📌 Core Information
🔹 Job Title: Conversion Optimisation Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving optimization and growth ideas based on data to enhance the customer experience throughout the conversion path.
- Defining new features and functionality in A/B tests in close collaboration with various teams.
- Optimizing the user journey of the designated area using Google Analytics and other tracking tools.
- Taking responsibility for projects from ideation to launch, ensuring an optimal user experience.
ASSUMPTION: This role requires a strong background in CRO and a data-driven mindset to succeed. It also involves close collaboration with multiple teams, so excellent communication skills are crucial.
📋 Key Responsibilities
✅ Drive optimization and growth ideas based on data to enhance the customer experience throughout the conversion path.
✅ Define new features and functionality in A/B tests in close collaboration with Customer Journey Analysts, Product Managers, and the Design Team.
✅ Collaborate closely with stakeholders to develop and optimize the user journey of the designated area using Google Analytics and other tracking tools.
✅ Take responsibility for projects from ideation to launch, ensuring an optimal user experience in collaboration with a group of cross-functional experts.
ASSUMPTION: This role requires a hands-on approach to conversion rate optimization, with a focus on data-driven decision-making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience (2-5 years) in conversion rate optimization, ideally within e-commerce or digital products.
Required Skills:
- Proven CRO expertise with a data-driven and analytical mindset.
- Strategic thinking with a focus on impact and ROI.
- Detail-oriented and organized, with strong project management skills.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Fluency in English; proficiency in additional European languages is a plus.
Preferred Skills:
- Experience with Google Analytics and other tracking tools.
- Knowledge of A/B and multivariate testing, with a proven track record of building effective experimentation roadmaps.
- Experience in app optimization.
ASSUMPTION: Candidates with a strong background in CRO and a proven track record of driving growth through data-driven optimization will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for a mid-level CRO role in Berlin)
Benefits:
- Education budget for online courses, conferences, and trainings.
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky.
- Special offers on used cars for employees, their family, and friends.
- Flexible working hours and 30 days of vacation.
- Mental well-being support with free access to Headspace.
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days on-site per week).
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level CRO role in Berlin. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AUTO1 Group operates in the technology, information, and internet industry, focusing on digital automotive platforms.
Company Size: AUTO1 Group has 5,001-10,000 employees, providing a large and diverse working environment.
Founded: 2012, with a history of growth and success in the digital automotive space.
Company Description:
- AUTO1 Group is Europe’s leading digital automotive platform, offering consumers the fastest and easiest way to sell their cars through its local consumer brands like wirkaufendeinauto.de.
- The company's merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals.
- With its retail brand Autohero, AUTO1 Group is using its technology, scale, and operational excellence to develop the best consumer experience for buying a car online.
Company Specialties:
- Mobility and technology.
- Innovation and startups.
- Fin-tech and automotive disruption.
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group's large size and diverse range of brands provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the marketing team.
Reporting Structure: This role reports directly to the Marketing Director and works closely with various teams, including product, design, and development.
Work Arrangement: Hybrid, with 2-3 days on-site per week, offering a balance between remote work and in-office collaboration.
Growth Opportunities:
- Potential to take on more responsibility and lead projects as experience and skills develop.
- Opportunities to work on multiple brands within the AUTO1 Group portfolio.
- Possibility to progress into a senior or management role within the marketing team.
ASSUMPTION: This role offers strong growth potential for candidates looking to develop their careers in CRO and marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort.
Office Location(s): Bergmannstraße 72, Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry.
- The office is located in the trendy Kreuzberg neighborhood, offering easy access to public transportation and various amenities.
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and recreational activities.
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home when not required on-site.
ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the hiring manager to discuss the role and assess cultural fit.
- On-site or virtual interview with the marketing team to assess technical skills and experience.
- Final interview with the Marketing Director to discuss career growth and expectations.
Key Assessment Areas:
- CRO expertise and data-driven mindset.
- Communication and collaboration skills.
- Problem-solving and strategic thinking abilities.
- Cultural fit and alignment with AUTO1 Group's values.
Application Tips:
- Highlight relevant CRO experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with AUTO1 Group's culture.
- Prepare examples of successful CRO projects or campaigns to discuss during the interview.
ATS Keywords: Conversion rate optimization, CRO, A/B testing, data-driven, marketing, customer experience, user journey, Google Analytics, tracking tools, collaboration, stakeholder management
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Google Analytics.
- Other tracking tools (e.g., Mixpanel, Hotjar).
- Project management tools (e.g., Asana, Trello).
- Collaboration tools (e.g., Slack, Microsoft Teams).
ASSUMPTION: The tools and technologies used in this role are standard for the CRO and marketing industries, with a focus on data analysis and collaboration.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Data-driven and analytical.
- Collaborative and communicative.
- Detail-oriented and organized.
Self-Assessment Questions:
- How do you approach optimizing the customer journey based on data insights?
- Can you describe a time when you successfully collaborated with cross-functional teams to implement a CRO project?
- How do you balance quick wins with longer-term improvements in your CRO strategy?
ASSUMPTION: AUTO1 Group values candidates who are data-driven, collaborative, and focused on continuous improvement and growth.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously.
- Balancing quick wins with long-term strategic planning.
- Adapting to a fast-paced, dynamic work environment.
- Working effectively in a hybrid or remote setting.
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a focus on prioritization and time management.
📈 Similar Roles Comparison
- This role focuses on optimizing the customer journey for AUTO1 Group's consumer brands, while similar roles in other companies may focus on B2B or wholesale platforms.
- CRO roles in the automotive industry may have unique challenges and considerations compared to other e-commerce or digital product industries.
- Career progression in this role may involve moving into a senior or management position within the marketing team or exploring opportunities in other brands within the AUTO1 Group portfolio.
ASSUMPTION: This role offers a unique opportunity to work on a leading digital automotive platform, with potential for growth and development within the marketing team.
📝 Sample Projects
- Optimizing the checkout process for Autohero, leading to a 15% increase in conversion rates.
- Implementing A/B tests to improve the user experience for wirkaufendeinauto.de, resulting in a 10% increase in user engagement.
- Collaborating with the product team to develop and launch a new feature for AUTO1.com, driving a 20% increase in user registrations.
ASSUMPTION: These sample projects demonstrate the impact that a successful CRO strategy can have on user experience, engagement, and conversion rates.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the customer journey for the designated area, and what opportunities exist for optimization?
- How does the marketing team collaborate with other departments, such as product and design, to implement CRO projects?
- What are the key performance indicators (KPIs) used to measure the success of CRO initiatives, and how are they tracked and reported?
- How does AUTO1 Group support the professional development and growth of its marketing team members?
- What is the work-life balance like for employees in this role, and how is it supported by the company?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities within this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant CRO experience and skills.
- Prepare examples of successful CRO projects or campaigns to discuss during the interview.
- Follow up with the hiring manager, Catalina Tear, one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
