Content Writer - Engine by Starling

📌 Core Information

🔹 Job Title: Content Writer - Engine by Starling

🔹 Company: Starling Bank

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-04-23

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Building Engine's brand and proposition through compelling content
• Crafting themes and running the editorial calendar for Engine
• Collaborating with Starling Bank Group’s corporate affairs team
• Evolving brand voice guidelines and providing training on tone of voice
• Measuring content effectiveness and using insights to improve

ASSUMPTION: This role requires a strong background in copywriting within the finance and fintech industry or a SaaS environment. The ideal candidate will have experience in B2B marketing and be able to adapt quickly to a new brand voice.

📋 Key Responsibilities

✅ Write copy for Engine's website, social media, events, and other communications channels to effectively convey the Engine by Starling offering to prospective clients

✅ Craft themes and help run the editorial calendar for Engine, developing concepts across formats and writing thought-leadership articles

✅ Work closely with Starling Bank Group’s corporate affairs team to stay aligned on messaging and content themes, collaborating on relevant pieces of work

✅ Adopt a strategic approach to awards strategy planning, ensuring that every award adds strategic value and that the right stories are entered into the right categories of the right awards

✅ Collaborate with designers to bring new pages of Engine's website to life and refresh old ones, making sure that copy works as hard as it can to illustrate the Engine proposition

✅ Continue to evolve Engine's brand voice guidelines, making sure they’re useful and practical for every part of the business

✅ Use data, such as SEO performance and website statistics, to measure the effectiveness of Engine's content and understand the performance of its output, then using that insight to regularly improve

✅ Run training sessions on tone of voice for other areas in the business, teaching others to write in a clear, human, and jargon-free way, and supporting other members of the business with their writing where necessary

ASSUMPTION: The successful candidate will have a head for strategy, with the foresight to see how their work fits into the bigger picture. They will also be confident at presenting their work and being open to feedback.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field (or equivalent experience)

Experience: 2-5 years of experience in copywriting within the finance and fintech industry or a SaaS environment

Required Skills:

• Proven experience in copywriting, with a strong portfolio showcasing B2B marketing skills
• Ability to demystify and reiterate complex subjects with clear, human, and jargon-free language
• Able to write compelling copy about technical product detail
• Excellent communication and presentation skills
• Strong analytical skills, with the ability to measure and improve content performance

Preferred Skills:

• Experience working in a startup or fast-growing environment
• Familiarity with SEO best practices
• Experience using content management systems (CMS)

ASSUMPTION: While not explicitly stated, a background in B2B marketing and experience with content management systems would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a mid-level content writer in London)

Benefits:

• 33 days holiday, including public holidays
• Extra day’s holiday for your birthday
• Annual leave increased with length of service
• 16 hours paid volunteering time a year
• Salary sacrifice, company enhanced pension scheme
• Life insurance at 4x your salary & group income protection
• Private Medical Insurance with VitalityHealth
• Generous family-friendly policies
• Incentives refer a friend scheme
• Perkbox membership
• Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships, and Electric Vehicle (EV) leasing

Working Hours: Full-time (37.5 hours per week), with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level content writer in London. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Banking & Finance, with a focus on digital banking and fintech solutions

Company Size: Medium (1,001-5,000 employees), offering a well-established yet agile work environment

Founded: 2014, with a mission to revolutionize banking through fast technology, fair service, and honest values

Company Description:

• Starling Bank is a digital bank headquartered in London, with offices in Cardiff, Dublin, Manchester, and Southampton
• It offers a range of personal and business banking services, including current accounts, savings accounts, loans, and money management tools
• Starling is committed to sustainability and responsible banking, with a focus on reducing its carbon footprint and supporting social causes

Company Specialties:

• Mobile banking
• Finance
• Banking as a Service

Company Website: http://www.starlingbank.com

ASSUMPTION: Starling Bank is a well-established digital bank with a strong focus on innovation and customer-centric design. Its subsidiary, Engine, provides Starling's technology to other banks via a Software-as-a-Service (SaaS) proposition.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and development within the Engine by Starling team

Reporting Structure: This role reports directly to the Head of Marketing within the Engine by Starling team

Work Arrangement: Hybrid, with a preference for candidates located within a commutable distance of one of Starling's offices

Growth Opportunities:

• Progression to a senior content role within the Engine by Starling team
• Expansion of responsibilities to include managing a team of content writers
• Opportunities to work on high-impact projects and collaborate with cross-functional teams

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on Engine's brand and success.

🌍 Location & Work Environment

Office Type: Hybrid, with a preference for candidates located within a commutable distance of one of Starling's offices

Office Location(s): London, Cardiff, Dublin, Manchester, and Southampton

Geographic Context:

• London, England, United Kingdom - The role is based in London, with the option to work remotely for up to three days per week
• Starling's offices are located in vibrant, central areas with excellent transport links
• The company offers a flexible, collaborative work environment with a strong focus on employee well-being

Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements available

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial video interview with someone from the BD/Marketing team - 45 minutes
• More in-depth interview with Head of Marketing - 60 minutes
• Final interview with Chief Commercial Officer - 45 minutes

Key Assessment Areas:

• Writing samples and portfolio review
• Cultural fit and alignment with Starling's values
• Problem-solving skills and strategic thinking
• Adaptability and willingness to learn

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of your best work, showcasing your ability to write compelling copy about technical product detail
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Research Starling Bank and Engine by Starling to demonstrate your understanding of the company and its mission

ATS Keywords: Content Writer, Copywriting, B2B Marketing, Brand Development, Editorial Calendar Management, Thought Leadership, Collaboration, Data Analysis, SEO Performance, Training, Communication, Strategic Planning, Technical Writing, Adaptability, Presentation Skills

ASSUMPTION: The interview process is designed to assess the candidate's writing skills, cultural fit, and strategic thinking. Preparation should focus on demonstrating these key competencies.

🛠️ Tools & Technologies

• Content management systems (CMS)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Sketch, Figma, Adobe Creative Suite)

ASSUMPTION: The successful candidate will have experience with content management systems and SEO tools, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Open and inclusive
• Focused on solving real customer problems
• Doing the right thing, even when it’s not always the easy thing

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform your content strategy?
• Do you have a strong sense of curiosity and a desire to learn?

ASSUMPTION: Starling Bank values open and inclusive collaboration, with a strong focus on solving real customer problems and doing the right thing. Candidates should be comfortable working in a fast-paced, data-driven environment and be eager to learn and adapt.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with evolving priorities and deadlines
• Balancing multiple projects and stakeholders with varying needs and expectations
• Adapting to a new brand voice and tone of voice guidelines
• Measuring and improving content performance using data and analytics

ASSUMPTION: The successful candidate will be able to thrive in a fast-paced, dynamic environment and be comfortable working with data to measure and improve content performance.

📈 Similar Roles Comparison

• This role is unique in its focus on building the brand and proposition for Engine by Starling, a SaaS business providing digital banking technology to other banks
• Compared to traditional content writer roles, this position offers a higher level of strategic involvement and the opportunity to shape the brand's voice and tone
• Career progression in this role could lead to senior content roles or management positions within the Engine by Starling team

ASSUMPTION: This role offers a unique opportunity to shape the brand and proposition for Engine by Starling, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing a comprehensive brand voice and tone guide for Engine by Starling
• Creating a thought-leadership article on the future of digital banking and the role of SaaS technology
• Collaborating with designers to refresh the Engine by Starling website, ensuring that copy works as hard as it can to illustrate the Engine proposition

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to work strategically, creatively, and collaboratively to achieve meaningful results.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Engine by Starling in the next 12-24 months, and how can this role help address them?
• How does this role fit into the broader marketing and communications strategy for Engine by Starling?
• What opportunities are there for growth and development within the Engine by Starling team?
• How does Starling Bank support work-life balance and employee well-being?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These interview questions are designed to help the candidate understand the role's strategic importance, growth potential, and alignment with their personal values and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of your best work, showcasing your ability to write compelling copy about technical product detail
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Research Starling Bank and Engine by Starling to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and ask if they need any additional information

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.