📌 Core Information
🔹 Job Title: Conversion Manager
🔹 Company: Pennylane
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: CDI - Permanent
🔹 Category: Growth & Optimization
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Analyzing user journeys to identify conversion opportunities
- Executing A/B tests and UX improvements to boost conversion rates
- Evangelizing a culture of experimentation across teams
- Contributing to growth OKRs and driving business impact
ASSUMPTION: This role requires a strong analytical mindset, a deep understanding of user experience principles, and excellent project management skills to manage a high-volume experimentation roadmap.
📋 Key Responsibilities
✅ Analyze user journeys using GA4, Heap, and data warehouse to detect friction points and conversion opportunities
✅ Define, prioritize, and execute a backlog of A/B tests, multivaried tests, and UX improvements
✅ Produce and document learnings, and track KPIs such as CVR, CAC payback, activation, and retention
✅ Evangelize a culture of experimentation through rituals, best practices, and collaboration with other teams
✅ Contribute to OKRs, such as increasing global conversion by 10% in 6 months
ASSUMPTION: This role requires a data-driven approach, a focus on continuous learning, and strong communication skills to collaborate effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, or a related discipline)
Experience: 2+ years of experience in Conversion Rate Optimization, Product Growth, or Web Analytics in a B2B/B2C scale-up or agency
Required Skills:
- Proficient in analytics tools (GA4, Amplitude/Heap) and A/B testing platforms (AB Tasty, Amplitude)
- Strong user experience principles and ability to create wireframes
- Familiarity with SQL for independent data investigation
- Excellent project management and prioritization skills
- Proficient in copywriting with a focus on conversion and user research methodologies
- Fluent in English
Preferred Skills:
- Experience in a 200+ person organization or a fast-growing scale-up
- Familiarity with the French job market and local business culture
ASSUMPTION: Candidates with a strong analytical background, a proven track record in managing high-volume experimentation roadmaps, and a solid understanding of user experience principles are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level CRO role in Paris)
Benefits:
- Health Insurance (Alan Blue and Alan Mind)
- Meal Vouchers (Carte Swile)
- Additional Paid Time Off (6-12 days of RTT and 5 weeks of vacation)
- English Improvement Opportunities (Busuu subscription)
- Remote Work Budget (monthly budget for home office or coworking space)
- Stock Options (BSPCE)
- Gym Access (Gymlib subscription)
- Mac Computer
Working Hours: 40 hours per week, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level CRO role in Paris, taking into account the company's size and the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Accounting and FinTech
Company Size: 501-1,000 employees (mid-sized)
Founded: 2020
Company Description:
- Pennylane is building the financial OS for European SMEs, providing a single source of truth for financial and accounting data
- The company aims to save time for entrepreneurs and accountants while enabling third-party personalized financial services
- Pennylane is product-led, growing fast, and backed by strong investors, with a remote-first engineering team
Company Specialties:
- Financial Operating System for SMEs
- Accounting and Bookkeeping Software
- Financial Data Management
Company Website: https://www.pennylane.com/fr/
ASSUMPTION: Pennylane is a mid-sized, fast-growing FinTech company with a strong focus on product development and a remote-first engineering team.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Head of Growth, François de Froment
Work Arrangement: Hybrid (combination of remote and on-site work)
Growth Opportunities:
- Potential career progression to Senior Conversion Manager or similar roles as the company grows
- Opportunities to work on high-impact projects and drive business growth
- Chance to gain experience in a fast-growing FinTech company and learn from industry experts
ASSUMPTION: This role offers strong growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (combination of remote and on-site work)
Office Location(s): 5, Rue des Italiens, Paris, Île-de-France 75009, FR
Geographic Context:
- Paris is the capital and most populous city of France, with a vibrant tech industry and a high cost of living
- The Île-de-France region is home to many international companies and offers numerous networking opportunities
- Pennylane's offices are located in the 9th arrondissement, close to public transportation and amenities
Work Schedule: Flexible hours with a focus on results and collaboration
ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-person collaboration, with a flexible work schedule that prioritizes results.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment and case study
- Final interview with the Head of Growth and relevant team members
Key Assessment Areas:
- Analytical skills and data-driven approach
- User experience principles and UX design skills
- Project management and prioritization skills
- Communication and collaboration skills
- Cultural fit and alignment with Pennylane's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the technical assessment by brushing up on your analytics and UX design skills
- Research Pennylane's company culture and values to demonstrate your cultural fit
ATS Keywords: Conversion Rate Optimization, Product Growth, Web Analytics, A/B Testing, User Experience, SQL, Project Management, Copywriting, User Research
ASSUMPTION: The application process is designed to assess the candidate's analytical skills, user experience principles, project management skills, and cultural fit with Pennylane's values.
🛠️ Tools & Technologies
- Analytics Tools: GA4, Amplitude/Heap
- A/B Testing Platforms: AB Tasty, Amplitude
- Data Warehouse: unspecified
- Project Management: unspecified
- UX Design: unspecified
ASSUMPTION: The specific tools and technologies used in this role may vary, but the candidate should have experience with relevant analytics tools, A/B testing platforms, and user experience design principles.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Continuous learning and improvement
- Collaboration and teamwork
- Transparency and accountability
- Innovation and adaptability
Work Style:
- Data-driven and results-oriented
- Flexible and adaptable to change
- Collaborative and team-focused
- Proactive and autonomous
- Continuously learning and improving
Self-Assessment Questions:
- How do you prioritize and manage a high-volume experimentation roadmap?
- Can you describe a time when you identified a user journey friction point and optimized it for better conversion?
- How do you approach continuous learning and improvement in your work?
ASSUMPTION: Pennylane values candidates who are data-driven, results-oriented, collaborative, and continuously learning and improving, with a strong focus on customer-centricity and innovation.
⚠️ Potential Challenges
- Managing a high-volume experimentation roadmap may require strong prioritization and time management skills
- Working in a fast-growing company may present challenges in terms of organizational structure and role definition
- Collaborating with various teams may require strong communication and stakeholder management skills
- Working in a hybrid environment may present challenges in terms of balancing remote and on-site work
ASSUMPTION: The candidate should be prepared to manage a high-volume experimentation roadmap, work effectively in a fast-growing company, and collaborate successfully with various teams in a hybrid work environment.
📈 Similar Roles Comparison
- Compared to a CRO role in a B2C company, this role may have a stronger focus on B2B/B2B2C dynamics and collaboration with external partners
- Compared to a Product Growth role, this role may have a more narrow focus on conversion optimization and less emphasis on product development and strategy
- Compared to a Web Analytics role, this role may have a stronger focus on experimentation and optimization, with less emphasis on data analysis and reporting
ASSUMPTION: This role combines elements of CRO, Product Growth, and Web Analytics, with a unique focus on collaboration and external partnerships in the B2B/B2B2C context.
📝 Sample Projects
- Optimizing the onboarding flow for new users to improve activation and retention
- Conducting A/B tests on pricing pages to maximize conversion and revenue
- Improving the checkout process to reduce cart abandonment and increase sales
ASSUMPTION: These sample projects illustrate the types of high-impact initiatives the Conversion Manager may work on to drive business growth and improve user experience.
❓ Key Questions to Ask During Interview
- How does Pennylane prioritize and manage its experimentation roadmap?
- Can you describe a recent A/B test that had a significant impact on conversion or user experience?
- How does Pennylane foster a culture of experimentation and continuous learning?
- What are the key growth opportunities for this role, and how does Pennylane support the professional development of its employees?
- How does Pennylane balance remote and on-site work in its hybrid work arrangement?
ASSUMPTION: These key questions help the candidate understand the company's approach to experimentation, growth, professional development, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the technical assessment by brushing up on your analytics and UX design skills
- Research Pennylane's company culture and values to demonstrate your cultural fit
- Follow up with the Pennylane HR team one week after your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
