📌 Core Information
🔹 Job Title: Content Writer, HSA
🔹 Company: FSAStore.com
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (within the United States)
🚀 Job Overview
Key aspects of this role include:
- Creating and optimizing content for HSA customers and partners
- Writing across platforms, audiences, and formats to deliver helpful, benefit-driven messaging
- Collaborating with design, brand, and marketing teams to ensure consistent tone, voice, and UX
- Staying up-to-date on healthcare benefit trends and translating complex terms into consumer-friendly language
ASSUMPTION: This role requires strong writing, editing, and research skills, as well as a deep understanding of the consumer mindset and healthcare benefits.
📋 Key Responsibilities
✅ Write and edit content that guides consumers through the HSA experience, from learning what an HSA is to making smart purchases with it
✅ Support partner-facing content needs, including toolkits, emails, landing pages, and education materials for TPAs, brokers, and employers
✅ Contribute to eCommerce content strategy by writing product copy, category pages, email campaigns, and educational resources
✅ Collaborate with design, brand, and marketing teams to ensure consistent tone, voice, and UX across content
✅ Help map and improve content across key moments in the HSA customer lifecycle
✅ Stay up to date on healthcare benefit trends and translate complex terms into consumer-friendly language
✅ Maintain and update content in CMS and support ongoing SEO optimization
ASSUMPTION: This role requires a strong understanding of the HSA customer journey and the ability to create engaging, informative content for various audiences.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, or a related field
Experience: Minimum of 2 years of experience writing for digital channels, ideally in B2C, health, finance, or eCommerce
Required Skills:
- Excellent writing, editing, and research skills with attention to detail and brand tone
- Curiosity about the consumer mindset and ability to create content that informs, motivates, and builds trust
- Interest in healthcare, financial wellness, or benefits education is a strong plus
- Familiarity with content strategy, UX writing, or SEO is a bonus
Preferred Skills:
- Experience with content management systems (CMS)
- Knowledge of HTML and CSS
- Fluency in additional languages
ASSUMPTION: Strong writing and research skills are essential for this role, as well as a deep understanding of the consumer mindset and healthcare benefits.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (based on experience and location)
Benefits:
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
Working Hours: Full-time, EST hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation is evaluated on various factors, including experience, skills, internal equity among peers, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services, focusing on tax-free health benefits
Company Size: 51-200 employees, providing a collaborative and flexible work environment
Founded: 2010, with a mission to help everyday consumers and partners benefit better from their tax-free health benefits
Company Description:
- FSAstore.com and HSAstore.com are e-commerce platforms that offer the largest selection of guaranteed FSA and HSA eligible products
- The company provides intuitive educational resources and 24/7 customer service to streamline the intersection of healthcare accounts, technology, and personal finance
- FSAstore.com and HSAstore.com are part of Health-E Commerce, which also includes WellDeserved and Caring Mill
Company Specialties:
- FSA Eligible Products and Services
- FSA Learning Center
- Rx Prescription Processing Service
- FSA Administrator Affiliate Program
- FSA Calculator
Company Website: Health-Ecommerce.com
ASSUMPTION: Health-E Commerce is a well-established company in the wellness and fitness services industry, with a strong focus on tax-free health benefits and e-commerce solutions.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and professional development
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Remote within the United States, with a requirement to work EST hours
Growth Opportunities:
- Potential to grow within the marketing team or explore other opportunities within the company
- Chance to develop skills across content types and strategies
- Opportunity to work on meaningful projects that support both individual consumers and enterprise partners
ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing team and the company as a whole.
🌍 Location & Work Environment
Office Type: Remote (100% remote within the United States)
Office Location(s): United States
Geographic Context:
- The United States has a diverse range of healthcare systems and benefit plans, requiring the content writer to create tailored, relevant content for various audiences
- The remote work environment allows for flexibility and a better work-life balance
- The company's headquarters are in Dallas, TX, but the role can be based anywhere in the United States
Work Schedule: Full-time, with a flexible PTO policy and office closure on all major holidays
ASSUMPTION: The remote work environment and flexible PTO policy allow for a better work-life balance and increased productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Writing and editing skills
- Understanding of the consumer mindset and healthcare benefits
- Cultural fit and alignment with company values
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your writing and editing work, demonstrating your ability to create engaging, informative content
- Prepare for behavioral interview questions that focus on your problem-solving and critical thinking skills
ATS Keywords: Content Writer, HSA, Healthcare Benefits, Consumer Mindset, Writing, Editing, Research, SEO, eCommerce, B2C, UX Writing, Content Strategy
ASSUMPTION: The interview process focuses on assessing the candidate's writing and editing skills, as well as their understanding of the consumer mindset and healthcare benefits.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
ASSUMPTION: The content writer will use various tools and technologies to create, optimize, and manage content for various platforms and audiences.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Focused on helping consumers make the most of their healthcare dollars
- Collaborative: Working together to achieve common goals and support individual growth
- Flexible: Embracing change and adapting to new situations
- Creative: Encouraging innovation and thinking outside the box
- Purposeful: Acting with intention and making a positive impact
Work Style:
- Remote-friendly: Comfortable working independently and collaborating virtually
- Adaptable: Able to pivot and adjust to changing priorities and deadlines
- Proactive: Taking initiative and driving projects forward
- Detail-oriented: Paying close attention to content accuracy, branding, and user experience
Self-Assessment Questions:
- How do you stay up-to-date on healthcare benefit trends and translate complex terms into consumer-friendly language?
- How do you balance creativity and clarity in your writing to deliver helpful, benefit-driven messaging?
- How do you ensure consistent tone, voice, and UX across content when working with multiple teams?
ASSUMPTION: Health-E Commerce values a mission-driven, collaborative, and flexible work environment, with a focus on creativity, purpose, and adaptability.
⚠️ Potential Challenges
- Keeping up with the latest healthcare benefit trends and regulations
- Balancing the needs of various audiences, from individual consumers to enterprise partners
- Managing multiple content projects and deadlines simultaneously
- Working remotely and maintaining productivity in a virtual environment
ASSUMPTION: The content writer must be able to adapt to changing priorities, manage multiple projects, and maintain productivity in a remote work environment.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position focuses specifically on healthcare benefits and HSA customers
- While the role requires strong writing and editing skills, it also demands a deep understanding of the consumer mindset and healthcare benefits
- Career progression may involve moving into a senior content strategist or manager role, with opportunities to lead a team and drive content strategy
ASSUMPTION: This role is unique in its focus on healthcare benefits and HSA customers, requiring a strong understanding of the consumer mindset and healthcare benefits.
📝 Sample Projects
- Creating a comprehensive guide to HSAs for new customers, explaining what an HSA is, how it works, and how to use it effectively
- Developing an email marketing campaign for enterprise partners, highlighting the benefits of using FSAstore.com and HSAstore.com for their employees
- Writing product descriptions and category pages for eCommerce, ensuring consistent branding, SEO optimization, and user-friendly language
ASSUMPTION: These sample projects demonstrate the range of content creation and optimization tasks required for this role, from educational resources to marketing campaigns and eCommerce content.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process and how it aligns with the HSA customer journey?
- How does the content team collaborate with other departments, such as design, brand, and marketing, to ensure consistent messaging and UX?
- What opportunities are there for professional development and growth within the marketing team and the company as a whole?
- How does the company support work-life balance and employee well-being in a remote work environment?
- What are the most significant challenges facing the content team in the coming months, and how can this role help address them?
ASSUMPTION: These interview questions help assess the candidate's understanding of the role, the company, and the content creation process, as well as their fit with the company culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your writing and editing work, demonstrating your ability to create engaging, informative content
- Prepare for behavioral interview questions that focus on your problem-solving and critical thinking skills
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
