📌 Core Information
🔹 Job Title: Conversion Copywriter | Mid-Senior
🔹 Company: Nord Security
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Senior (2-5 years)
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Crafting persuasive digital copy for various marketing materials
- Developing high-performance copy using data-driven insights
- Collaborating with cross-functional teams and freelancers
- Editing and refining copy based on feedback
- Staying updated on industry trends and competitors
- Working in a fast-paced environment with a motivated team
ASSUMPTION: This role requires a strong focus on data-driven decision making and the ability to thrive in a dynamic, collaborative environment.
📋 Key Responsibilities
✅ Craft digital copy for landing pages, text ads, and visual ads
✅ Develop high performance copy using qualitative and quantitative data-driven insights
✅ Collaborate with various cross-functional teams and/or freelancers
✅ Edit and refine copy based on feedback
✅ Stay updated on industry trends and competitors
✅ Quickly research new topics to deliver high-quality content
✅ Maintain top-notch quality across all deliverables
✅ Juggle multiple projects while prioritizing tasks and meeting agreed deadlines
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: At least 2 years of experience as a conversion copywriter or working as a copywriter for a performance-driven agency/company
Required Skills:
- Full proficiency in written English
- Understanding of Paid media copywriting
- Familiarity with performance marketing metrics and their relations
- Excellent time management skills and self-discipline
- Ability to thrive in a fast-paced environment with a motivated team
- Goal-oriented and data-driven growth mindset
- Experience in the B2C SaaS industry (a huge advantage)
- Passion for technology and innovation
- Full ownership of all the projects you’ll work on
Preferred Skills:
- Previous experience working in the cybersecurity field
- Experience with AI tools for high-quality copywriting
- An eye for design and visual communication
ASSUMPTION: While previous experience in the cybersecurity field is a plus, it's not a strict requirement as the company provides comprehensive training and onboarding.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and market rates for mid-senior level copywriters in Warsaw)
Benefits:
- Access to Nord Security products
- Professional growth opportunities
- Health benefits, including private health insurance and sports access card
- Mental wellbeing support, including access to mental health tools and therapy options
- Team-building events and parties with games, shows, tastings, food coupons, gifts, and more
- Additional paid leave in cases of illness or special occasions
- Flexible working time arrangement
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Nord Security is a global leader in internet privacy and security solutions, with a focus on providing advanced cybersecurity solutions for individuals and businesses.
Company Size: Nord Security has more than 1,000 employees, providing a mid-sized company environment that offers both structure and growth opportunities.
Founded: Nord Security was established in 2012 and has since grown into a global tech unicorn with a strong presence in the cybersecurity industry.
Company Description:
- Nord Security aims to encourage the world to be as enthusiastic about its products as it is, focusing on customer acquisition and monetization initiatives.
- The company has more than twenty different teams with specific areas of focus, all working together to create and build award-winning products.
- Nord Security products include NordVPN, NordLayer, NordLocker, NordPass, NordProtect, NordStellar, and Saily, each catering to different aspects of digital security and privacy.
Company Specialties:
- Nord Security specializes in providing digital security and privacy solutions, including VPN services, network access security, password management, threat exposure management, file encryption, and global eSIM services.
Company Website: https://nordsecurity.com
ASSUMPTION: Nord Security's focus on innovation and growth provides ample opportunities for career development and advancement within the company.
📊 Role Analysis
Career Level: Mid-Senior (2-5 years of experience)
Reporting Structure: The Conversion Copywriter will report directly to the Marketing department and collaborate with various cross-functional teams, including Product, Design, and Sales.
Work Arrangement: This role offers flexible working hours and the option to work remotely, with a focus on results and productivity rather than strict office hours.
Growth Opportunities:
- As a mid-sized company, Nord Security offers opportunities for career progression and internal promotion.
- The company's focus on innovation and expansion provides opportunities for employees to grow with the organization.
- Nord Security encourages professional development and provides resources for employees to expand their skills and knowledge.
ASSUMPTION: The Conversion Copywriter role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Nord Security's Warsaw office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people.
- The city is known for its rich history, vibrant culture, and thriving tech industry.
- Warsaw offers a high quality of life, with affordable living costs, excellent public transportation, and numerous parks and green spaces.
Work Schedule: The Conversion Copywriter will work a standard full-time schedule, with flexible hours and the option to work remotely.
ASSUMPTION: Warsaw provides a dynamic and engaging work environment, with a strong tech industry and a rich cultural scene.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the marketing team
- Assessment task or case study presentation
- Final interview with the marketing director
Key Assessment Areas:
- Writing samples and portfolio
- Understanding of performance marketing and data-driven copywriting
- Cultural fit and alignment with Nord Security's values
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a portfolio of your best writing samples, showcasing your ability to craft persuasive copy for various marketing materials.
- Prepare for the assessment task or case study presentation by researching Nord Security's products and understanding their unique value propositions.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
ATS Keywords: Conversion Copywriting, Digital Copy, Paid Media Copywriting, Performance Marketing Metrics, Data-Driven Insights, Collaboration, Editing, Research, Time Management, B2C SaaS, Technology, Innovation, AI Tools, Visual Communication
ASSUMPTION: Nord Security's hiring process is designed to assess both the technical skills and cultural fit of candidates, ensuring a strong match for the role and the company.
🛠️ Tools & Technologies
- GA4, Google Docs, Sheets & Slides
- Looker, Jira, Slack, Grammarly, ChatGPT
- Google Ads, Bing, Meta
ASSUMPTION: The Conversion Copywriter will be expected to use and become proficient in various tools and technologies to streamline their workflow and collaborate effectively with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Future shapers
- Restless achievers
- Self-movers
- Honest communicators
- Team players
Work Style:
- Collaborative and data-driven
- Adaptable and results-oriented
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable using data-driven insights to inform your copywriting decisions?
- Do you have a passion for technology and innovation, and a strong desire to learn and grow within the cybersecurity industry?
ASSUMPTION: Nord Security values candidates who are aligned with their company values and work style, as well as those who demonstrate a strong desire to learn and grow within the cybersecurity industry.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines
- Managing multiple projects and prioritizing tasks effectively
- Staying updated on industry trends and competitors
- Collaborating with cross-functional teams and freelancers with varying work styles and priorities
ASSUMPTION: The Conversion Copywriter role presents unique challenges that require strong organizational skills, adaptability, and a data-driven approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional copywriting roles, this position focuses specifically on conversion copywriting, with a strong emphasis on data-driven insights and performance marketing metrics.
- Nord Security's focus on innovation and growth provides unique opportunities for career development and advancement within the company.
- As a mid-sized company, Nord Security offers a more collaborative and agile work environment compared to larger enterprises, with a greater emphasis on individual contributions and impact.
ASSUMPTION: The Conversion Copywriter role at Nord Security offers a unique blend of creative and analytical tasks, with a strong focus on data-driven decision making and collaboration.
📝 Sample Projects
- Crafting persuasive copy for a NordVPN landing page, targeting a specific user segment and highlighting the unique benefits of the product
- Developing high-performance copy for a NordLayer text ad campaign, using qualitative and quantitative data-driven insights to optimize click-through rates and conversions
- Editing and refining copy for a NordPass visual ad, ensuring consistency in brand voice and messaging across multiple marketing channels
ASSUMPTION: The Conversion Copywriter will work on a variety of projects, each presenting unique challenges and opportunities for growth and development.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does Nord Security approach data-driven copywriting and performance marketing metrics?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- What opportunities are there for professional growth and development within the company?
- How does Nord Security support work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and the company, and provides an opportunity to assess cultural fit and alignment with the company's values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your proficiency in written English, understanding of Paid media copywriting, and familiarity with performance marketing metrics.
- Prepare a portfolio of your best writing samples, showcasing your ability to craft persuasive copy for various marketing materials.
- Research Nord Security's products and understand their unique value propositions to prepare for the assessment task or case study presentation.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
