Based on the provided job listing, here's the following the specified format:
π Core Information
- Job Title: (Contract) Influencer Recruitment & Acquisition Specialist - Myprotein Japan
- Company: THG
- Location: Tokyo, TΕkyΕ, Japan
- Job Type: Contract
- Category: Marketing
- Date Posted: 2025-04-09T10:33:53Z
- Experience Level: 2-5 years
- Remote Status: On-site/Hybrid
- Working Hours: 40 hours per week
ποΈ Key Aspects of the Role
1. Identify, approach, and onboard influencer candidates in the Japanese market to enhance brand awareness and engagement.
2. Execute strategic outreach to achieve monthly influencer acquisition targets.
3. Manage influencer relationships under clear KPIs and budget constraints.
4. Handle onboarding processes including product sample shipping and brand guideline explanation.
5. Register and update influencer information in internal systems.
6. Track performance metrics (engagement rate, reach, sales, etc.) and measure ROI.
7. Monitor and manage influencer risks to ensure brand safety.
8. Provide regular reporting in English (KPI achievement and budget execution status).
9. Develop influencer utilization strategies in collaboration with the marketing team.
π Job Overview
The Influencer Recruitment & Acquisition Specialist - Japan role focuses on finding, approaching, and onboarding optimal influencer candidates across various social media platforms, including YouTube, TikTok, and Instagram, to enhance brand awareness and engagement. This role requires a strategic approach and negotiation skills for influencer acquisition, as well as the ability to execute tasks based on clear KPIs and budget management skills.
Assumption: This role requires a strong understanding of the influencer marketing landscape, with a focus on the Japanese market. The ideal candidate will have experience working with influencers in the fitness, health, and nutrition fields, with a deep understanding of major social media platforms and the influencer ecosystem.
π Key Responsibilities
- Research and discover influencer candidates in fitness, health, and nutrition fields.
- Execute strategic outreach to achieve monthly influencer acquisition targets.
- Negotiate contract terms with influencer candidates and optimize within budget constraints.
- Handle onboarding processes including product sample shipping and brand guideline explanation.
- Register and update influencer information in internal systems.
- Track performance metrics (engagement rate, reach, sales, etc.) and measure ROI.
- Monitor and manage influencer risks to ensure brand safety.
- Provide regular reporting in English (KPI achievement and budget execution status).
- Develop influencer utilization strategies in collaboration with the marketing team.
Assumption: The ideal candidate will have experience in influencer marketing, social media marketing, or related fields, with a deep understanding of major social media platforms and the influencer ecosystem. They should also have strong communication skills in both Japanese and English, as well as strategic thinking and negotiation skills for influencer acquisition.
π― Required Qualifications
- Education: Relevant degree or equivalent experience.
- Experience: 3+ years of practical experience in influencer marketing, social media marketing, or related fields.
- Required Skills:
- Deep understanding of major social media platforms (YouTube, TikTok, Instagram) and the influencer ecosystem.
- Knowledge and industry understanding of fitness, sports nutrition, and health fields.
- Strategic approach and negotiation skills for influencer acquisition.
- Ability to execute tasks based on clear KPIs and budget management skills.
- Preferred Skills:
- Business-level English reporting skills.
- Data analysis and strategy development capabilities based on performance measurement.
- Risk management awareness and problem-solving abilities.
- Language Skills: Native-level Japanese (required) and business-level English (required).
Assumption: The ideal candidate will have a strong background in influencer marketing, with a focus on the Japanese market. They should also have excellent communication skills in both Japanese and English, as well as strong analytical and strategic thinking skills.
πΌ Compensation & Benefits
- Salary Range: Industry-standard range based on role, experience level, and location. Estimate provided below.
- Benefits:
- Competitive benefits package, including health insurance and pension contributions.
- Generous product discounts across THG brands.
- Access to on-site gym and wellness facilities.
- Flexible working arrangements and hybrid remote options.
- Opportunities for professional development and career progression.
Assumption: The salary range for this role is estimated to be between Β₯5,000,000 and Β₯7,000,000 JPY per year, based on industry standards for similar roles in Japan. The benefits package is competitive and includes health insurance, pension contributions, product discounts, on-site gym access, flexible working arrangements, and professional development opportunities.
π Company Context
- Industry: Retail
- Company Size: 1,001-5,000 employees
- Founded: 2010
- Headquarters: Manchester, UK
- Description: THG PLC is a global e-commerce group headquartered in Manchester, UK, operating through two leading consumer businesses: THG Beauty and THG Nutrition. THG Beauty operates prominent online platforms including Lookfantastic, Dermstore, and Cult Beauty, offering a valued route to market for over 1,300 third-party brands, alongside a specialist portfolio of owned brands. THG Nutrition, led by Myprotein, the worldβs largest online sports nutrition brand, spans multiple health and wellness categories, delivering its products both directly to consumers and through strategic offline partnerships worldwide.
- Specialties: Retail, Online, Market Place, Clothing, Data, Wellbeing, Sports Nutrition, Brand Building, Beauty, and Ecommerce
Assumption: THG PLC is a well-established global e-commerce group with a strong presence in the retail industry. The company offers a comprehensive benefits package and provides opportunities for professional development and career progression.
π Role Analysis
- Career Level: Mid-career
- Reporting Structure: Reporting to the Marketing Manager β Japan
- Work Arrangement: On-site (with hybrid remote options)
- Growth Opportunities:
- Potential for career progression within the marketing department or the wider THG organization.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Access to professional development resources and training opportunities.
Assumption: This role offers mid-career candidates the opportunity to grow within the marketing department or the wider THG organization. It also provides the chance to work on high-impact projects and collaborate with cross-functional teams, with access to professional development resources and training opportunities.
π Location & Work Environment
- Office Type: Modern, collaborative workspaces with on-site gym and wellness facilities.
- Office Location(s):
- Tokyo, TΕkyΕ, Japan
- Geographic Context: Urban, with easy access to public transportation and amenities.
- Work Schedule: Standard Japanese business hours, with flexible arrangements available.
Assumption: The work environment for this role is modern and collaborative, with on-site gym and wellness facilities. The office is located in Tokyo, with easy access to public transportation and amenities. The work schedule follows standard Japanese business hours, with flexible arrangements available.
