📌 Core Information
🔹 Job Title: Conversion Optimisation Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving optimization and growth ideas based on data to enhance the customer experience throughout the conversion path.
- Collaborating closely with stakeholders to develop and optimize the user journey using various tracking tools.
- Taking responsibility for projects from ideation to launch, ensuring an optimal user experience in collaboration with a group of cross-functional experts.
- Working in a dynamic tech company that is revolutionizing the automotive industry with its brands.
ASSUMPTION: This role requires a strong focus on data-driven decision making and collaboration with various teams to optimize the customer journey.
📋 Key Responsibilities
✅ Drive optimization and growth ideas based on data to provide the best customer experience throughout the conversion path. Experience in App optimization is a plus.
✅ Define new features and functionality in A/B tests in close collaboration with Customer Journey Analysts, Product Managers, and the Design Team.
✅ Collaborate closely with stakeholders to develop and optimize the user journey of the designated area with the help of Google Analytics and other tracking tools.
✅ Take responsibility for projects from ideation to launch, guaranteeing an optimal user experience in collaboration with a group of cross-functional experts.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to improve the customer journey and drive conversions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience (2-5 years) in conversion rate optimization, ideally within e-commerce or digital products.
Required Skills:
- CRO expertise with hands-on experience in conversion rate optimization.
- Data-driven and analytical mindset, with proficiency in A/B and multivariate testing and building an effective experimentation roadmap.
- Strategic thinking, balancing quick wins with longer-term improvements.
- Meticulous and organized, with the ability to juggle multiple projects and keep them on track.
- Excellent communication and collaboration skills, with the ability to work seamlessly with various teams.
- Fluency in English. Proficiency in another European language (e.g., German, French, or Spanish) is a plus.
Preferred Skills:
- Experience with Google Analytics and other tracking tools.
- Knowledge of the automotive industry.
ASSUMPTION: Strong analytical skills, strategic thinking, and excellent communication are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on market research for similar roles in Berlin)
Benefits:
- Education budget for online courses, conferences, and trainings.
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars.
- Flexible working hours and 30 days of vacation.
- Mental well-being support with free access to Headspace.
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range is estimated based on market research for similar roles in Berlin. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet. AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars.
Company Size: 5,001-10,000 employees. AUTO1 Group operates in over 30 countries and has over 6,000 employees.
Founded: 2012. AUTO1 Group started as a unicorn and is now a listed public company.
Company Description:
- AUTO1 Group is Europe’s leading digital automotive platform, combining data-driven performance marketing with innovative technical solutions to enhance the customer experience.
- The company operates local consumer brands like wirkaufendeinauto.de, offering consumers the fastest and easiest way to sell their cars, and a merchant brand, AUTO1.com, which is Europe's largest wholesale platform for car trading professionals.
- With its retail brand Autohero, AUTO1 Group is using its technology, scale, and operational excellence to develop the best consumer experience for buying a car online.
Company Specialties:
- Mobility and technology.
- Innovation and disruption in the automotive industry.
- Startups, fin-tech, and wholesale car trading.
Company Website: auto1-group.com/careers
ASSUMPTION: AUTO1 Group's large size and diverse range of brands offer ample opportunities for growth and career development.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and progression within the company.
Reporting Structure: This role reports directly to the Head of Conversion Optimization and works closely with various teams, including Product, Design, and Marketing.
Work Arrangement: Hybrid work arrangement with 2-3 days on-site per week, allowing for flexibility and a good work-life balance.
Growth Opportunities:
- Progression within the marketing department or other departments within the company.
- Expanding skills and expertise in conversion rate optimization, data analysis, and cross-functional collaboration.
- Potential opportunities to work on international projects and gain exposure to different markets.
ASSUMPTION: This role offers strong growth potential within a dynamic and innovative company that values employee development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.
Office Location(s): Bergmannstraße 72, 10961 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The office is located in the trendy Kreuzberg neighborhood, offering easy access to public transportation, shops, restaurants, and cultural attractions.
- The company fosters a diverse and inclusive work environment, with employees from over 90 different nationalities.
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home when needed.
ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a good work-life balance and the opportunity to enjoy all that Berlin has to offer.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the hiring manager.
- On-site or virtual interview with the hiring manager and relevant team members.
- Final interview with the Head of Conversion Optimization.
Key Assessment Areas:
- Data analysis and interpretation skills.
- Strategic thinking and problem-solving abilities.
- Communication and collaboration skills.
- Cultural fit and alignment with company values.
Application Tips:
- Highlight relevant experience in conversion rate optimization and data analysis.
- Include specific examples of successful A/B tests or optimization projects in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company's mission.
- Prepare questions that demonstrate your interest in the role and the company.
ATS Keywords: Conversion Rate Optimization, A/B Testing, Data Analysis, Strategic Thinking, Collaboration, Google Analytics, Customer Journey, User Experience
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on data-driven decision making and collaboration.
🛠️ Tools & Technologies
- Google Analytics.
- Optimization and A/B testing tools (e.g., Optimizely, VWO, or Adobe Target).
- Project management tools (e.g., Asana, Trello, or Jira).
- Collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace).
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity.
- Data-driven decision making.
- Continuous learning and improvement.
- Collaboration and teamwork.
- Innovation and disruption.
Work Style:
- Data-driven and analytical.
- Collaborative and team-oriented.
- Adaptable and open to feedback.
- Results-oriented and focused on impact.
Self-Assessment Questions:
- How do you approach data analysis and interpretation to drive strategic decisions?
- Can you provide an example of a successful A/B test or optimization project, and how you ensured its success?
- How do you balance quick wins with longer-term improvements in your optimization strategies?
ASSUMPTION: A strong cultural fit is essential for success in this role, with a focus on data-driven decision making, collaboration, and a customer-centric mindset.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously.
- Working in a fast-paced and dynamic environment with changing priorities.
- Adapting to a hybrid work arrangement and balancing remote and on-site work.
- Navigating a large and diverse organization with multiple brands and departments.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on priorities and communication.
📈 Similar Roles Comparison
- This role is similar to a CRO Manager or Optimization Manager in other industries, but with a focus on the automotive industry and a dynamic, data-driven company culture.
- Compared to related roles, this position offers a unique opportunity to work in a large, international company with a strong focus on innovation and disruption in the automotive industry.
- Career progression in this role may lead to opportunities in marketing management, product management, or other related fields within the company.
ASSUMPTION: This role offers a unique blend of data-driven optimization, strategic thinking, and collaboration in a dynamic and innovative industry.
📝 Sample Projects
- Optimizing the checkout process for Autohero.com to improve conversion rates and reduce cart abandonment.
- Conducting user research and usability testing to identify areas for improvement in the customer journey.
- Collaborating with the product team to design and implement A/B tests for new features or functionality.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the importance of collaboration and data-driven decision making in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall company mission and strategy?
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach work-life balance and employee well-being?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/Auto1/744000054480502-conversion-optimisation-manager-f-m-x-
- Tailor your resume to highlight relevant experience in conversion rate optimization, data analysis, and A/B testing.
- Write a cover letter that demonstrates your understanding of the role and your enthusiasm for the company's mission.
- Prepare questions that demonstrate your interest in the role and the company.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
