📌 Core Information
🔹 Job Title: Conversion & Activation Senior Manager
🔹 Company: South Jersey Industries
🔹 Location: Rome/Milan
🔹 Job Type: Full-Time
🔹 Category: Gaming & Casino
🔹 Date Posted: 2025-06-26
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategizing and leading conversion efforts for PokerStars Italy
- Optimizing registration processes and onboarding journeys
- Managing welcome offers and multi-channel campaigns
- Collaborating cross-functionally with various teams
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with multiple teams.
📋 Key Responsibilities
✅ Lead the strategy to convert digital and retail prospects into active players across PokerStars Italy
✅ Coordinate and improve all aspects of the registration process, including onboarding to boost conversion rates
✅ Define and lead all aspects of welcome offer mechanics, monitor performance, return on investment, and regulatory alignment
✅ Coordinate onboarding journeys and multi-channel campaigns (email, SMS, push) to drive first deposit and KYC completion
✅ Track important metrics throughout the conversion process, suggesting improvements guided by data analysis
✅ Collaborate cross-functionally with Product, Tech, and Compliance teams to ensure seamless and compliant user journeys
ASSUMPTION: This role involves a high degree of cross-functional collaboration and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: Proven experience in CRM, digital marketing, or conversion strategy, ideally in regulated or high-complexity industries
Required Skills:
- Strong analytical capabilities
- Excellent project management and coordination skills
- Confident communication in both Italian and English
- Ability to thrive in dynamic, fast-paced environments
- Willingness to travel within Europe as required by business needs
Preferred Skills:
- Experience in the gaming industry
- Familiarity with poker or casino games
ASSUMPTION: While experience in the gaming industry is not strictly required, it would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on market research for similar roles in Italy)
Benefits:
- Permanent Contract with Hybrid Work
- Meal Allowance
- Supplemental Health Insurance
- Option to join the company Share Saving Scheme
- Inclusive work environment with Diversity & Inclusion initiatives
- Well-Being Support (online meditation courses, medical online service, and counseling)
- Learning and Development opportunities (training courses, workshops, conferences, and FlexiLearning program)
- Parental Leave Packages (additional support for you, children, and financial aid for mothers)
- Volunteering during working hours
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on market research for similar roles in Italy. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Gaming & Casino, part of Flutter Entertainment, the world’s largest online sports betting and iGaming group
Company Size: 1,001-5,000 employees (Global), 782 employees (LinkedIn)
Founded: 1999 (as a part of Flutter Entertainment)
Company Description:
- Flutter, the parent company, is home to iconic brands like PokerStars, with significant growth potential in a dynamic market
- The Southern Europe & Africa (SEA) region features iconic brands like Sisal and PokerStars
- The company offers an inclusive work environment with a focus on Diversity & Inclusion
Company Specialties:
- Online sports betting
- iGaming
- Poker
- Casino
Company Website: South Jersey Industries
ASSUMPTION: South Jersey Industries is a holding company for various energy infrastructure subsidiaries, but the role is within the gaming industry under the Flutter Entertainment umbrella.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of PokerStars Italy and manages cross-functional teams
Work Arrangement: Hybrid (on-site with remote flexibility)
Growth Opportunities:
- Potential career progression within the Flutter Entertainment group
- Opportunities to work on high-impact projects and drive business growth
- Chance to gain experience in a dynamic, global gaming company
ASSUMPTION: Growth opportunities will depend on individual performance and business needs.
🌍 Location & Work Environment
Office Type: Hybrid (on-site with remote flexibility)
Office Location(s): Rome, Milan
Geographic Context:
- Rome: Rich in history and culture, with a vibrant nightlife and numerous tourist attractions
- Milan: Known for fashion, finance, and football, with a bustling city center and numerous cultural institutions
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The work environment may vary depending on the specific office location and team dynamics.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills
- Analytical thinking
- Communication and collaboration
- Cultural fit
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions
- Research the company and industry to demonstrate your enthusiasm and understanding
ATS Keywords: CRM, digital marketing, conversion strategy, data analysis, multi-channel campaigns, project management, communication, compliance, poker, casino, gaming, iGaming
ASSUMPTION: The application process may vary depending on the specific hiring manager or team.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and company standards.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Responsibility
- Respect
- Good judgment
- Collaboration
Work Style:
- Data-driven
- Collaborative
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing complex datasets?
- Are you comfortable working collaboratively with cross-functional teams?
- Can you adapt to changing priorities and work effectively in a dynamic environment?
ASSUMPTION: Cultural fit is crucial for success in this role, as it involves extensive cross-functional collaboration.
⚠️ Potential Challenges
- Working in a highly regulated industry with strict compliance requirements
- Managing multiple stakeholders and competing priorities
- Balancing strategic thinking with day-to-day tactical execution
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on conversion and activation strategies within the gaming industry
- Similar roles in other industries may have different regulatory requirements and customer bases
- Career progression may vary depending on the specific company and industry
ASSUMPTION: While this role shares similarities with other senior management positions, the gaming industry's unique aspects set it apart.
📝 Sample Projects
- Developing and implementing a new welcome offer strategy to boost conversion rates
- Optimizing the onboarding journey to improve first deposit and KYC completion rates
- Collaborating with the compliance team to ensure user journeys are compliant with regulatory requirements
ASSUMPTION: Sample projects will vary depending on the specific business needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does the company support employee growth and development?
- What are the most significant challenges facing the team or company currently?
- How does the company approach data-driven decision making and continuous improvement?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These questions can help you better understand the role, team, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions
- Research the company and industry to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager after your interview, expressing your interest in the role and asking any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
