of working at invygo, and how does the company support its employees in overcoming these challenges?
• What opportunities are there for professional growth and development within the company?
• How does invygo ensure a consistent and engaging Arabic tone of voice across all its digital platforms?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, invygo's company culture, and the candidate's fit within the team and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the invygo job portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your best UX writing samples, demonstrating your ability to create clear, intuitive, and engaging copy
• Be ready to discuss your approach to UX writing, user research, and collaboration with designers and other stakeholders during your interview
• Follow up with the invygo HR team one week after submitting your application to confirm receipt and inquire about the next steps in the hiring process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.