Conversion Optimisation Manager

📌 Core Information

🔹 Job Title: Conversion Optimisation Manager

🔹 Company: AUTO1 Group

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving optimization and growth ideas based on data to enhance customer experience throughout the conversion path, with a focus on the Autohero mobile app’s user journey.
• Collaborating with cross-functional teams to define new features and functionality in A/B tests and optimize the user journey.
• Taking responsibility for projects from ideation to launch, ensuring an optimal user experience.
• Working in a dynamic, international team within a fast-growing tech company.

ASSUMPTION: This role requires a balance of analytical, strategic, and collaborative skills. The ideal candidate will be comfortable working with data, thinking strategically, and engaging with various stakeholders.

📋 Key Responsibilities

✅ Drive optimization and growth ideas based on data to enhance customer experience throughout the conversion path, particularly focusing on the Autohero mobile app’s user journey.

✅ Define new features and functionality in A/B tests in close collaboration with Customer Journey Analysts, Product Managers, and the Design Team.

✅ Collaborate closely with stakeholders to develop and optimize the user journey of the designated area with the help of Google Analytics and other internal tracking tools.

✅ Take responsibility for projects from ideation to launch, guaranteeing an optimal user experience in collaboration with a group of cross-functional experts.

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and balancing multiple projects.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline) or equivalent experience.

Experience: Proven experience (2-5 years) in conversion rate optimization, within e-commerce, including mobile applications.

Required Skills:

• CRO technical & analytical expertise, including proficiency with digital analytics tools (GA4, GTM, Firebase).
• Data-driven and analytical mindset, with strong A/B and multivariate testing skills.
• Strategic thinking, with the ability to translate complex data into clear, actionable strategies.
• Detail-oriented and organized, with strong project management and stakeholder engagement skills.
• Collaborative communicator, thriving in a team setting and able to break down complex ideas for different stakeholders.
• Fluent in English. Additional European languages (German, French, Spanish, Italian) are a strong plus.

Preferred Skills:

• Experience working with mobile app user journeys.
• Knowledge of the automotive industry.

ASSUMPTION: This role requires a strong background in CRO, data analysis, and project management. Familiarity with the automotive industry or mobile app user journeys would be beneficial but not essential.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Based on market research for mid-level marketing roles in Berlin with relevant experience)

Benefits:

• Education budget for online courses, conferences, and trainings.
• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars.
• Flexible working hours and 30 days of vacation.
• Mental well-being support with free access to Headspace.

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home.

ASSUMPTION: The salary range is an estimate based on market research for similar roles in Berlin. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet. AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars.

Company Size: 5,001-10,000 employees. This size offers a mix of startup agility and established processes, providing ample opportunities for growth and impact.

Founded: 2012. AUTO1 Group has grown from a startup to a listed public company in just over a decade.

Company Description:

• AUTO1 Group is Europe’s leading digital automotive platform, offering consumers the fastest and easiest way to sell their cars through its local consumer brands like wirkaufendeinauto.de.
• The company’s merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals.
• With its retail brand Autohero, AUTO1 Group is using its technology, scale, and operational excellence to develop the best consumer experience for buying a car online.

Company Specialties:

• Mobility and technology.
• Innovation and startups.
• Fin-tech and automotive disruption.

Company Website: auto1-group.com/careers/

ASSUMPTION: AUTO1 Group is a dynamic, fast-growing tech company with a strong focus on innovation and disruption within the automotive industry. The company offers a diverse, international working environment with ample opportunities for professional growth.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers the opportunity to make a significant impact on the company's growth and customer experience.

Reporting Structure: This role reports directly to the Head of Conversion Optimization and works closely with cross-functional teams, including product, design, development, and marketing teams.

Work Arrangement: Hybrid. The role requires a mix of on-site and remote work, with the option to work from home.

Growth Opportunities:

• As a growing company, AUTO1 Group offers ample opportunities for professional development and career progression.
• The role provides the chance to work on high-impact projects and gain experience in a dynamic, international environment.
• The company offers an education budget for online courses, conferences, and trainings to support employee growth.

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a fast-growing tech company. The role's focus on data-driven decision-making and cross-functional collaboration provides a strong foundation for career development.

🌍 Location & Work Environment

Office Type: Modern, international office with a collaborative work environment.

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
• The office is located in the trendy Kreuzberg neighborhood, offering easy access to public transportation and various amenities.
• The city offers a mix of historic and modern architecture, with plenty of green spaces and cultural attractions.

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home.

ASSUMPTION: Berlin offers a dynamic, international work environment with a high quality of life. The office location provides easy access to public transportation and various amenities, making it an attractive place to work.

💼 Interview & Application Insights

Typical Process:

• Online application review.
• Phone or video screening with the hiring manager, Catalina Tear.
• On-site or virtual interview with the team, including technical and behavioral questions.
• Final interview with the Head of Conversion Optimization.

Key Assessment Areas:

• Technical skills in CRO, data analysis, and project management.
• Strategic thinking and problem-solving abilities.
• Collaboration and communication skills, with a focus on stakeholder engagement.
• Cultural fit and alignment with AUTO1 Group's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with CRO, data analysis, and project management in detail.
• Demonstrate your strategic thinking and problem-solving abilities through specific examples from your past experiences.
• Showcase your collaboration and communication skills, and explain how you would engage with different stakeholders in this role.

ATS Keywords: Conversion Rate Optimization, CRO, E-commerce, Mobile Applications, Digital Analytics, A/B Testing, Data Analysis, Project Management, Stakeholder Engagement, Detail-Oriented, Collaboration, Communication, Strategic Thinking, User Experience, Google Analytics, Firebase, GTM

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical skills and cultural fit. Applicants should be prepared to demonstrate their relevant experience and skills in detail and showcase their strategic thinking and problem-solving abilities.

🛠️ Tools & Technologies

• Google Analytics (GA4, GTM, Firebase)
• Other internal tracking tools
• Project management tools (e.g., Asana, Jira, Trello)

ASSUMPTION: The role requires proficiency with Google Analytics and other internal tracking tools. Familiarity with project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Collaborative
• Innovative
• Ambitious

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and cross-functional
• Focused on impact and ROI

Self-Assessment Questions:

• Do you thrive in a dynamic, data-driven environment?
• Are you comfortable working with complex data and turning insights into actionable strategies?
• Do you enjoy collaborating with cross-functional teams and engaging with different stakeholders?
• Are you driven by a desire to make a significant impact and improve customer experience?

ASSUMPTION: AUTO1 Group values a data-driven, collaborative, and innovative work style. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and thrive on making a significant impact.

⚠️ Potential Challenges

• The role requires a strong balance of technical, analytical, and collaborative skills, which can be challenging to find in a single candidate.
• The role involves working with complex data and making data-driven decisions, which can be demanding and requires a strong attention to detail.
• The role requires close collaboration with various stakeholders, which can be challenging at times but offers ample opportunities for learning and growth.
• The role is based in Berlin, which may require relocation for some candidates.

ASSUMPTION: This role offers a unique blend of technical, analytical, and collaborative challenges that can be both demanding and rewarding. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and thrive on making a significant impact.

📈 Similar Roles Comparison

• This role is similar to other CRO or optimization roles but focuses specifically on the mobile app user journey for the Autohero brand.
• The role offers a unique opportunity to work in the automotive industry, which is undergoing significant disruption and innovation.
• The role provides ample opportunities for professional growth and career progression within a fast-growing tech company.

ASSUMPTION: This role offers a unique blend of industry-specific context and professional growth opportunities that set it apart from similar roles in other industries.

📝 Sample Projects

• Optimizing the onboarding process for new users of the Autohero mobile app.
• Improving the conversion rate for users who add a car to their wishlist but do not complete the purchase.
• Streamlining the user journey for customers who want to sell their cars through the Autohero platform.

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of initiatives they might work on in this role. The specific projects may vary depending on the company's priorities and the candidate's skills and interests.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• How does the company support the professional growth and development of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
• How does the company measure the success of this role, and what key performance indicators (KPIs) will I be expected to track?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company's priorities. They also demonstrate the applicant's interest in the company's success and their commitment to making a significant impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/Auto1/744000064322766-conversion-optimisation-manager
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching the company, the role, and the industry, and be ready to discuss your experience with CRO, data analysis, and project management in detail.
• Follow up with the hiring manager, Catalina Tear, one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.