Based on the provided job listing, here's the enhanced description following the given format:
π Core Information
πΉ Job Title:
Social Media Specialist - Myprotein Japan
π Company:
THG
π Location:
Tokyo, TΕkyΕ, Japan
π Job Type:
Contract
π Category:
Marketing & PR
π Date Posted:
2025-04-09
π Experience Level:
Mid-Level
π Remote Status:
On-site/Hybrid
π Job Overview
Key aspects of this role include:
- Developing and executing social media strategies across platforms such as YouTube, Instagram, X (Twitter), and TikTok.
- Creating engaging content tailored to each platform, ensuring alignment with Myprotein's brand identity.
- Monitoring social media trends, industry developments, and competitors to adapt strategies and maximize engagement.
- Managing daily community engagement, responding to comments, messages, and brand mentions to foster a strong relationship with followers.
- Analyzing content performance using social media analytics tools and providing actionable insights to improve reach, engagement, and conversions.
- Collaborating with internal teams, including design, marketing, and eCommerce, to align social media campaigns with broader business objectives.
- Supporting paid social campaigns by working closely with the Paid Media team to amplify organic content and drive conversions.
- Staying updated on emerging social media trends and identifying new opportunities for Myprotein Japan's social media growth.
π Key Responsibilities
- Develop and execute social media strategies: Plan, create, and publish engaging content across multiple platforms, ensuring alignment with Myproteinβs brand identity.
- Monitor trends and adapt strategies: Stay informed about social media trends, industry developments, and competitor activities to adapt strategies and maximize engagement.
- Manage community engagement: Respond to comments, messages, and brand mentions to build a strong relationship with followers.
- Analyze performance and provide insights: Evaluate content performance using social media analytics tools and provide actionable insights to improve reach, engagement, and conversions.
- Collaborate with internal teams: Work with design, marketing, and eCommerce teams to align social media campaigns with broader business objectives.
- Support paid social campaigns: Collaborate with the Paid Media team to amplify organic content and drive conversions.
- Stay updated on emerging trends: Keep up-to-date with new social media trends and identify growth opportunities for Myprotein Japan.
π Required Qualifications
- Education:
- Relevant degree or equivalent experience in marketing, communications, or a related field.
- Experience:
- 3+ years of experience in social media management, preferably in the fitness, nutrition, or lifestyle industry.
- Required Skills:
- Proven ability to create high-quality, engaging content tailored to different platforms and audiences.
- Strong understanding of video and still photography production.
- Experience using social media analytics tools to track performance and optimize strategies.
- Excellent communication skills in Japanese, with fluency in English preferred.
- Strong writing and editing skills in Japanese.
- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
- Passion for fitness, health, and wellness is a plus.
π Preferred Qualifications
- Preferred Skills:
- Experience working with social media analytics tools to drive strategy and optimization.
- Knowledge of the Japanese social media landscape and trends.
- Familiarity with content creation and management tools (e.g., Canva, Adobe Creative Cloud).
- Experience working with influencers and brand partnerships.
- Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).
π° Compensation & Benefits
- Salary Range: Competitive salary package based on experience and skills.
- Benefits:
- Comprehensive health, dental, and vision care plans.
- Generous pension scheme with employer contributions.
- Flexible working hours and remote work options.
- Access to on-site gym and wellness facilities.
- Employee discounts on THG products and services.
- Opportunities for professional development and career progression.
π Applicant Insights
- About THG:
- THG is a global e-commerce group operating through two leading consumer businesses: THG Beauty and THG Nutrition.
- THG Beauty operates prominent online platforms including Lookfantastic, Dermstore, and Cult Beauty, offering a valued route to market for over 1,300 third-party brands, alongside a specialist portfolio of owned brands.
- THG Nutrition, led by Myprotein, the worldβs largest online sports nutrition brand, spans multiple health and wellness categories, delivering its products both directly to consumers and through strategic offline partnerships worldwide.
- Life at THG:
- THG offers a dynamic, inclusive, and collaborative work environment, with a strong focus on employee development and growth.
- The company encourages a healthy work-life balance and provides resources to support employee well-being.
- THG is committed to creating a diverse and inclusive environment, welcoming applications from all sections of the community.
π οΈ Next Steps for Applicants
- To apply for this position, submit your application through the provided link.
- Customize your resume to highlight relevant skills and experiences for this role.
- Prepare a cover letter outlining your interest in the position and how your skills and experiences make you a strong fit.
- Follow the given timeline for follow-up and any additional instructions provided.
β οΈ Important Note: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
π Company Context
π Industry:
Retail
π Company Size:
1,001-5,000 employees
π Founded:
2004
π Company Description:
THG is a global e-commerce group headquartered in Manchester, UK, operating through two leading consumer businesses: THG Beauty and THG Nutrition. THG Beauty operates prominent online platforms including Lookfantastic, Dermstore, and Cult Beauty, offering a valued route to market for over 1,300 third-party brands, alongside a specialist portfolio of owned brands. THG Nutrition, led by Myprotein, the worldβs largest online sports nutrition brand, spans multiple health and wellness categories, delivering its products both directly to consumers and through strategic offline partnerships worldwide.
π Company Specialties:
Retail, Online, Market Place, Clothing, Data, Wellbeing, Sports Nutrition, Brand Building, Beauty, and Ecommerce
π Company Locations:
Manchester, GB, Wroclaw, PL, Hong Kong, HK, Kentucky, US, Nevada, US
π Role Analysis
π Career Level:
Mid-Career
π Reporting Structure:
Reporting to Marketing Manager β Japan
π Work Arrangement:
On-site/Hybrid (with remote work options)
π Growth Opportunities:
- Potential for career progression within the growing THG Nutrition division.
- Opportunities to work on high-impact projects and gain experience in a global e-commerce environment.
- Exposure to various aspects of digital marketing and e-commerce operations.
π Location & Work Environment
π Office Type:
Modern, collaborative office space with on-site gym and wellness facilities.
π Office Location(s):
Tokyo, TΕkyΕ, Japan
π Work Schedule:
Flexible working hours with a focus on results and productivity.
π Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30-60-90 days?
2. How does this role fit into the broader marketing and e-commerce strategy for Myprotein Japan?
3. What are the most important initiatives for the social media team in the coming year?
4. How does THG support the growth and development of its employees?
5. What are the key performance metrics used to evaluate success in this role?
πΌ Cultural Fit Considerations
- Company Values:
- THG values innovation, collaboration, and a customer-first approach.
- The company encourages creativity, initiative, and a strong work ethic.
- THG is committed to creating a diverse, inclusive, and supportive work environment.
- Work Style:
- The ideal candidate will be proactive, adaptable, and able to thrive in a fast-paced, dynamic work environment.
- Strong communication, collaboration, and project management skills are essential.
- A passion for fitness, health, and wellness is beneficial for cultural fit.
π Similar Roles Comparison
- Role Differences:
- This role focuses on social media strategy, content creation, and community engagement, while other marketing roles may have a broader scope or different key responsibilities.
- This role requires a strong understanding of the Japanese social media landscape and trends, which may differ from other regional or global marketing roles.
- Industry-Specific Context:
- The fitness, nutrition, and wellness industry is dynamic and competitive, with a strong focus on digital marketing and customer engagement.
- This role requires a deep understanding of the target audience and their preferences, as well as the competitive landscape.
π Sample Projects
1. Social Media Campaign Planning and Execution:
- Develop and execute a quarterly social media campaign focused on driving brand awareness and engagement among Japanese consumers.
- Collaborate with internal teams to create engaging content, optimize ad spend, and measure campaign performance.
2. Influencer Partnerships:
- Identify and engage with relevant Japanese influencers to expand Myprotein's reach and drive user-generated content.
- Manage influencer relationships, negotiate partnerships, and track the success of influencer marketing campaigns.
3. Event-Based Content Creation:
- Plan and execute content strategies around major fitness and wellness events, such as marathons, fitness challenges, or wellness expos.
- Create engaging, event-specific content and leverage user-generated content to maximize reach and engagement.
π‘ Key Assessment Areas
1. Strategic Thinking and Planning:
- Evaluate the candidate's ability to develop and execute effective social media strategies tailored to the Japanese market.
- Assess their understanding of the local social media landscape, trends, and competitive dynamics.
2. Content Creation and Engagement:
- Assess the candidate's ability to create engaging, on-brand content for various social media platforms.
- Evaluate their understanding of user preferences, trends, and engagement strategies.
3. Performance Analysis and Optimization:
- Evaluate the candidate's ability to analyze and interpret social media analytics data.
- Assess their ability to use data-driven insights to optimize content, engagement, and advertising strategies.
4. Cross-Functional Collaboration and Communication:
- Evaluate the candidate's ability to work effectively with internal teams, such as design, marketing, and eCommerce.
- Assess their communication skills, both written and verbal, in Japanese and English.
5. Cultural Fit and Adaptability:
- Evaluate the candidate's understanding of THG's company culture, values, and work environment.
- Assess their ability to thrive in a dynamic, fast-paced, and inclusive work environment.
π οΈ Interview & Application Insights
Typical Process:
1. Application Review: The hiring team will review applications and select candidates for the next stage based on their qualifications and fit for the role.
2. Phone or Video Screen: Shortlisted candidates will participate in a phone or video call to discuss their qualifications, experience, and career goals.
3. On-site Interview: Strong candidates will be invited for an on-site interview, which may include meetings with the hiring manager, team members, and other relevant stakeholders.
4. Final Decision: The hiring team will make a final decision based on the candidate's performance throughout the interview process.
Key Assessment Areas:
1. Strategic Thinking and Planning: Assess the candidate's ability to develop and execute effective social media strategies tailored to the Japanese market.
2. Content Creation and Engagement: Evaluate the candidate's ability to create engaging, on-brand content for various social media platforms.
3. Performance Analysis and Optimization: Assess the candidate's ability to analyze and interpret social media analytics data and use insights to optimize strategies.
4. Cross-Functional Collaboration and Communication: Evaluate the candidate's ability to work effectively with internal teams and communicate effectively in Japanese and English.
5. Cultural Fit and Adaptability: Assess the candidate's understanding of THG's company culture, values, and work environment, as well as their ability to thrive in a dynamic work environment.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills, experiences, and achievements for this role.
2. Research THG, Myprotein, and the Japanese social media landscape to demonstrate your understanding of the company and industry.
3. Prepare thoughtful questions about the role, the company, and the interview process to showcase your interest and engagement.
4. Practice common interview questions and your responses to ensure confidence and clarity in your communication.
5. Follow the given timeline for follow-up and any additional instructions provided.
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