Conversion Optimisation Manager

📌 Core Information

🔹 Job Title: Conversion Optimisation Manager

🔹 Company: AUTO1 Group SE

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Berlin, Germany)

🚀 Job Overview

Key aspects of this role include:

• Optimizing Autohero customer experience, focusing on the mobile app user journey
• Driving optimization ideas based on data and collaborating with various teams
• Defining new features and functionality in A/B tests
• Responsibility for projects from ideation to launch
• Working in a cross-functional team with a focus on performance marketing and innovative technical solutions

ASSUMPTION: This role requires a strong background in conversion rate optimization and data analysis, with a focus on mobile applications and e-commerce. The ideal candidate will have experience working in a cross-functional team and be comfortable with digital analytics tools.

📋 Key Responsibilities

✅ Drive optimization and growth ideas based on data to provide the best customer experience throughout the conversion path, with a focus on the Autohero mobile app’s user journey

✅ Define new features and functionality in A/B tests in close collaboration with Customer Journey Analysts, Product Managers, and the Design Team

✅ Collaborate closely with stakeholders to develop and optimize the user journey of the designated area with the help of Google Analytics and other internal tracking tools

✅ Take responsibility for projects from ideation to launch, guaranteeing an optimal user experience in collaboration with a group of cross-functional experts

ASSUMPTION: The role requires a high level of independence and self-motivation, as well as strong project management and stakeholder engagement skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in conversion rate optimization, within e-commerce, including mobile applications

Required Skills:

• Proficient with digital analytics tools (GA4, GTM, Firebase)
• Strong data-driven and analytical skills
• Strategic thinker with a focus on impact and ROI
• Detail-oriented and organized with strong project management skills
• Collaborative communicator with excellent stakeholder engagement skills
• Fluent in English; additional European languages are a plus

Preferred Skills:

• Experience with A/B and multivariate testing
• Ability to build an effective experimentation roadmap
• Knowledge of the automotive industry

ASSUMPTION: The required skills listed above are essential for success in this role. Candidates with a strong background in conversion rate optimization and data analysis are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and qualifications)

Benefits:

• Education budget for online courses, conferences, and trainings
• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
• Special offers on used cars for employees, their family, and friends
• Flexible working hours and 30 days of vacation
• Mental well-being support with free access to Headspace

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Berlin, Germany. The benefits listed above are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 5,001-10,000 employees

Founded: 2012

Company Description:

• AUTO1 Group is Europe’s leading digital automotive platform
• Operates in over 30 countries with local consumer brands and merchant brand AUTO1.com
• Focuses on innovation, technology, and disruption in the automotive industry

Company Specialties:

• Mobility
• Technology
• Innovation
• Startups
• Fin-tech
• Automotive

Company Website: https://www.auto1-group.com/careers

ASSUMPTION: AUTO1 Group is a fast-growing, international company with a strong focus on technology and innovation. The company offers a diverse working environment with opportunities for personal and professional growth.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: Reports directly to the Head of International Marketing

Work Arrangement: On-site in Berlin, Germany, with flexible working hours and remote work options

Growth Opportunities:

• Potential for career progression within the marketing department
• Opportunities to work on international projects and collaborate with cross-functional teams
• Access to a dedicated education budget for online courses, conferences, and trainings

ASSUMPTION: This role offers a unique opportunity to work in a dynamic, international environment with a strong focus on data-driven decision-making and continuous improvement.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Berlin, Germany

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and nightlife options

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: The work environment at AUTO1 Group is dynamic, collaborative, and fast-paced. The company offers a flexible work arrangement that caters to the needs of its employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the hiring manager and team members
• Final interview with the Head of International Marketing

Key Assessment Areas:

• Data-driven decision-making skills
• Strategic thinking and problem-solving abilities
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant experience in conversion rate optimization and data analysis
• Include specific examples of your achievements in improving user experience and driving growth
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare questions to ask the interviewer about the company, team, and role

ATS Keywords: Conversion rate optimization, data analysis, A/B testing, project management, stakeholder engagement, collaboration, user experience, mobile applications, digital analytics, Google Analytics, Firebase, strategic thinking, detail-oriented, organized, communication, customer journey

ASSUMPTION: The application process at AUTO1 Group is designed to assess the candidate's skills, qualifications, and cultural fit. The company values data-driven decision-making and strategic thinking in its hiring process.

🛠️ Tools & Technologies

• Google Analytics (GA4, GTM)
• Firebase
• Other internal tracking tools

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in the digital marketing field. Proficiency with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Data-driven
• Collaborative
• Innovative
• Customer-focused
• Performance-oriented

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with cross-functional teams and stakeholders?
• Are you detail-oriented and organized, with strong project management skills?

ASSUMPTION: A strong cultural fit is essential for success at AUTO1 Group. Candidates who are data-driven, collaborative, and innovative are encouraged to apply.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a slower pace
• The role requires a high level of independence and self-motivation, which may be challenging for candidates who prefer a more structured work environment
• The company operates in a competitive market, which may present challenges in driving growth and optimizing user experience
• The role may require occasional travel to other AUTO1 Group offices or events

ASSUMPTION: The potential challenges listed above are common to roles in fast-growing, international companies. Candidates who are adaptable, resilient, and comfortable working in a dynamic environment are encouraged to apply.

📈 Similar Roles Comparison

• This role is similar to other conversion optimization manager roles in the digital marketing field, but with a focus on the automotive industry
• The role requires a strong background in data analysis and strategic thinking, similar to other marketing roles in the technology and internet industry
• This role offers opportunities for career progression within the marketing department, similar to other mid-level marketing roles

ASSUMPTION: The comparison points listed above are intended to provide context for candidates considering this role. The specific requirements and opportunities for growth may vary depending on the company and industry.

📝 Sample Projects

• Optimizing the user journey for the Autohero mobile app, resulting in a 15% increase in conversions
• Conducting A/B tests to improve the onboarding process for new users, leading to a 20% increase in engagement
• Analyzing customer data to identify trends and opportunities for growth, resulting in a 10% increase in revenue

ASSUMPTION: The sample projects listed above are intended to provide examples of the types of initiatives and achievements expected in this role. The specific projects and outcomes may vary depending on the company and industry.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department in the next 6-12 months?
• How does this role fit into the overall marketing strategy for AUTO1 Group?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company, and the work environment. Candidates are encouraged to ask additional questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications
• Prepare for the interview by researching the company, the role, and the industry
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.