Conversion Copywriter

📌 Core Information

🔹 Job Title: Conversion Copywriter

🔹 Company: Spiralyze

🔹 Location: Remote Philippines (Manila)

🔹 Job Type: Full Time

🔹 Category: Copywriting

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Overlap with EST by 4+ hours)

🚀 Job Overview

Key aspects of this role include:

• Creating compelling copy that engages, inspires, and converts
• Collaborating with the research team to turn data into high-converting web and sales copy
• Working directly with project managers and clients to understand project requirements
• Creating multiple copy variants for A/B testing

ASSUMPTION: This role requires a strong ability to understand user needs and translate technical jargon into simple, persuasive prose.

📋 Key Responsibilities

✅ Create high-converting web and sales copy based on research data

✅ Collaborate with the research team to understand user needs and product features

✅ Work with project managers and clients to understand project requirements and goals

✅ Create multiple copy variants for A/B testing

✅ Ensure copy is consistent with brand voice and style guidelines

ASSUMPTION: This role requires a high degree of creativity, attention to detail, and the ability to work well under deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in English, English literature, or other similar field of study (nice to have)

Experience: Proven experience creating high-converting web copy (ideally 2+ years)

Required Skills:

• Strict attention to detail in copy and textual design
• Strong ability to translate technical jargon and marketing blather into simple prose
• Superior written and verbal communication skills
• Superior fluency in English or native English speaker
• Ability to overlap with EST by 4+ hours

Preferred Skills:

• Experience using wireframe platforms, like Figma

ASSUMPTION: Candidates with a strong portfolio of past copywriting projects will be given priority.

💰 Compensation & Benefits

Salary Range: PHP 500,000 - 700,000 per year (based on experience and industry standards)

Benefits:

• Competitive salary
• Excellent career opportunities
• Internal and external training courses
• 20 days of paid vacation plus holidays
• Technology reimbursement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level copywriter in the Philippines.

📌 Applicant Insights

🔍 Company Context

Industry: Spiralyze is a global technology company specializing in software development and digital marketing services.

Company Size: Spiralyze has a medium-sized team, offering a collaborative and dynamic work environment.

Founded: Spiralyze was founded in 2015 and has since grown into a global company with offices in multiple countries.

Company Description:

• Spiralyze offers a wide range of digital marketing services, including SEO, PPC, social media marketing, and content marketing
• The company prides itself on its data-driven approach and commitment to delivering measurable results for clients
• Spiralyze fosters a culture of continuous learning and growth, offering internal and external training courses for employees

Company Specialties:

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media Marketing
• Content Marketing
• Web Development

Company Website: spiralyze.com

ASSUMPTION: Spiralyze's focus on data-driven marketing and commitment to employee growth make it an attractive place for a conversion copywriter to develop their skills.

📊 Role Analysis

Career Level: This role is suitable for a mid-level copywriter with 2-5 years of experience.

Reporting Structure: The Conversion Copywriter will report directly to the Head of Copywriting.

Work Arrangement: This role is remote, with a requirement to overlap with EST by 4+ hours.

Growth Opportunities:

• Progression to Senior Copywriter or Team Lead roles
• Expanding skills in related areas, such as SEO or content strategy
• Opportunities to work on diverse projects for international clients

ASSUMPTION: With Spiralyze's focus on employee growth and development, there are ample opportunities for the right candidate to advance their career.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from home or a co-working space)

Office Location(s): Manila, Philippines

Geographic Context:

• Manila is the capital and most populous city of the Philippines
• The city offers a vibrant culture, with numerous historical sites, museums, and entertainment options
• The cost of living in Manila is relatively low compared to other major cities in the region

Work Schedule: Full-time (40 hours per week, with flexible hours to accommodate EST overlap)

ASSUMPTION: The remote work arrangement offers a high degree of flexibility, allowing employees to balance work and personal responsibilities more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Assessment task or case study
• Final interview with the Head of Copywriting

Key Assessment Areas:

• Writing skills and ability to create compelling copy
• Understanding of user needs and ability to translate technical jargon
• Cultural fit and alignment with Spiralyze's values
• Problem-solving skills and ability to work well under deadlines

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio of past copywriting projects, demonstrating your ability to create high-converting web copy
• Prepare for the assessment task or case study by researching Spiralyze's clients and services

ATS Keywords: Conversion Copywriter, High-Converting Web Copy, Benefits-Driven Copy, A/B Testing, User Needs, Technical Jargon, Marketing Blather, Simple Prose, Attention to Detail, Written Communication, Verbal Communication, English Fluency

ASSUMPTION: Applicants should focus on demonstrating their ability to create compelling, user-focused copy and their understanding of Spiralyze's data-driven approach to marketing.

🛠️ Tools & Technologies

• Figma (nice to have)
• Google Drive (for collaboration and document sharing)
• Slack (for team communication)
• Asana or Trello (for project management)

ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage.

👔 Cultural Fit Considerations

Company Values:

• Data-driven
• Collaborative
• Continuous learning
• Results-focused

Work Style:

• Remote-friendly
• Flexible hours
• Results-oriented
• Strong focus on team collaboration and communication

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy using data to inform your copywriting decisions?
• Are you comfortable working remotely and managing your own time effectively?
• Do you enjoy collaborating with team members and clients to understand project requirements and goals?

ASSUMPTION: Candidates who are comfortable working independently, thrive in a data-driven environment, and enjoy collaborating with others are likely to be a good fit for Spiralyze.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with clients who have varying levels of understanding about copywriting and marketing
• Adapting to a remote work environment and managing time effectively
• Dealing with the time zone difference between Manila and the company's headquarters

ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a willingness to adapt to new environments.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Specialist or SEO Copywriter, but with a stronger focus on creating high-converting web copy
• Unlike some other copywriting roles, this position requires a strong understanding of user needs and the ability to translate technical jargon into simple prose
• Career progression in this role could lead to positions such as Senior Copywriter, Team Lead, or even Head of Copywriting

ASSUMPTION: Applicants should compare this role to similar positions in the industry to better understand the unique requirements and opportunities it offers.

📝 Sample Projects

• Creating high-converting landing pages for an e-commerce client
• Writing persuasive product descriptions for a SaaS company's website
• Developing a series of email campaigns for a non-profit organization

ASSUMPTION: These sample projects demonstrate the variety of tasks a Conversion Copywriter at Spiralyze might be expected to undertake.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a Conversion Copywriter at Spiralyze?
• How does Spiralyze approach A/B testing and optimization of copy?
• What opportunities are there for professional development and growth within the company?
• How does Spiralyze support its remote employees and foster a collaborative work environment?
• Can you provide examples of successful copywriting campaigns that Spiralyze has worked on in the past?

ASSUMPTION: These questions will help applicants better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio of past copywriting projects, demonstrating your ability to create high-converting web copy
• Follow up with Spiralyze one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.