Content Writer Marathi

📌 Core Information

🔹 Job Title: Content Writer Marathi

🔹 Company: Lokal App

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-Time

🔹 Category: Content Writing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Remote (India only)

🚀 Job Overview

Key aspects of this role include:

• Crafting engaging content in Marathi for a local audience
• Collaborating with marketing and product teams to maintain consistent messaging
• Staying updated with current affairs and local trends
• Working with push notifications to enhance user engagement

ASSUMPTION: This role requires a strong command of the Marathi language and a deep understanding of local culture and trends to create relevant and engaging content.

📋 Key Responsibilities

✅ Write and edit blog posts, articles, and social media updates in Marathi

✅ Conduct research to ensure content accuracy and relevance

✅ Collaborate with cross-functional teams to maintain consistent brand voice

✅ Stay updated with current affairs and local trends to create timely content

✅ Work with push notifications to enhance user engagement and drive app usage

ASSUMPTION: The role may require occasional weekend work to cover breaking news or events.

🎯 Required Qualifications

Education: Bachelor’s degree in Journalism, Mass Communication, or a related field

Experience: 0-2 years of experience in content writing or a related field

Required Skills:

• Excellent written, verbal, and comprehension skills in Marathi
• Strong research and attention to detail skills
• Ability to meet tight deadlines and work independently
• Familiarity with push notifications and their role in user engagement
• Proficiency in using content management systems (CMS)

Preferred Skills:

• Fluency in additional Indian languages
• Experience with SEO best practices
• Knowledge of content analytics and metrics

ASSUMPTION: While not explicitly stated, a strong understanding of SEO best practices and content analytics would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 3-5 lakhs per annum (Estimated based on industry standards for entry-level content writers in Hyderabad)

Benefits:

• Private Health Insurance
• Work From Home
• Training & Development

Working Hours: Full-time (40 hours/week) with flexible hours and occasional weekend work as needed

ASSUMPTION: The salary range is estimated based on industry standards for entry-level content writers in Hyderabad. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Lokal App operates in the technology and internet industry, focusing on hyperlocal social media platforms for India.

Company Size: Lokal App is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Lokal App was founded in 2018, with a mission to strengthen hyperlocal communities by enabling users to share, interact, and transact in their regional language.

Company Description:

• Lokal App is a hyperlocal social media platform for India, available in multiple regional languages, including Kannada, Telugu, Tamil, Malayalam, and Marathi.
• The app provides users with access to hyperlocal information such as daily commodity prices, local jobs, real estate, matrimonial services, local business advertorials, and classifieds.
• Lokal App has achieved unmatched user density in deep tier 2 & 3 locations in India, with 10 million downloads and a presence in over 100 districts across South India.

Company Specialties:

• Hyperlocal content and services
• Regional language support
• User engagement and community building

Company Website: getlokalapp.com

ASSUMPTION: Lokal App's focus on regional languages and hyperlocal content makes it an attractive option for candidates interested in connecting with local communities and creating impactful content.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth as the company expands its user base and services.

Reporting Structure: The Content Writer Marathi will report directly to the Content Manager or a similar role within the marketing department.

Work Arrangement: This role is remote, with a requirement to work from India. Occasional on-site meetings or events may be required.

Growth Opportunities:

• Expanding content offerings to new regions and languages
• Developing specialized content verticals (e.g., politics, sports, entertainment)
• Advancing to a senior content role or management position

ASSUMPTION: As Lokal App continues to grow and expand its user base, there will be ample opportunities for the Content Writer Marathi to take on more responsibilities and advance their career.

🌍 Location & Work Environment

Office Type: Remote work, with occasional on-site meetings or events

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital city of Telangana, with a population of over 4 million people.
• The city is known for its rich history, cultural diversity, and thriving technology industry.
• Hyderabad offers a mix of traditional and modern amenities, with a lower cost of living compared to other major Indian cities.

Work Schedule: Full-time (40 hours/week) with flexible hours and occasional weekend work as needed

ASSUMPTION: Hyderabad's vibrant culture and lower cost of living make it an attractive location for content writers looking to balance work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Writing test or assignment
• Final round interview with the hiring manager

Key Assessment Areas:

• Language proficiency in Marathi
• Writing skills and style
• Research and attention to detail
• Cultural awareness and understanding of local trends

Application Tips:

• Tailor your resume and cover letter to highlight your Marathi language skills and relevant writing experience.
• Provide examples of your previous work, if available, to showcase your writing style and ability to meet tight deadlines.
• Demonstrate your understanding of Lokal App's mission and how your skills align with the company's goals.

ATS Keywords: Content Writing, Marathi, Local Content, Current Affairs, Push Notifications, Collaboration, Marketing, Engagement, Blogging, Article Writing

ASSUMPTION: Lokal App's hiring process is designed to assess candidates' language skills, writing abilities, and cultural awareness, with a focus on finding the best fit for the company's mission and values.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress or similar platforms
• Google Docs or Microsoft Word for writing and editing
• Social media management tools (e.g., Hootsuite, Buffer) for scheduling updates
• SEO tools (e.g., SEMrush, Ahrefs) for optimizing content for search engines

ASSUMPTION: The Content Writer Marathi will be expected to use various tools and technologies to streamline their workflow and improve content quality.

👔 Cultural Fit Considerations

Company Values:

• Community-focused
• Innovative and user-centric
• Collaborative and inclusive

Work Style:

• Adaptable and responsive to changing user needs
• Results-driven and deadline-oriented
• Collaborative and open to feedback

Self-Assessment Questions:

• How do you stay updated with current affairs and local trends in Marathi-speaking communities?
• Can you provide an example of a time when you had to adapt your writing style to suit a specific audience or platform?
• How do you approach working with cross-functional teams to maintain consistent brand messaging?

ASSUMPTION: Lokal App values candidates who are passionate about connecting with local communities, adaptable, and committed to creating high-quality content that resonates with users.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of local news and trends
• Balancing multiple content priorities and deadlines
• Occasional weekend work to cover breaking news or events
• Adapting to a remote work environment and maintaining productivity

ASSUMPTION: The Content Writer Marathi may face challenges related to the fast-paced nature of local news and the need to balance multiple content priorities. However, these challenges can be overcome with strong time management skills and a commitment to staying organized.

📈 Similar Roles Comparison

• Unlike traditional media outlets, Lokal App focuses on hyperlocal content and user engagement, making this role unique in its focus on connecting with local communities.
• Content writers in other industries may not have the same level of direct impact on user engagement and community building as this role.
• As Lokal App continues to grow, there may be opportunities for the Content Writer Marathi to take on more responsibilities and advance their career within the company.

ASSUMPTION: While there may be similarities between this role and content writing positions in other industries, the focus on hyperlocal content and user engagement makes this role unique and an attractive opportunity for candidates interested in connecting with local communities.

📝 Sample Projects

• Developing a series of blog posts on local events and trends in Marathi
• Creating engaging social media updates that drive user engagement and app downloads
• Collaborating with the marketing team to create targeted content campaigns for specific user segments

ASSUMPTION: The Content Writer Marathi will have the opportunity to work on a variety of projects that showcase their writing skills and ability to connect with local communities.

❓ Key Questions to Ask During Interview

• How does Lokal App ensure that its content remains relevant and engaging to its users?
• Can you describe the team structure and how the Content Writer Marathi will collaborate with other departments?
• What opportunities are there for professional growth and development within the company?
• How does Lokal App measure the success of its content, and how will my performance be evaluated?
• What is the company's approach to work-life balance, especially for remote workers?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your Marathi language skills and relevant writing experience
• Provide examples of your previous work, if available, to showcase your writing style and ability to meet tight deadlines
• Prepare for a writing test or assignment as part of the interview process
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.