- Job Title: Content Writer (US)
- Company: Wing Assistant
- Location: Columbus, Ohio, United States
- Job Type: Full-time, Remote
- Category: Content Creation & Strategy
- Date Posted: May 5, 2025
- Experience Level: 2-5 years
- Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for various platforms
- Managing content publishing schedules
- Collaborating with designers and marketing teams
- Developing content strategies to improve ranking scores
*ASSUMPTION:* This role requires a strong focus on creating high-quality content that resonates with audiences and drives engagement.
📋 Key Responsibilities
- ✅ Write content for blogs, articles, website pages, social media posts, email newsletters, ads, brochures, white papers, case studies, etc.
- ✅ Upload written content and manage publishing schedules
- ✅ Gather information about trends and industry-related topics in articles, interviews, and videos
- ✅ Moderate conversations in social media groups according to set etiquette
- ✅ Develop a scheduling sequence to publish content on all platforms and propose promotional activities
- ✅ Coordinate with designers for illustrations and the marketing team to develop content
- ✅ Collaborate on generating ideas for new content or updating existing ones
- ✅ Create email sequences and send personalized pitches
- ✅ Conduct general administration
- ✅ Develop a content strategy to improve ranking scores and analyze promotion activities used by competitors
- ✅ Ad hoc tasks
*ASSUMPTION:* This role requires a proactive approach to staying updated with industry trends and a strong ability to multitask and manage time effectively.
🎯 Required Qualifications
- Education: Bachelor's degree in any field or a certified course in marketing or business
- Experience: Proven content writing or copywriting experience (2-5 years)
- Required Skills:
- Excellent English communication skills, both written and verbal (at least C1 level)
- Solid organizational and time management skills
- Knowledgeable in layouts, typography, print, and web design
- Experienced with Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
- Working knowledge of content management systems
- Preferred Skills:
- Familiarity with SEO best practices
- Experience with project management tools (e.g., Asana, Trello, Monday.com)
- Knowledge of HTML and CSS
*ASSUMPTION:* Candidates with a strong portfolio showcasing their versatility in content creation and a proven track record in driving engagement will be highly competitive.
💰 Compensation & Benefits
- Salary Range: $3,700 - $6,300 a month (based on experience level)
- *ASSUMPTION:* This salary range is competitive for the content writing role in the US, considering the experience level required.
- Benefits:
- Performance Incentives
- Job Security and Stability
- Paid Training
- Inclusive Culture
- Upskilling Opportunities
- 100% Work-From-Home
- Exceptionally Supportive Team
- Opportunities for Career Growth
- Fun Work Environment
- Holiday & Overtime Pay
- Working Hours: US work hours (20-40 hours per week)
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for content writers with 2-5 years of experience working remotely in the US.
📌 Applicant Insights
🔍 Company Context
- Industry: Internet Marketplace Platforms
- Company Size: 1,001-5,000 employees
- Founded: 2018
- Company Description: Wing provides small businesses, startups, execs, and enterprises with the top 1% of remote talent to take over recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc. Wing is your incredible, yet super affordable, team member to whom you can delegate excess work while you do the important things to grow your business.
- Company Specialties: Internet, Personal Assistance, Virtual Assistance, Data Entry, Spreadsheet Management, Outbound Communication, Inbound Communication, Planning, CRM Management, Concierge Services, Calendaring, Scheduling, File Management, Purchases, CRM, Employee Onboarding, Sales Calling, SDRs, and Social Media Management
*ASSUMPTION:* Wing Assistant is a growing company that offers a wide range of virtual assistance services, making it an attractive option for candidates seeking remote work opportunities.
📊 Role Analysis
- Career Level: Mid-level
- Reporting Structure: This role reports directly to the Marketing Manager
- Work Arrangement: Remote (US only)
- Growth Opportunities:
- Potential career progression into senior content roles or management positions
- Opportunities to work on diverse projects and gain exposure to various aspects of content creation and strategy
*ASSUMPTION:* This role offers strong growth potential for candidates looking to advance their careers in content creation and strategy.
🌍 Location & Work Environment
- Office Type: Remote (100% work-from-home)
- Office Location(s): Columbus, Ohio, United States
- Geographic Context: Columbus, Ohio, is a vibrant city with a growing tech industry, offering a high quality of life and affordable cost of living compared to other major US cities.
- Work Schedule: US work hours (20-40 hours per week)
*ASSUMPTION:* The remote work arrangement allows for a flexible work-life balance, while the central location in Columbus, Ohio, provides easy access to urban amenities and a strong professional network.
💼 Interview & Application Insights
- Typical Process: Application review → Assessment → Phone screen → Technical test → Final interview
- Key Assessment Areas: English communication skills, content creation skills, time management, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your content creation skills and experience
- Showcase your portfolio with diverse content samples
- Prepare for the technical test by brushing up on your content management system and SEO knowledge
*ASSUMPTION:* The interview process is designed to evaluate candidates' technical skills, communication abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress, HubSpot, or similar)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, Monday.com)
- SEO tools (e.g., SEMrush, Ahrefs, or similar)
- Social media management platforms (e.g., Hootsuite, Buffer, or similar)
*ASSUMPTION:* Familiarity with these tools and technologies will be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
- Company Values: Inclusive, Supportive, Fun, Growth-oriented, and Affordable
- Work Style: Collaborative, Creative, Adaptable, and Results-driven
- Self-Assessment Questions:
- How do you align with Wing Assistant's company values?
- How comfortable are you working remotely and managing your time effectively?
- How well do you work in a collaborative environment, and how do you handle feedback?
*ASSUMPTION:* Candidates who demonstrate a strong fit with Wing Assistant's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing time effectively while working remotely
- Staying up-to-date with industry trends and best practices
- Collaborating with designers and marketing teams across different time zones
- Adapting to a fast-paced, growing company environment
*ASSUMPTION:* These challenges can be overcome with strong time management skills, proactive learning, effective communication, and a willingness to adapt to change.
📈 Similar Roles Comparison
- Content Strategist: Focuses more on content planning and strategy, with less emphasis on day-to-day content creation
- Copywriter: Specializes in creating persuasive copy for marketing materials, with less focus on content for various platforms
- Marketing Coordinator: Oversees content creation and marketing campaigns, with less focus on day-to-day content creation
*ASSUMPTION:* This role combines elements of content strategy, copywriting, and marketing coordination, making it a unique opportunity for candidates interested in a multifaceted content role.
📝 Sample Projects
- Developing a content strategy to improve search engine rankings for a client's website
- Creating a series of blog posts on industry trends and best practices
- Designing and implementing a social media campaign to promote a new product launch
- Moderating a social media group focused on industry-related topics and engaging with members
*ASSUMPTION:* These sample projects demonstrate the diverse range of content creation and strategy tasks that candidates can expect to undertake in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall content strategy?
- What are the most significant challenges facing the content team currently, and how can this role help address them?
- How does Wing Assistant support the professional development of its content team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Wing Assistant measure the success of its content efforts, and how will this role contribute to those metrics?
*ASSUMPTION:* Asking these questions will help candidates better understand the role's context, expectations, and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.lever.co/getwingapp/44f818e0-c6b2-4f3b-b660-af90f4133f91)
- Tailor your resume and cover letter to highlight your content creation skills and experience
- Prepare a portfolio showcasing your diverse content samples
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
