📌 Core Information
🔹 Job Title: Conversion Copywriter | Mid-Senior
🔹 Company: Nord Security
🔹 Location: Kaunas, Kauno Miestas, Lithuania or Vilnius, Vilniaus Miestas, Lithuania
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting persuasive digital copy for various platforms to drive conversions
- Collaborating with cross-functional teams to deliver high-performance copy
- Staying updated on industry trends and competitors to maintain a competitive edge
- Working in a fast-paced environment with a motivated team to achieve common goals
ASSUMPTION: This role requires a strong focus on data-driven insights and continuous learning to stay ahead in the fast-changing digital landscape.
📋 Key Responsibilities
✅ Craft digital copy for landing pages, text ads, and visual ads to drive user action and conversions
✅ Develop high-performance copy using qualitative and quantitative data-driven insights to improve campaign performance
✅ Collaborate with various cross-functional teams and/or freelancers to ensure copy aligns with brand voice and visuals
✅ Edit and refine copy based on feedback from stakeholders to maintain high-quality standards
✅ Stay updated on industry trends and competitors to inform copy strategy and maintain a competitive advantage
✅ Quickly research new topics to deliver high-quality content under tight deadlines
✅ Maintain top-notch quality across all deliverables while juggling multiple projects and prioritizing tasks
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience)
Experience: At least 2 years of experience as a conversion copywriter or working as a copywriter for a performance-driven agency/company
Required Skills:
- Full proficiency in written English
- Understanding of Paid media copywriting
- Familiarity with performance marketing metrics and their relations
- Excellent time management skills and self-discipline
- Ability to thrive in a fast-paced environment with a motivated team
- Goal-oriented and data-driven growth mindset
- Experience in the B2C SaaS industry (a huge advantage)
- Passion for technology and innovation
- Full ownership of all the projects you’ll work on
Preferred Skills:
- Previous experience working in the cybersecurity field
- Experience with AI tools for high-quality copywriting
- An eye for design and visual communication
ASSUMPTION: Candidates with experience in the B2C SaaS industry and a strong portfolio showcasing their conversion-focused copywriting skills will be given priority.
💰 Compensation & Benefits
Salary Range: Gross Salary 2100-3500 EUR/Month
Benefits:
- Access to Nord Security products
- Professional growth opportunities
- Health benefits, including private health insurance, online and on-site workouts, and consultations
- Mental wellbeing support, including access to mental health tools and therapy options
- Team spirit activities, such as team buildings and parties with games, shows, tastings, food coupons, gifts, and more
- More free time, with additional vacation days added to the calendar
- Additional paid leave covered by the company in cases of illness or special occasions
- Flexibility in working time arrangement
Working Hours: Full-time position with standard business hours, flexible based on team and project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior conversion copywriter role in Lithuania. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Nord Security is a global leader in internet privacy and security solutions, operating in the competitive cybersecurity market
Company Size: Nord Security has over 1,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: Nord Security was established in 2012, with a mission to shape a more secure and peaceful online future for people everywhere
Company Description:
- Nord Security offers a range of advanced cybersecurity solutions, including NordVPN, NordLayer, NordLocker, NordPass, NordProtect, NordStellar, and Saily
- The company aims to encourage the world to be as enthusiastic about their products as they are, focusing on customer acquisition and monetization initiatives
- Nord Security values innovation, technology, and a motivated team to achieve common goals
Company Specialties:
- VPN services
- Cybersecurity solutions
- Privacy and internet freedom
- Performance marketing
Company Website: nordsecurity.com
ASSUMPTION: Nord Security's focus on innovation and technology makes it an attractive employer for candidates passionate about cybersecurity and digital privacy.
📊 Role Analysis
Career Level: Mid-Senior level role, with opportunities for growth and advancement within the Marketing department
Reporting Structure: The Conversion Copywriter will report directly to the Marketing department and collaborate with various cross-functional teams
Work Arrangement: On-site position with flexible working hours, allowing for a healthy work-life balance
Growth Opportunities:
- Advancement within the Marketing department or other departments within Nord Security
- Expanding skills and expertise in conversion copywriting, performance marketing, and related fields
- Potential leadership or mentoring opportunities as the team grows
ASSUMPTION: This role offers ample opportunities for professional growth and development within the dynamic and expanding Marketing department at Nord Security.
🌍 Location & Work Environment
Office Type: Nord Security has offices in Kaunas and Vilnius, Lithuania, providing a modern and collaborative work environment
Office Location(s): Kaunas and Vilnius, Lithuania
Geographic Context:
- Kaunas and Vilnius are major cities in Lithuania, offering a mix of urban and cultural experiences
- The cities are home to a growing tech industry, with numerous startups and established companies
- Lithuania is a member of the European Union, offering easy access to the rest of Europe
Work Schedule: Standard business hours with flexibility based on team and project needs
ASSUMPTION: The on-site work arrangement allows for better collaboration and integration with the team, fostering a stronger sense of camaraderie and shared purpose.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or test project
- In-depth interviews with the Marketing team and other stakeholders
- Final decision and job offer
Key Assessment Areas:
- Portfolio and writing samples showcasing conversion-focused copywriting skills
- Understanding of Paid media copywriting and performance marketing metrics
- Problem-solving and time management skills
- Cultural fit and alignment with Nord Security's values
Application Tips:
- Tailor your resume and cover letter to highlight your conversion copywriting experience and skills
- Include a portfolio or writing samples that demonstrate your ability to craft persuasive copy for various platforms
- Prepare for the interview by researching Nord Security's products and values, and be ready to discuss your approach to data-driven copywriting
ATS Keywords: Conversion copywriting, digital copy, performance marketing, Paid media copywriting, data-driven insights, collaboration, editing, research, time management, B2C SaaS, technology, innovation
ASSUMPTION: Nord Security uses Applicant Tracking Systems (ATS) to manage and filter job applications, making it essential to include relevant keywords in your resume to increase visibility.
🛠️ Tools & Technologies
- GA4
- Google Docs, Sheets & Slides
- Looker
- Jira
- Slack
- Grammarly
- ChatGPT
- Google Ads
- Bing
- Meta
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates looking to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Future shapers
- Restless achievers
- Self-movers
- Honest communicators
- Team players
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
- Innovative and passionate about technology
Self-Assessment Questions:
- Do you align with Nord Security's values, particularly as a future shaper and restless achiever?
- Are you comfortable working in a fast-paced, collaborative environment with a motivated team?
- Do you have a growth mindset and a passion for continuous learning and improvement?
ASSUMPTION: Candidates who align with Nord Security's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Meeting tight deadlines and managing multiple projects simultaneously
- Keeping up with the fast-changing digital landscape and industry trends
- Adapting to a dynamic work environment with a growing team
- Maintaining a high level of quality and consistency across all deliverables
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on conversion copywriting, requiring a strong understanding of performance marketing metrics and data-driven insights
- Nord Security's focus on innovation and technology sets it apart from other cybersecurity companies, offering candidates the opportunity to work on cutting-edge products and services
- This role offers ample opportunities for professional growth and development within the dynamic and expanding Marketing department at Nord Security
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other marketing or copywriting positions in the industry.
📝 Sample Projects
- Crafting persuasive copy for a NordVPN advertising campaign targeting young professionals
- Developing high-performance copy for a NordLayer landing page to improve conversion rates
- Editing and refining copy for a NordPass blog post to ensure brand voice and consistency
ASSUMPTION: These sample projects illustrate the variety of tasks and responsibilities associated with this role, showcasing the need for strong versatility and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does Nord Security support the professional growth and development of its employees?
- What are the most significant challenges facing the company in the coming years, and how can this role contribute to addressing them?
- How does Nord Security approach work-life balance, and what resources are available to support employee wellbeing?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your conversion copywriting experience and skills, including relevant keywords
- Prepare a portfolio or writing samples that demonstrate your ability to craft persuasive copy for various platforms
- Research Nord Security's products and values to show your understanding of the company and its mission
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
