📌 Core Information
🔹 Job Title: (Contractor) Asia Web Content Author
🔹 Company: Abercrombie and Fitch Co.
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: Full-time, Contractor
🔹 Category: Marketing & Communications
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Operating Abercrombie & Fitch's and Hollister's official websites and WeChat in mainland China
- Responsible for daily operations, including product launching, content management, and business performance analysis
- Working with Adobe Experience Manager (AEM) for content authoring, validation, and scheduling
- Collaborating with cross-functional teams to execute designs and strategies
ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple projects simultaneously. It also involves working with various teams, so strong communication skills are essential.
📋 Key Responsibilities
✅ Author, validate, and schedule website content using AEM
✅ Manage daily operations for websites in Japan, Hong Kong, and WeChat in mainland China
✅ Customize and edit website content while working within the company's Design System
✅ Collaborate with internal and external teams to align on expectations, meet deadlines, and increase productivity
✅ Provide thorough QA of individual and other content authors' work
✅ Additional responsibilities may include managing assets, creating experience fragments, developing workflows, and providing documentation and training for peers
ASSUMPTION: This role requires a strong understanding of web design principles and familiarity with accessibility best practices.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Business, Communication, Web Development, or a related field
Experience: 2-5 years of experience in a similar role
Required Skills:
- Fluent English skills in oral and written
- Experience in Adobe Experience Manager
- Attention to detail, accuracy, and quality
- Familiarity with Accessibility best practices
- Knowledge of web design and basic HTML/CSS
- Proven ability to manage multiple projects at one time and meet deadlines
Preferred Skills:
- Cantonese or Japanese language skills
ASSUMPTION: While a Bachelor's Degree is required, relevant experience may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ¥250,000 - ¥350,000 per month, based on industry standards for a contractor role with 2-5 years of experience in Shanghai.
Benefits:
- Incentive bonus program
- Annual companywide review process
- Flexible spending accounts
- Medical, dental, and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid Caregiver Leave
- Mobile Stipend
- Paid time off & one paid volunteer day per year
- Work from anywhere (Mondays and Fridays are "work from anywhere" days for most roles & six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement
- Access to multiple Associate Resource Groups
Working Hours: Full-time, with standard working hours Monday through Friday, 9:00 AM - 6:00 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Abercrombie and Fitch Co. operates in the retail industry, specializing in apparel and accessories for men, women, and kids. The company is a global retailer with a presence in North America, Europe, Asia, and the Middle East.
Company Size: Abercrombie and Fitch Co. is a large organization with over 10,000 employees worldwide. This size allows for diverse career opportunities and a robust support network.
Founded: Abercrombie and Fitch Co. was founded in 1892 and has since grown into a leading global specialty retailer.
Company Description:
- The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are.
- The company operates approximately 790 stores under these brands across North America, Europe, Asia, and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.
- The company strives to create welcoming, omni-channel experiences for its global customers and empowers its associates to stay curious and push boundaries.
Company Specialties:
- Specialty Retail
- Apparel
- Fashion
- Retail
- Lifestyle Brand
Company Website: http://corporate.abercrombie.com/
ASSUMPTION: Abercrombie and Fitch Co. is a well-established retailer with a strong global presence, offering a wide range of career opportunities and a supportive work environment.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in a similar role.
Reporting Structure: The Asia Web Content Author will report directly to the Digital Marketing Operations Center of Excellence.
Work Arrangement: This role is on-site, with Mondays and Fridays designated as "work from anywhere" days and six work from anywhere weeks provided per year.
Growth Opportunities:
- Potential for career advancement within the company
- Opportunities to work on diverse projects and collaborate with various teams
- Access to multiple Associate Resource Groups for professional development
ASSUMPTION: This role offers opportunities for career growth and professional development within a large, established organization.
🌍 Location & Work Environment
Office Type: Abercrombie and Fitch Co.'s APAC Home Office in Shanghai, China
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is the largest city in China and a major economic hub
- The city offers a mix of traditional Chinese culture and modern urban living
- Shanghai has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Standard working hours are Monday through Friday, 9:00 AM - 6:00 PM, with flexible work arrangements as mentioned above.
ASSUMPTION: Shanghai offers a vibrant and dynamic work environment, with a mix of traditional and modern culture, and a thriving retail industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Technical skills in Adobe Experience Manager
- Attention to detail and quality assurance
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on your ability to manage multiple projects and meet deadlines
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company
- Prepare examples of your work with Adobe Experience Manager to showcase during the interview
ATS Keywords: Adobe Experience Manager, content authoring, QA, AEM, web design, HTML, CSS, project management, collaboration, communication
ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials to demonstrate your qualifications and enthusiasm for the position.
🛠️ Tools & Technologies
- Adobe Experience Manager (AEM)
- Adobe Digital Asset Manager
- HTML/CSS
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Inclusive and diverse culture
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic environment
- Strong focus on collaboration and teamwork
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you ensure the quality and accuracy of your work when managing multiple projects simultaneously?
- Can you describe a time when you had to collaborate with a diverse team to meet a tight deadline?
- How do you stay up-to-date with industry trends and best practices in web content management?
ASSUMPTION: Abercrombie and Fitch Co. values a diverse and inclusive work environment, so candidates who can demonstrate their ability to work effectively with a wide range of individuals are likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment
- Adapting to a new culture and work environment in Shanghai
- Collaborating effectively with remote teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a willingness to learn and grow in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Web Content Specialist or Content Manager, but with a focus on the Asia market and specific brands (Abercrombie & Fitch and Hollister)
- Industry-specific context: The retail industry is competitive and fast-paced, with a strong focus on customer experience and brand consistency
- Career path comparison: This role can lead to career advancement within the company, with opportunities to take on more responsibilities and move into management or senior roles
ASSUMPTION: While this role shares similarities with other content management positions, its focus on the Asia market and specific brands sets it apart and offers unique opportunities for growth and development.
📝 Sample Projects
- Managing the launch of a new product line across multiple websites and platforms
- Creating and implementing a content strategy to improve website traffic and engagement
- Collaborating with cross-functional teams to execute a large-scale marketing campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced, dynamic environment, and how does the company help employees manage them?
- How does the company ensure consistency and quality across its websites and digital channels?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills, with a focus on project management, collaboration, and communication
- Write a cover letter that demonstrates your understanding of the role and enthusiasm for the company
- Prepare examples of your work with Adobe Experience Manager to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
