📌 Core Information
🔹 Job Title: Conversion Optimisation Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving optimization and growth ideas based on data to enhance customer experience throughout the conversion path.
- Defining new features and functionality in A/B tests in collaboration with cross-functional teams.
- Optimizing the user journey of the designated area using Google Analytics and other tracking tools.
- Managing projects from ideation to launch, ensuring an optimal user experience.
ASSUMPTION: This role requires a strong focus on data analysis and experimentation to drive continuous improvement in conversion rates.
📋 Key Responsibilities
✅ Drive optimization and growth ideas based on data to provide the best customer experience throughout the conversion path.
✅ Define new features and functionality in A/B tests in close collaboration with Customer Journey Analysts, Product Managers, and the Design Team.
✅ Collaborate closely with stakeholders to develop and optimize the user journey of the designated area with the help of Google Analytics and other tracking tools.
✅ Take responsibility for projects from ideation to launch, guaranteeing an optimal user experience in collaboration with a group of cross-functional experts.
ASSUMPTION: This role involves working closely with various teams and requires strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline).
Experience: Proven experience (2-5 years) in conversion rate optimization, ideally within e-commerce or digital products.
Required Skills:
- CRO expertise with hands-on experience in conversion rate optimization.
- Data-driven and analytical mindset, with proficiency in A/B and multivariate testing.
- Strategic thinking, balancing quick wins with longer-term improvements.
- Detail-oriented and organized, with strong project management skills.
- Collaborative communicator, thriving in a team setting and working seamlessly with cross-functional teams.
- Fluent in English; proficiency in another European language is a plus.
Preferred Skills:
- Experience with Google Analytics and other tracking tools.
- Knowledge of HTML, CSS, and JavaScript.
- Familiarity with A/B testing tools (e.g., Optimizely, VWO, or Adobe Target).
ASSUMPTION: While not explicitly stated, proficiency in Google Analytics and A/B testing tools is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on market research and company size)
Benefits:
- Education budget for online courses, conferences, and trainings.
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars.
- Flexible working hours and work-from-home options.
- Mental well-being support with free access to Headspace.
Working Hours: Full-time (40 hours per week) with flexible working hours and work-from-home options.
ASSUMPTION: The salary range is estimated based on market research and the company's size. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet. AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars.
Company Size: 5,001-10,000 employees. AUTO1 Group operates in over 30 countries and has a strong team of 6,000 people.
Founded: 2012. AUTO1 Group started as a unicorn and is now a listed public company.
Company Description:
- AUTO1 Group is Europe’s leading digital automotive platform, offering consumers the fastest and easiest way to sell their cars through its local consumer brands like wirkaufendeinauto.de.
- The company's merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals.
- With its retail brand Autohero, AUTO1 Group is using its technology, scale, and operational excellence to develop the best consumer experience for buying a car online.
Company Specialties:
- Mobility and technology.
- Innovation and disruption in the automotive industry.
- Startups, fin-tech, and automotive.
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a large, international company with a strong focus on technology and innovation in the automotive industry.
📊 Role Analysis
Career Level: Mid-level marketing role, reporting directly to the Head of Conversion Optimization.
Reporting Structure: This role reports directly to the Head of Conversion Optimization and works closely with various cross-functional teams, including Product Managers, Customer Journey Analysts, and the Design Team.
Work Arrangement: Hybrid (On-site with flexible working hours and work-from-home options).
Growth Opportunities:
- Potential career progression within the marketing department or other departments within the AUTO1 Group.
- Opportunities to work on international projects and gain exposure to different markets.
- Chance to develop skills in data analysis, A/B testing, and project management.
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Berlin, Germany.
Office Location(s): Bergmannstraße 72, 10961 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry.
- The office is located in the trendy Kreuzberg neighborhood, known for its art, culture, and nightlife.
- Berlin offers a high quality of life, with affordable living costs compared to other major European cities.
Work Schedule: Full-time (40 hours per week) with flexible working hours and work-from-home options.
ASSUMPTION: The work environment is dynamic, collaborative, and multicultural, with a strong focus on innovation and technology.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the hiring manager.
- On-site or virtual interview with the hiring manager and relevant team members.
- Final interview with the Head of Conversion Optimization.
Key Assessment Areas:
- Data analysis and interpretation skills.
- CRO expertise and experience with A/B testing.
- Project management and organizational skills.
- Communication and collaboration skills.
Application Tips:
- Highlight relevant experience in conversion rate optimization and data analysis.
- Include specific examples of successful A/B tests and their impact on conversion rates.
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description.
ATS Keywords: Conversion rate optimization, CRO, A/B testing, data analysis, Google Analytics, project management, collaboration, customer experience, user journey, marketing, e-commerce, digital products.
ASSUMPTION: The application process is likely to be competitive, and candidates should emphasize their relevant skills and experience in their application materials.
🛠️ Tools & Technologies
- Google Analytics.
- Optimizely, VWO, or Adobe Target (for A/B testing).
- HTML, CSS, and JavaScript (for basic web development).
- Project management tools (e.g., Asana, Trello, or Jira).
ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative and data-driven.
- Focused on continuous improvement and innovation.
- Results-oriented, with a strong emphasis on impact and ROI.
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have a proven track record of successfully managing projects and driving results?
ASSUMPTION: A successful candidate for this role will be comfortable working in a dynamic, data-driven environment and have a strong focus on continuous improvement and innovation.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple projects simultaneously.
- Collaborating with cross-functional teams may require strong communication and project management skills.
- The role may involve working with large datasets and complex analytics tools, which can be challenging for those without relevant experience.
- Berlin's competitive job market may make it difficult to find suitable candidates for this role.
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents several challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- This role is similar to other conversion rate optimization roles, but may differ in terms of the specific industry or product focus.
- Compared to other marketing roles, this position places a stronger emphasis on data analysis and experimentation.
- Career progression in this role may lead to opportunities in marketing management, data analysis, or product management.
ASSUMPTION: While this role shares similarities with other conversion rate optimization roles, it is unique in its focus on the automotive industry and the specific products and services offered by AUTO1 Group.
📝 Sample Projects
- Optimizing the checkout process for wirkaufendeinauto.de to improve conversion rates.
- Conducting A/B tests on the user onboarding process for Autohero to enhance user engagement.
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be an exhaustive list of all potential projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does the company support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the company, and the team they will be working with, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link.
- Tailor your resume and cover letter to highlight your relevant skills and experience in conversion rate optimization, data analysis, and project management.
- Prepare examples of successful A/B tests and their impact on conversion rates to discuss during the interview.
- Research AUTO1 Group and the automotive industry to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the hiring manager, Catalina Tear, one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
