Conversion and Lifecycle Manager

📌 Core Information

🔹 Job Title: Conversion and Lifecycle Manager

🔹 Company: 7days Labs

🔹 Location: Attleborough, Norfolk, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Entertainment Providers

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving end-to-end customer journey optimisation
• Combining website optimisation with high-impact email and SMS strategies
• Collaborating with cross-functional teams to implement optimisations
• Owning KPIs around conversion, engagement, retention, and LTV

ASSUMPTION: This role requires a balance of technical skills, data-driven mindset, and strong collaboration abilities to succeed.

📋 Key Responsibilities

✅ Develop and execute a CRO roadmap across web and mobile

✅ Work with the CRM team to build and optimise automated email and SMS journeys

✅ Own and optimise landing pages using no-code/low-code platforms

✅ Use insights from analytics tools to understand user behaviour and performance

✅ Plan and run A/B and multivariate tests to improve conversion rates, engagement, and revenue

✅ Collaborate with Product, Design, and Development to bring optimisations to life

✅ Drive personalisation and segmentation across both web and CRM

✅ Own KPIs and report results and learnings to the wider team

✅ Champion a culture of testing, iteration, and customer-first thinking

ASSUMPTION: This role involves continuous learning, testing, and iteration to improve user experience and drive business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years in a CRO, CRM, or growth marketing role, ideally in e-commerce, digital competitions, or subscription businesses

Required Skills:

• Hands-on experience with email/SMS marketing platforms
• Strong experience using landing page optimisation tools
• Solid grasp of UX, behavioural design, and funnel optimisation
• Data-driven mindset
• Passion for customer journeys and conversion at scale

Preferred Skills:

• Interest in cars, competitions, or both

ASSUMPTION: Candidates with a proven track record in CRO, CRM, or growth marketing roles and a strong understanding of user behaviour will excel in this position.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a mid-level CRO role in the UK)

Benefits:

• Quarterly staff training & team building events
• Staff fridge filled with goodies throughout the week
• Free lunch
• Branded hoodies & T-Shirts
• Free parking
• Experience supercars close up
• Growth opportunities for the right candidate

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work opportunities available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: 7days Labs operates in the entertainment providers industry, focusing on high-performance car competitions and experiences for automotive enthusiasts.

Company Size: 7days Labs is a small company with 2-10 employees, offering a close-knit work environment and the opportunity to make a significant impact.

Founded: 7days Labs was founded in 2020, making it a relatively new but rapidly growing company.

Company Description:

• 7days Labs enables raffle founders and entrepreneurs to create and scale their own independent raffles
• The company has decades of experience in the online gaming sector, including online raffles
• 7days Labs owns one of the biggest raffle businesses in the UK, which has grown from a startup to £40m annual turnover in five years

Company Specialties:

• Online raffles
• High-performance car competitions
• User experience optimisation

Company Website: 7dayslabs.co.uk

ASSUMPTION: Working at 7days Labs offers candidates the opportunity to be part of a fast-growing, innovative company in the entertainment industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Growth or a similar position

Work Arrangement: On-site, with flexible working hours and remote work opportunities available

Growth Opportunities:

• As the company grows, there may be opportunities for the right candidate to take on more responsibilities or move into a management role
• The company encourages internal promotions and career development

ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally within a fast-growing company.

🌍 Location & Work Environment

Office Type: The company's office is located in a modern, collaborative workspace called The Foundry in London

Office Location(s): 77 Fulham Palace Road, The Foundry, London, W6 8AF, GB

Geographic Context:

• The office is located in West London, with easy access to public transportation and nearby amenities
• The area is known for its vibrant culture, diverse food scene, and proximity to popular attractions

Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work opportunities available

ASSUMPTION: The office environment at 7days Labs is collaborative, creative, and focused on driving growth and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with the team, including a practical task or case study
• Final interview with the company's founders

Key Assessment Areas:

• CRO and CRM experience
• Data-driven mindset and analytical skills
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant experience in CRO, CRM, or growth marketing roles
• Demonstrate your understanding of user behaviour and data-driven decision-making
• Showcase your ability to work collaboratively and drive results
• Tailor your resume and cover letter to emphasise your fit for the role and company

ATS Keywords: CRO, CRM, Growth Marketing, Email Marketing, SMS Marketing, Landing Page Optimisation, User Experience, Behavioural Design, Funnel Optimisation, Data Analysis, A/B Testing, Collaboration, Personalisation, Segmentation, Customer Journey, Conversion Rate Optimisation

ASSUMPTION: The application process at 7days Labs is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Email/SMS marketing platforms (e.g., Klaviyo, Braze, or Iterable)
• Landing page optimisation tools (e.g., Unbounce, Instapage, Leadpages, VWO, or Optimizely)
• Analytics tools (e.g., GA4, Hotjar)
• No-code/low-code platforms (e.g., Webflow)

ASSUMPTION: Candidates should have experience with relevant tools and technologies to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Player Protection
• Fairness & Integrity

Work Style:

• Collaborative
• Data-driven
• Innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about driving results through data-driven decision-making?
• Do you align with the company's values of transparency, player protection, fairness, and integrity?

ASSUMPTION: Candidates who share 7days Labs' values and work style will be a strong fit for the company's culture.

⚠️ Potential Challenges

• Working in a fast-growing startup environment may require adaptability and flexibility
• The role involves continuous learning and staying up-to-date with industry trends and best practices
• Candidates may need to balance multiple responsibilities and priorities
• The role requires strong collaboration and communication skills to work effectively with cross-functional teams

ASSUMPTION: These challenges can be overcome by candidates who are proactive, adaptable, and committed to driving results.

📈 Similar Roles Comparison

• Compared to other CRO or growth marketing roles, this position places a strong emphasis on CRM and email/SMS marketing
• This role offers the opportunity to work in a fast-growing, innovative company in the entertainment industry
• Candidates can expect a fast-paced, collaborative work environment with a focus on driving growth and innovation

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.

📝 Sample Projects

• Optimising the onboarding email sequence to improve user engagement and conversion
• Conducting A/B tests on landing pages to improve conversion rates and drive revenue growth
• Developing and executing a CRO roadmap to optimise the user journey across web and mobile

ASSUMPTION: These sample projects illustrate the types of initiatives candidates can expect to work on in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the growth team in the next 6-12 months?
• How does the company support the professional development of its employees?
• What is the company's approach to testing and iteration in the CRO process?
• How does the company measure the success of its CRO and CRM efforts?
• What is the company's culture like, and how does it support collaboration and innovation?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.