Content Writer - Poker & Casino

📌 Core Information

🔹 Job Title: Content Writer - Poker & Casino

🔹 Company: WPT Global

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Entertainment Providers

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Creating persuasive promotional copy and high-performing SEO content for poker and casino platforms
• Writing for CRM, blogs, guides, and collaborating with various teams to ensure brand consistency
• Splitting time between promotional content (CRM, bonus pages, in-app messaging) and SEO-focused content (blogs, guides, landing pages)
• Applying poker expertise to create authentic and credible content tailored to the player community

ASSUMPTION: This role requires a strong background in gambling content and a deep understanding of both poker and casino to create engaging and effective content.

📋 Key Responsibilities

✅ Promotional Content (50%)

• Write conversion-driven content for CRM emails, bonus pages, landing pages, and in-app messages
• Collaborate with Marketing, Product, and Design teams to create clear and compelling copy across various touchpoints
• Ensure brand tone and voice consistency across all touchpoints

✅ SEO Content (50%)

• Write evergreen and optimised blog articles, guides, and landing pages
• Update and refresh existing content to improve rankings and user engagement
• Understand and apply SEO tools like SEMrush to enhance content effectiveness
• Monitor SERP trends and competitor strategies to stay ahead
• Work closely with the SEO team to align with the broader content strategy
• Support localisation and regional adaptation of content as needed

✅ Poker Expertise

• Use in-depth knowledge of poker to produce authentic and credible content tailored to the player community
• Collaborate on poker-specific campaigns and contribute to long-form evergreen content that reflects the game’s depth and nuance
• Demonstrate genuine experience playing poker, not just casually with friends

ASSUMPTION: The role requires a balance of creativity, research, and collaboration to produce high-quality content that resonates with players and drives platform performance.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Communications, or a related field (or equivalent experience)

Experience: Proven experience writing iGaming or gambling content (poker and casino) for at least 2-5 years

Required Skills:

• Native-level English writing and editing skills
• Demonstrated understanding of SEO best practices and content strategy
• Experience writing for CRM, promotions, and digital campaigns
• Sharp attention to detail and ability to meet tight timelines with high-quality output
• Self-motivated, organised, and confident managing multiple tasks simultaneously

Preferred Skills:

• Experience as a recreational or professional poker player

ASSUMPTION: While a degree is preferred, equivalent experience and a strong portfolio will also be considered.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per year (Based on industry standards for similar roles and experience levels)

Benefits:

• Competitive Salary
• Quarterly Performance Reviews leading to bonuses
• Uncapped Bonuses for top performers
• Fully Remote Role with no fixed hours
• Conference & Event Attendance
• Company Meet-ups
• Tech Setup Budget for home office equipment
• Monthly L&D Hours for skill development
• Empathetic Culture with care and understanding

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in the UK. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: WPT Global operates in the entertainment industry, specifically focusing on online poker and casino games.

Company Size: WPT Global is a mid-sized company with 51-200 employees, providing a balance between a startup-like environment and established processes.

Founded: WPT Global was founded in 2022, making it a relatively new player in the online gaming market.

Company Description:

• WPT Global is the online presence of the World Poker Tour, offering a large cash poker network with tens of thousands of players worldwide
• The company prioritises security and fairness in its operations
• WPT Global is a fully-remote organisation, with employees working from various locations globally

Company Specialties:

• Online poker and casino games
• Poker tournaments and events
• Gambling content creation and marketing

Company Website: wptglobal.com

ASSUMPTION: WPT Global's remote work culture allows for greater flexibility and diversity in hiring, attracting talent from various backgrounds and locations.

📊 Role Analysis

Career Level: This role is suitable for mid-level content writers with 2-5 years of experience in iGaming or gambling content creation.

Reporting Structure: The Content Writer will report directly to the Head of Content and collaborate with various teams, including Marketing, Product, Design, and SEO.

Work Arrangement: This is a fully remote, work-from-anywhere position with no fixed hours, offering a high degree of flexibility.

Growth Opportunities:

• As WPT Global continues to grow, there may be opportunities for the Content Writer to take on more responsibilities or move into management roles
• The company offers monthly L&D hours to help employees develop their skills and advance their careers

ASSUMPTION: The fully remote work arrangement and flexible hours allow for a better work-life balance, potentially attracting more candidates and improving employee satisfaction.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A (Remote work from anywhere)

Geographic Context:

• The United Kingdom has a thriving online gaming industry, with a large player base and numerous competitors
• The remote work arrangement allows candidates to live and work from anywhere in the UK or beyond
• The time zone (GMT) is suitable for collaboration with teams and players worldwide

Work Schedule: Flexible, with no fixed hours. Employees are expected to manage their time effectively and meet project deadlines.

ASSUMPTION: The fully remote work environment may require strong self-motivation, time management, and communication skills to succeed in the role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Content test or assignment
• Interview with the Head of Content and/or other team members
• Final decision and offer

Key Assessment Areas:

• Writing skills and style
• Understanding of poker and casino games
• SEO knowledge and content strategy
• Cultural fit and alignment with company values
• Ability to work remotely and manage time effectively

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in iGaming or gambling content creation
• Include a portfolio of your best work, showcasing your writing skills and understanding of poker and casino games
• Prepare for the content test or assignment by brushing up on your SEO knowledge and familiarising yourself with WPT Global's brand voice and tone
• Research WPT Global's company culture and values to ensure a good fit

ATS Keywords: Poker, Casino, Content Writer, iGaming, Gambling, SEO, CRM, Promotional Content, Digital Campaigns, Attention to Detail, Time Management, Collaboration, Content Strategy, Localisation, Research, Editing, Creativity, Self-Motivation

ASSUMPTION: The application process may vary depending on the volume of applicants and the specific needs of the hiring team.

🛠️ Tools & Technologies

• Content Management System (CMS) for publishing and managing content
• SEO tools like SEMrush or Ahrefs for keyword research and tracking rankings
• Project management tools for collaboration and task tracking (e.g., Asana, Trello, or Jira)
• Communication and collaboration tools for remote work (e.g., Slack, Microsoft Teams, or Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's familiarity with certain platforms.

👔 Cultural Fit Considerations

Company Values:

• Global: Embrace diversity and inclusion, fostering a global mindset
• Ambitious: Strive for excellence and continuous improvement
• Responsible: Act with integrity and prioritise player safety and fairness
• Collaborative: Work together to achieve common goals and drive success

Work Style:

• Self-motivated and organised, with strong time management skills
• Adaptable and comfortable working in a remote, dynamic environment
• Collaborative and open to feedback, with strong communication skills

Self-Assessment Questions:

• Do you have a genuine passion for poker and casino games?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a collaborative environment and enjoy working with diverse teams?

ASSUMPTION: Cultural fit is essential for success in this role, as the Content Writer will need to work effectively with various teams and understand the company's brand voice and tone.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-changing online gaming industry
• Balancing multiple projects and deadlines while working remotely
• Maintaining a strong work-life balance in a flexible, fully remote environment
• Adapting to a new company culture and learning the specific needs of the poker and casino player community

ASSUMPTION: These challenges can be overcome with strong self-motivation, time management, and communication skills, as well as a genuine passion for poker and casino games.

📈 Similar Roles Comparison

• This role is unique in its focus on poker and casino content, requiring a strong understanding of both games and their respective communities
• Compared to other content writer roles, this position offers a higher degree of specialisation and the opportunity to work with a well-known brand in the online gaming industry
• Career progression may include moving into management roles or specialising in specific areas of content creation, such as long-form evergreen content or poker-specific campaigns

ASSUMPTION: This role offers a unique opportunity for content writers with a passion for poker and casino games to create engaging and effective content for a large and diverse player community.

📝 Sample Projects

• Creating a series of blog posts on poker strategy, tailored to different skill levels and player types
• Writing promotional copy for a new casino game launch, highlighting its unique features and benefits
• Developing a comprehensive guide to poker terminology, designed to help new players understand the game's intricacies

ASSUMPTION: These sample projects demonstrate the range of content creation tasks the Content Writer may be responsible for, from informative and engaging blog posts to persuasive promotional copy.

❓ Key Questions to Ask During Interview

• Can you describe the company's content strategy and how this role fits into it?
• How does the Content Writer collaborate with other teams, such as Marketing, Product, and Design?
• What are the most important qualities for success in this role, particularly in a remote work environment?
• How does WPT Global support the professional development and growth of its employees?
• What are the key challenges facing the online poker and casino industry, and how does WPT Global address them?

ASSUMPTION: These interview questions help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in iGaming or gambling content creation
• Prepare a portfolio of your best work, showcasing your writing skills and understanding of poker and casino games
• Prepare for the content test or assignment by brushing up on your SEO knowledge and familiarising yourself with WPT Global's brand voice and tone
• Follow up with the hiring team one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.