📌 Core Information
🔹 Job Title: Contract Copywriter
🔹 Company: Chegg Inc.
🔹 Location: Remote (CA, NY)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (Remote & On-site)
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling copy for various marketing channels
- Collaborating with cross-functional teams to develop creative concepts
- Driving engagement, conversion, and brand loyalty through innovative writing
- Adapting writing style and tone to fit project requirements and target audiences
- Working in a fast-paced, deadline-driven environment and managing multiple projects simultaneously
ASSUMPTION: This role requires a strong focus on creativity, collaboration, and adaptability to succeed in a dynamic marketing environment.
📋 Key Responsibilities
✅ Develop creative concepts and copy for digital advertising campaigns across various platforms
✅ Write compelling ad copy, headlines, and CTAs that drive clicks, conversions, and ROI
✅ Create engaging and personalized email content for customer acquisition, retention, and re-engagement campaigns
✅ Develop email subject lines, body copy, and CTAs that drive opens, clicks, and conversions
✅ Work closely with marketing teams to develop integrated marketing campaigns that align with Chegg's brand voice and objectives
✅ Conceptualize and execute campaign messaging across multiple channels
✅ Support internal teams with copywriting needs for projects such as landing pages, product descriptions, social media posts, and promotional materials
ASSUMPTION: The ideal candidate will have a passion for storytelling, a deep understanding of audience psychology, and strong editing and proofreading skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or related field
Experience: 4+ years of experience in copywriting, preferably in a marketing or advertising agency
Required Skills:
- Excellent writing, editing, and proofreading skills with impeccable attention to detail
- Strong understanding of digital marketing principles and best practices
- Ability to work effectively in a fast-paced, deadline-driven environment and manage multiple projects simultaneously
- Strong collaboration and communication skills, with the ability to effectively communicate ideas and feedback to cross-functional teams
Preferred Skills:
- Advertising agency experience
ASSUMPTION: While not explicitly stated, having experience with CRM/email marketing software and familiarity with A/B testing would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Estimated, based on industry standards for mid-level copywriters in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Chegg services
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range is an estimate based on industry standards for mid-level copywriters in the United States. The actual salary may vary depending on factors such as experience, location, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Chegg operates in the higher education industry, focusing on providing affordable textbook rental options and various learning support services to students.
Company Size: Chegg is a mid-sized company with 1,001-5,000 employees, offering a collaborative and dynamic work environment.
Founded: Chegg was founded in 2000 and has since expanded its offerings to support students beyond their college experience.
Company Description:
- Chegg provides individualized learning support to students through various services, including textbook rentals, online learning platforms, internships, and more.
- The company aims to lower financial concerns for students by modernizing their learning experience.
- Chegg is committed to creating a diverse, inclusive, and supportive work environment for its employees.
Company Specialties:
- E-commerce and higher education
- Student-focused learning support services
- Affordable textbook rental options
Company Website: Chegg.com
ASSUMPTION: Chegg's focus on student success and affordability sets it apart from other companies in the higher education industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The copywriter will report directly to the Brand and Creative Marketing Manager.
Work Arrangement: This role is hybrid, with a mix of remote and on-site work. The specific work arrangement may vary depending on the project and team needs.
Growth Opportunities:
- Potential advancement to Senior Copywriter or Creative Director roles
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on diverse projects and campaigns across various marketing channels
ASSUMPTION: Chegg's focus on employee development and growth provides ample opportunities for copywriters to expand their skills and advance their careers.
🌍 Location & Work Environment
Office Type: Chegg's headquarters is located in Santa Clara, CA, with additional offices in New Delhi, India, and remote work options available.
Office Location(s): 3990 Freedom Circle, Santa Clara, CA 95054, US; 401 Corporate One, Jasola District Centre, Jasola, New Delhi, Delhi 110025., 401, 4th floor Bani Building, New Delhi, Delhi 110025, IN
Geographic Context:
- The United States, particularly California, is a major market for higher education and student services.
- India is an emerging market for Chegg, with a growing presence in the higher education industry.
- Remote work options allow for greater flexibility and a wider talent pool.
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while also expanding the talent pool for Chegg to consider.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Portfolio review and writing test
- In-person or video interview with the Brand and Creative Marketing Manager
- Final decision and offer
Key Assessment Areas:
- Writing samples and portfolio quality
- Creativity and conceptual thinking
- Understanding of Chegg's brand voice and marketing objectives
- Communication and collaboration skills
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a writing sample or portfolio piece that demonstrates your ability to craft compelling copy for various marketing channels
- Research Chegg's brand and marketing objectives to show your understanding of the company and its goals
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company
ATS Keywords: Copywriter, Digital Marketing, Email Marketing, Campaign Development, Conceptualization, Collaboration, Communication, Marketing Strategy, Advertising Agency, CRM/Email Marketing, A/B Testing
ASSUMPTION: Chegg's hiring process is designed to assess the candidate's creativity, communication skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator)
- Microsoft Office Suite (Word, PowerPoint)
- CRM/Email marketing software (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard tools and software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Student-focused
- Innovative
- Collaborative
- Diverse and inclusive
Work Style:
- Dynamic and fast-paced
- Creative and innovative
- Collaborative and team-oriented
- Flexible and adaptable
Self-Assessment Questions:
- Do you have a passion for storytelling and a deep understanding of audience psychology?
- Are you comfortable working in a fast-paced, deadline-driven environment and managing multiple projects simultaneously?
- Do you thrive in a collaborative and dynamic work environment, and are you able to effectively communicate ideas and feedback to cross-functional teams?
ASSUMPTION: Chegg values candidates who are passionate about their work, creative and innovative thinkers, and strong collaborators.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting writing style and tone to fit various project requirements and target audiences
- Working in a fast-paced, dynamic marketing environment
- Balancing remote work and on-site collaboration
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to in-house copywriter roles, this position offers the opportunity to work on a wider range of projects and campaigns
- Advertising agency experience is preferred, as it provides exposure to various clients and industries
- Career progression may be faster in an agency setting, but in-house roles offer greater stability and long-term growth potential
ASSUMPTION: The ideal candidate will have experience in both agency and in-house settings, allowing them to leverage the strengths of each environment.
📝 Sample Projects
- Developing a digital advertising campaign for Chegg's textbook rental service, targeting college students
- Creating engaging email content for a customer retention campaign, focusing on personalized messaging and segmentation
- Conceptualizing and executing a marketing campaign for Chegg's online learning platform, Thinkful, targeting non-traditional students
ASSUMPTION: These sample projects demonstrate the variety of work and the need for adaptability in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Chegg?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does Chegg support the professional development and growth of its copywriters?
- What is the typical career path for a copywriter at Chegg, and what opportunities exist for advancement?
- How does Chegg balance remote work and on-site collaboration to maintain a cohesive and productive work environment?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Chegg's career page
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a writing sample or portfolio piece that demonstrates your ability to craft compelling copy for various marketing channels
- Research Chegg's brand and marketing objectives to show your understanding of the company and its goals
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
