📌 Core Information
- Job Title: Conversion Optimisation Manager (f/m/x)
- Company: AUTO1 Group
- Location: Madrid, Madrid, Spain
- Job Type: Full-time
- Category: Marketing
- Date Posted: April 8, 2025
- Experience Level: 2-5 years
- Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving data-driven optimization and growth ideas to enhance customer experience
- Collaborating with cross-functional teams to develop and optimize user journeys
- Defining new features and functionality through A/B testing
- Taking ownership of projects from ideation to launch, ensuring optimal user experience
*ASSUMPTION:* This role requires a strong background in CRO, with a focus on e-commerce or digital products. Candidates should be comfortable working in a dynamic, international team and have a data-driven mindset.
📋 Key Responsibilities
- ✅ Drive optimization and growth ideas based on data to enhance the customer experience throughout the conversion path
- ✅ Define new features and functionality in A/B tests, working closely with Customer Journey Analysts, Product Managers, and the Design Team
- ✅ Collaborate with stakeholders to develop and optimize the user journey of the designated area using Google Analytics and other tracking tools
- ✅ Take responsibility for projects from ideation to launch, ensuring an optimal user experience in collaboration with a group of cross-functional experts
*ASSUMPTION:* This role involves continuous testing and optimization, requiring strong analytical skills and a focus on ROI.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 2-5 years of experience in conversion rate optimization, preferably within e-commerce or digital products
- Required Skills:
- Proven CRO expertise
- Strong data analysis and interpretation skills
- Strategic thinking and ability to focus on impact and ROI
- Meticulous attention to detail and excellent organizational skills
- Excellent communication and collaboration skills
- Preferred Skills:
- Experience with app optimization
- Fluency in additional European languages (e.g., German, French, Spanish)
*ASSUMPTION:* Candidates with a proven track record in CRO and experience working in an international team will be well-suited to this role.
💰 Compensation & Benefits
- Salary Range: €50,000 - €70,000 per year (based on experience and market standards for the role and location)
- Benefits:
- Education budget for online courses, conferences, and trainings
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
- Special offers on used cars for employees, their family, and friends
- Flexible working hours and work-from-home options
- Mental well-being support with free access to Headspace
- Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
*ASSUMPTION:* The salary range is estimated based on market standards for the role, experience level, and location. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information, and Internet
- Company Size: 5,001-10,000 employees
- Founded: 2012
- Company Description:
- AUTO1 Group is Europe's leading digital automotive platform, operating in over 30 countries
- The company offers consumers the fastest and easiest way to sell their cars through local European consumer brands like wirkaufendeinauto.de
- AUTO1 Group's merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals
- The company's retail brand, Autohero, is using technology, scale, and operational excellence to develop the best consumer experience for buying a car online
- Company Specialties: Mobility, technology, innovation, startups, fin-tech, automotive, and disruption
*ASSUMPTION:* AUTO1 Group's diverse range of brands and international presence offer unique growth opportunities for employees.
📊 Role Analysis
- Career Level: Mid-level marketing role with potential for growth and career progression
- Reporting Structure: This role reports directly to the Head of Conversion Optimization
- Work Arrangement: Hybrid (on-site and remote work)
- Growth Opportunities:
- Potential to work on multiple brands within the AUTO1 Group
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Possibility to develop and implement strategic initiatives that drive significant business impact
*ASSUMPTION:* This role offers a unique opportunity to work in a dynamic, international environment and gain exposure to various aspects of the business.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with flexible work arrangements
- Office Location(s): Madrid, Spain
- Geographic Context:
- Madrid is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
- Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
*ASSUMPTION:* Madrid's dynamic tech industry and high quality of life make it an attractive location for professionals in the field.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screen → Technical assessment → On-site interview → Final decision
- Key Assessment Areas: Problem-solving skills, data analysis, strategic thinking, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your CRO experience and relevant skills
- Prepare examples of successful CRO projects and initiatives you've led in the past
- Research AUTO1 Group's brands and business model to demonstrate your understanding of the company and its mission
*ASSUMPTION:* A strong focus on data-driven decision-making and strategic thinking will be crucial for success in this role.
🛠️ Tools & Technologies
- Google Analytics
- A/B testing tools (e.g., Optimizely, VWO, or Google Optimize)
- Project management tools (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
*ASSUMPTION:* Familiarity with these tools and technologies will be beneficial for success in this role.
👔 Cultural Fit Considerations
- Company Values:
- Challenge: Embrace challenges and continuously seek improvement
- Pace: Work at a fast pace and prioritize efficiency
- Growth: Foster a culture of learning and development
- Work Style:
- Collaborative: Work closely with cross-functional teams to achieve common goals
- Data-driven: Make informed decisions based on data and analytics
- Results-oriented: Focus on delivering tangible results and driving business impact
Self-Assessment Questions:
- How do you approach challenges and setbacks in your work?
- Can you provide an example of a time when you used data to drive a strategic decision?
- How do you balance quick wins with long-term improvements in your work?
*ASSUMPTION:* Candidates who align with AUTO1 Group's values and work style will be well-suited to this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require strong adaptability and time management skills
- Collaborating with cross-functional teams may require strong communication and project management skills
- The role involves continuous testing and optimization, which can be challenging and may require a strong attention to detail
*ASSUMPTION:* Candidates who are comfortable working in a fast-paced environment and have strong collaboration skills will be well-suited to this role.
📈 Similar Roles Comparison
- Comparison with related roles:
- Conversion Rate Optimizer: Focuses primarily on CRO tasks and may have less responsibility for project management and stakeholder collaboration
- Marketing Manager: Oversees a broader range of marketing activities and may have less focus on CRO and data analysis
- Industry-specific context: The automotive industry is highly competitive, with a strong focus on digital marketing and customer experience
- Career path comparison: This role offers a unique opportunity to gain experience in CRO, project management, and stakeholder collaboration, which can lead to career growth in marketing or related fields
*ASSUMPTION:* Candidates who are interested in a career in marketing or a related field will find this role to be an attractive opportunity for growth and development.
📝 Sample Projects
- Project example 1: Optimizing the checkout process for Autohero.com to improve conversion rates and reduce cart abandonment
- Project example 2: Conducting A/B tests on marketing campaigns to improve click-through rates and engagement
- Project example 3: Analyzing customer data to identify trends and opportunities for segmentation and personalization
*ASSUMPTION:* These project examples illustrate the types of initiatives a Conversion Optimisation Manager might work on at AUTO1 Group.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does AUTO1 Group support the professional development and growth of its employees?
- What are the biggest challenges facing the automotive industry, and how is AUTO1 Group addressing them?
- How does AUTO1 Group foster a culture of innovation and continuous improvement?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
*ASSUMPTION:* These interview questions will help candidates better understand the role, the company, and the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.smartrecruiters.com/Auto1/744000052612976-conversion-optimisation-manager-f-m-x-)
- Tailor your resume and cover letter to highlight your CRO experience and relevant skills
- Prepare examples of successful CRO projects and initiatives you've led in the past
- Research AUTO1 Group's brands and business model to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager, Catalina Tear, after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
