📌 Core Information
🔹 Job Title: Conversion Manager
🔹 Company: Fiverr
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (with Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Driving conversion rate optimization (CRO) strategies to improve website and mobile app conversion rates
- Collaborating with cross-functional teams to implement high-impact experiments across the marketing funnel
- Conducting user research and data analysis to identify friction points and opportunities for growth
- Managing end-to-end CRO process, from hypothesis generation to analysis and scaling
ASSUMPTION: This role requires a strong background in digital marketing, eCommerce, or a related field, with a focus on CRO. Proficiency in data analysis and user research is crucial for success in this position.
📋 Key Responsibilities
✅ Develop, execute, and manage A/B and multivariate testing strategies to optimize conversion rates
✅ Conduct qualitative and quantitative user research to gain insights into user behavior and pain points
✅ Own the end-to-end CRO process, ensuring a structured and repeatable optimization framework
✅ Collaborate with acquisition, retention, product marketing, UX, and creative teams to implement high-impact experiments
✅ Enhance user experience by applying UX best practices, usability principles, and behavioral psychology
✅ Stay ahead of industry trends and conduct competitive research to benchmark conversion strategies
✅ Translate complex data into clear, actionable recommendations for key stakeholders
ASSUMPTION: This role requires a proactive mindset and the ability to communicate findings effectively to cross-functional teams. A strong understanding of marketing funnels and customer journeys is essential.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Psychology, Math, Statistics, or a related quantitative field (preferred)
Experience: 4-6 years of experience in digital marketing, eCommerce, or a related field, with at least 3 years in CRO
Required Skills:
- Proven track record of improving conversion rates through end-to-end planning and execution
- Strong data analysis skills and proficiency in web analytics tools (e.g., Mixpanel, Google Analytics)
- Proficiency in user testing tools (e.g., usertesting.com, Lyssna)
- Experience conducting competitive research and benchmarking conversion strategies
- Deep understanding of UX principles, usability best practices, and user psychology
- Strong understanding of marketing funnels and customer journeys
- Proactive mindset and ability to collaborate across teams
Preferred Skills:
- Experience with A/B testing tools (e.g., Optimizely, VWO)
- Fluency in English and Hebrew
ASSUMPTION: Candidates with a strong background in digital marketing and CRO, along with excellent data analysis skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically $80,000 - $120,000 per year, depending on experience and qualifications. This estimate is based on industry standards for CRO roles in Israel.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and sick leave policy
- Employee stock purchase plan
- Professional development opportunities
Working Hours: Full-time position with standard office hours (8:30 AM - 5:30 PM, Sunday - Thursday). Occasional flexibility may be required to accommodate team meetings or project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Fiverr operates in the online marketplace and freelance services industry, connecting businesses with freelance talent worldwide.
Company Size: Fiverr is a mid-sized company with 501-1,000 employees, providing a structured yet agile work environment.
Founded: Fiverr was founded in 2010 and has since grown to become a global platform with a strong presence in the United States and Israel.
Company Description:
- Fiverr is a global platform that connects businesses with freelance talent in the simplest way possible.
- The company offers a wide range of services, from graphic design and digital marketing to programming and copywriting.
- Fiverr's mission is to empower freelancers and businesses to work together seamlessly, fostering a global community of talent.
Company Specialties:
- Online marketplace for freelance services
- Gigs (pre-defined services offered by freelancers)
- Small business and entrepreneur support
- Crowd economy and freelance platform development
Company Website: fiverr.com
ASSUMPTION: Fiverr's focus on connecting businesses with freelance talent makes this role an excellent fit for candidates interested in the gig economy and online marketplaces.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a strong background in digital marketing and CRO, as well as proven experience in driving conversion rate optimization.
Reporting Structure: The Conversion Manager will report directly to the Head of Growth or a similar role within the growth unit. They will collaborate closely with various teams, including acquisition, retention, customer journey, and product.
Work Arrangement: This role is on-site in Tel Aviv, Israel, with Remote OK as an option. Occasional remote work may be available, but the role requires regular on-site presence for collaboration and team meetings.
Growth Opportunities:
- Advancement to a senior or management role within the growth unit or a related department
- Expansion of responsibilities to include additional marketing channels or product areas
- Professional development opportunities, such as training or mentorship programs
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in digital marketing and CRO within a global organization.
🌍 Location & Work Environment
Office Type: Fiverr's Tel Aviv office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 8 Eliezer Kaplan Street, Tel Aviv, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The city offers a wide range of cultural attractions, including museums, theaters, and historical sites.
- Tel Aviv has a Mediterranean climate, with mild winters and hot, dry summers.
Work Schedule: Standard office hours are from 8:30 AM to 5:30 PM, Sunday through Thursday. Occasional flexibility may be required to accommodate team meetings or project deadlines.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to thrive in a multicultural setting.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Technical interview with the growth unit team, focusing on data analysis and CRO skills
- On-site interview with the hiring manager and relevant team members
- Final interview with the Head of Growth or a similar role
Key Assessment Areas:
- Data analysis and interpretation skills
- CRO experience and expertise
- Collaboration and communication skills
- Problem-solving and critical thinking abilities
- Alignment with Fiverr's company values and culture
Application Tips:
- Highlight your relevant experience and achievements in CRO and digital marketing
- Tailor your resume and cover letter to emphasize your data analysis skills and CRO expertise
- Prepare examples of successful CRO campaigns or projects you've worked on
- Research Fiverr's company culture and values to demonstrate your fit with the organization
ATS Keywords: Conversion Rate Optimization, CRO, A/B Testing, Data Analysis, User Research, Marketing Funnels, Customer Journeys, Collaboration, Competitive Research, Digital Marketing, eCommerce, Hypothesis Generation, Test Execution, Scaling
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and highlight their experience with the tools and skills listed in the job description.
🛠️ Tools & Technologies
- Web analytics tools: Mixpanel, Google Analytics, Optimizely, VWO
- User testing tools: usertesting.com, Lyssna (UsabilityHub)
- Project management tools: Asana, Jira, Trello
- Communication and collaboration tools: Slack, Google Workspace
ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to support their work in CRO and digital marketing.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Fiverr values the power of individuals to create, explore, and grow
- Community: Fiverr fosters a global community of talent and fosters connections between businesses and freelancers
- Integrity: Fiverr is committed to ethical business practices and transparency
Work Style:
- Collaborative: Fiverr encourages teamwork and cross-functional collaboration
- Data-driven: Fiverr makes decisions based on data and analytics
- Innovative: Fiverr values creativity and continuous improvement
Self-Assessment Questions:
- How do you align with Fiverr's company values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a fast-paced, dynamic environment, and how do you adapt to change?
- How do you approach collaboration and communication with cross-functional teams, and can you provide an example of a successful collaboration?
ASSUMPTION: Candidates should assess their fit with Fiverr's company values and work style to ensure a successful cultural fit.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously in a fast-paced environment
- Collaborating effectively with cross-functional teams, including remote team members
- Keeping up with industry trends and best practices in CRO and digital marketing
- Adapting to a multicultural work environment and communicating effectively with team members from diverse backgrounds
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- Unlike other CRO roles, this position focuses on driving conversion rate optimization within a global online marketplace for freelance services
- This role requires a strong understanding of marketing funnels and customer journeys, as well as the ability to collaborate effectively with cross-functional teams
- Career progression in this role may involve expanding responsibilities to include additional marketing channels or product areas, or advancing to a senior or management role
ASSUMPTION: Candidates should consider how this role differs from other CRO positions and how their unique skills and experiences make them a strong fit for this opportunity.
📝 Sample Projects
- Developing and executing A/B tests to optimize the conversion rate of Fiverr's homepage, resulting in a 15% increase in new buyer sign-ups
- Conducting user research to identify pain points in the checkout process and implementing changes that improved conversion rates by 20%
- Analyzing customer data to identify segments with low conversion rates and developing targeted campaigns to improve engagement and conversions
ASSUMPTION: Candidates should be prepared to discuss their experience with CRO projects and provide specific examples of their achievements in driving conversion rate optimization.
❓ Key Questions to Ask During Interview
- Can you describe the growth unit's structure and how the Conversion Manager role fits within it?
- How does Fiverr approach collaboration and communication between the growth unit and other departments, such as product and marketing?
- What are the most significant challenges facing the growth unit, and how can the Conversion Manager contribute to addressing them?
- How does Fiverr support the professional development and growth of its employees, particularly within the growth unit?
- What are the key priorities for the Conversion Manager role in the first 30, 60, and 90 days?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of Fiverr's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in CRO and digital marketing
- Prepare examples of successful CRO campaigns or projects you've worked on, emphasizing your data analysis skills and ability to drive conversion rate optimization
- Research Fiverr's company culture and values to demonstrate your fit with the organization and prepare questions to ask during the interview process
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
